<!DOCTYPE html><html lang="zh-CN"><head><title>转化率优化指南：什么是转化率？如何优化？（附实用工具） - Shopify 中国</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="转化率优化指南：什么是转化率？如何优化？（附实用工具） - Shopify 中国"/><meta property="og:description" content="想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。"/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794"/><meta property="og:url" content="https://www.shopify.com/zh/blog/conversion-rate-optimization"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="转化率优化指南：什么是转化率？如何优化？（附实用工具） - Shopify 中国"/><meta property="twitter:description" content="想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。"/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="en" href="https://www.shopify.com/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-ca" href="https://www.shopify.com/ca/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-gb" href="https://www.shopify.com/uk/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-au" href="https://www.shopify.com/au/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-id" href="https://www.shopify.com/id/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-nz" href="https://www.shopify.com/nz/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-za" href="https://www.shopify.com/za/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-ng" href="https://www.shopify.com/ng/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-ph" href="https://www.shopify.com/ph/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-sg" href="https://www.shopify.com/sg/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-hk" href="https://www.shopify.com/hk/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-ie" href="https://www.shopify.com/ie/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="en-my" href="https://www.shopify.com/my/blog/120261189-conversion-rate-optimization"/><link rel="alternate" hreflang="pt-br" href="https://www.shopify.com/br/blog/guia-de-como-melhorar-e-otimizar-a-taxa-de-conversao"/><link rel="alternate" hreflang="zh-cn" href="https://www.shopify.com/zh-CN/blog/conversion-rate-optimization"/><link rel="alternate" hreflang="de" href="https://www.shopify.com/de/blog/conversion-rate"/><link rel="alternate" hreflang="it" href="https://www.shopify.com/it/blog/conversion-rate-optimization"/><link rel="alternate" hreflang="en-in" href="https://www.shopify.com/in/blog/120261189-conversion-rate-optimization"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/b/shopify-brochure2-assets/5949cd393a8375a896fd0a9b74307666.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CWE7XG10.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/zh/blog/conversion-rate-optimization"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">跳至内容</a></div><div class="relative"><header class="font-sans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/zh" data-component-name="logo-home"><svg fill="none" role="img" viewBox="0 0 225 64" class="w-full" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M77.8396 35.5887C75.9238 34.5346 74.9155 33.6813 74.9155 32.4766C74.9155 30.9205 76.2767 29.9668 78.4446 29.9668C80.9653 29.9668 83.1835 31.0209 83.1835 31.0209L84.948 25.6499C84.948 25.6499 83.3348 24.395 78.5454 24.395C71.8907 24.395 67.2525 28.2099 67.2525 33.5307C67.2525 36.5425 69.4204 38.8515 72.294 40.508C74.6131 41.8131 75.4197 42.7668 75.4197 44.1221C75.4197 45.5778 74.2602 46.7323 72.0923 46.7323C68.8658 46.7323 65.8409 45.0758 65.8409 45.0758L63.9756 50.4468C63.9756 50.4468 66.7988 52.304 71.4874 52.304C78.3437 52.304 83.2339 48.9409 83.2339 42.9174C83.3348 39.6044 80.814 37.2954 77.8396 35.5887Z" fill="black"></path><path d="M105.165 24.2946C101.787 24.2946 99.1654 25.9009 97.0984 28.3103L96.9976 28.2601L99.9216 13.0005H92.2586L84.8477 51.8021H92.4602L94.981 38.5503C95.9893 33.5307 98.5604 30.4687 100.98 30.4687C102.694 30.4687 103.35 31.6232 103.35 33.2797C103.35 34.3338 103.249 35.5887 102.997 36.6428L100.123 51.8523H107.736L110.71 36.1911C111.063 34.5346 111.265 32.577 111.265 31.2217C111.366 26.8546 109.147 24.2946 105.165 24.2946Z" fill="black"></path><path d="M128.607 24.2944C119.431 24.2944 113.331 32.5266 113.331 41.7125C113.331 47.5854 116.961 52.354 123.817 52.354C132.841 52.354 138.891 44.3227 138.891 34.936C138.942 29.4646 135.766 24.2944 128.607 24.2944ZM124.876 46.4811C122.254 46.4811 121.196 44.2725 121.196 41.5117C121.196 37.1446 123.464 30.067 127.598 30.067C130.321 30.067 131.178 32.376 131.178 34.6348C131.178 39.3533 128.909 46.4811 124.876 46.4811Z" fill="black"></path><path d="M158.452 24.2944C153.31 24.2944 150.386 28.8121 150.386 28.8121H150.285L150.739 24.7462H143.983C143.63 27.507 143.025 31.6733 142.42 34.8356L137.127 62.5438H144.74L146.857 51.2999H147.008C147.008 51.2999 148.571 52.3038 151.495 52.3038C160.469 52.3038 166.317 43.1682 166.317 33.9321C166.317 28.8623 164.048 24.2944 158.452 24.2944ZM151.193 46.6317C149.226 46.6317 148.067 45.5274 148.067 45.5274L149.327 38.4497C150.235 33.7313 152.705 30.5689 155.327 30.5689C157.646 30.5689 158.351 32.7274 158.351 34.7352C158.351 39.6042 155.427 46.6317 151.193 46.6317Z" fill="black"></path><path d="M177.206 13.4019C174.786 13.4019 172.82 15.3093 172.82 17.8191C172.82 20.0779 174.232 21.634 176.4 21.634H176.501C178.87 21.634 180.937 20.0277 180.987 17.2168C181.038 14.9579 179.525 13.4019 177.206 13.4019Z" fill="black"></path><path d="M166.519 51.8021H174.182L179.374 24.897H171.661L166.519 51.8021Z" fill="black"></path><path d="M198.734 24.8468H193.44L193.692 23.5919C194.146 20.9817 195.658 18.6727 198.23 18.6727C199.591 18.6727 200.649 19.0742 200.649 19.0742L202.162 13.1511C202.162 13.1511 200.851 12.4985 198.028 12.4985C195.306 12.4985 192.634 13.2515 190.567 15.0083C187.945 17.217 186.735 20.3793 186.13 23.5919L185.928 24.8468H182.399L181.29 30.5691H184.819L180.786 51.8021H188.399L192.432 30.5691H197.675L198.734 24.8468Z" fill="black"></path><path d="M217.084 24.897C217.084 24.897 212.295 36.8436 210.178 43.3691H210.077C209.926 41.2609 208.212 24.897 208.212 24.897H200.196L204.783 49.5934C204.884 50.1456 204.834 50.497 204.632 50.8483C203.725 52.555 202.263 54.2115 200.498 55.4162C199.087 56.4703 197.473 57.1229 196.213 57.5746L198.33 63.9997C199.893 63.6483 203.069 62.3934 205.792 59.8836C209.27 56.6209 212.497 51.6515 215.774 44.8248L225.1 24.897H217.084Z" fill="black"></path><path d="M48.33 12.1452C48.285 11.8315 48.015 11.6522 47.79 11.6522C47.565 11.6522 43.11 11.5626 43.11 11.5626C43.11 11.5626 39.375 7.97718 39.015 7.57382C38.655 7.21527 37.935 7.30491 37.665 7.39454C37.665 7.39454 36.945 7.61863 35.775 7.97718C35.595 7.34973 35.28 6.58782 34.875 5.7811C33.57 3.27129 31.59 1.92676 29.25 1.92676C29.07 1.92676 28.935 1.92676 28.755 1.97157C28.665 1.88194 28.62 1.7923 28.53 1.74749C27.495 0.671855 26.19 0.13404 24.615 0.178858C21.6 0.268494 18.585 2.46457 16.11 6.31891C14.4 9.05281 13.095 12.459 12.69 15.1032C9.225 16.1789 6.795 16.9408 6.705 16.9408C4.95 17.4786 4.905 17.5234 4.68 19.1817C4.59 20.4366 0 55.7979 0 55.7979L38.52 62.431L55.215 58.3077C55.17 58.3077 48.375 12.459 48.33 12.1452ZM33.84 8.60463C32.94 8.87354 31.95 9.18726 30.87 9.5458C30.87 8.02199 30.645 5.87073 29.97 4.07802C32.265 4.43656 33.39 7.036 33.84 8.60463ZM28.845 10.1284C26.82 10.7559 24.615 11.4282 22.41 12.1004C23.04 9.72508 24.21 7.39454 25.65 5.82592C26.19 5.24328 26.955 4.61583 27.81 4.25729C28.71 6.00519 28.89 8.47017 28.845 10.1284ZM24.705 2.19566C25.425 2.19566 26.01 2.33012 26.505 2.68866C25.695 3.09202 24.885 3.71947 24.165 4.5262C22.23 6.58782 20.745 9.76989 20.16 12.8623C18.315 13.445 16.515 13.9828 14.895 14.4758C15.975 9.59062 20.07 2.33012 24.705 2.19566Z" fill="#95BF47"></path><path d="M47.7895 11.6526C47.5645 11.6526 43.1095 11.563 43.1095 11.563C43.1095 11.563 39.3745 7.97755 39.0145 7.57419C38.8795 7.43973 38.6995 7.3501 38.5195 7.3501V62.4313L55.2145 58.3081C55.2145 58.3081 48.4195 12.4593 48.3745 12.1456C48.2845 11.8319 48.0145 11.6526 47.7895 11.6526Z" fill="#5E8E3E"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="white"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a></div><nav class="lg:flex hidden h-full" aria-label="主导航" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="解决方案-toggle-open" aria-controls="解决方案DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">解决方案</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="解决方案DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-开店" class="text-t7 inline-block">开店</span></div><ul class="pb-2" aria-labelledby="subNavItem-开店"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/start"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">创业开店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">打造您的品牌</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/website-builder"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">创建您的网站<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在线商店编辑器</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=zh-CN" aria-label="外部来源：自定义您的商店 . 商店模板"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">自定义您的商店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商店模板</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=zh-CN" aria-label="外部来源：查找企业应用 . Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-销售" class="text-t7 inline-block">销售</span></div><ul class="pb-2" aria-labelledby="subNavItem-销售"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/zh" data-component-name="logo-home"><svg fill="none" role="img" viewBox="0 0 56 64" class="w-8 h-9" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M48.33 12.1452C48.285 11.8315 48.015 11.6522 47.79 11.6522C47.565 11.6522 43.11 11.5626 43.11 11.5626C43.11 11.5626 39.375 7.97718 39.015 7.57382C38.655 7.21527 37.935 7.30491 37.665 7.39454C37.665 7.39454 36.945 7.61863 35.775 7.97718C35.595 7.34973 35.28 6.58782 34.875 5.7811C33.57 3.27129 31.59 1.92676 29.25 1.92676C29.07 1.92676 28.935 1.92676 28.755 1.97157C28.665 1.88194 28.62 1.7923 28.53 1.74749C27.495 0.671855 26.19 0.13404 24.615 0.178858C21.6 0.268494 18.585 2.46457 16.11 6.31891C14.4 9.05281 13.095 12.459 12.69 15.1032C9.225 16.1789 6.795 16.9408 6.705 16.9408C4.95 17.4786 4.905 17.5234 4.68 19.1817C4.59 20.4366 0 55.7979 0 55.7979L38.52 62.431L55.215 58.3077C55.17 58.3077 48.375 12.459 48.33 12.1452ZM33.84 8.60463C32.94 8.87354 31.95 9.18726 30.87 9.5458C30.87 8.02199 30.645 5.87073 29.97 4.07802C32.265 4.43656 33.39 7.036 33.84 8.60463ZM28.845 10.1284C26.82 10.7559 24.615 11.4282 22.41 12.1004C23.04 9.72508 24.21 7.39454 25.65 5.82592C26.19 5.24328 26.955 4.61583 27.81 4.25729C28.71 6.00519 28.89 8.47017 28.845 10.1284ZM24.705 2.19566C25.425 2.19566 26.01 2.33012 26.505 2.68866C25.695 3.09202 24.885 3.71947 24.165 4.5262C22.23 6.58782 20.745 9.76989 20.16 12.8623C18.315 13.445 16.515 13.9828 14.895 14.4758C15.975 9.59062 20.07 2.33012 24.705 2.19566Z" fill="#95BF47"></path><path d="M47.7895 11.6526C47.5645 11.6526 43.1095 11.563 43.1095 11.563C43.1095 11.563 39.3745 7.97755 39.0145 7.57419C38.8795 7.43973 38.6995 7.3501 38.5195 7.3501V62.4313L55.2145 58.3081C55.2145 58.3081 48.4195 12.4593 48.3745 12.1456C48.2845 11.8319 48.0145 11.6526 47.7895 11.6526Z" fill="#5E8E3E"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="white"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/zh/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">博客</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/新手上路" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">新手上路</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/营销指南" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">营销指南</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">最新文章</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_更多_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">更多<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_更多_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/成功案例" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">成功案例</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/平台动态" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">平台动态</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/合作伙伴" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">合作伙伴</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/选品攻略" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">选品攻略</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">查看所有主题</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">搜索<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/zh/blog/conversion-rate-optimization" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value="" data-discover="true"><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="搜索" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">输入您正在查找的内容<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/zh/login?ui_locales=zh-CN" class="whitespace-nowrap">登录</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="conversion-rate-optimization" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/conversion-rate-optimization"/><meta itemProp="dateModified" content="2025-03-16T07:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">转化率优化指南：什么是转化率？如何优化？（附实用工具）</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年3月16日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782" alt="纸质椎体的插图，象征着转化率优化的漏斗。" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是转化率优化？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">如何计算转化率？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">如何开始优化转化率？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">10个转化率优化策略，收获更多的客户</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">最好用的转化率优化工具</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">转化率优化最佳实践</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">转化率优化案例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">转化率优化和搜索引擎优化</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">立即优化转化率</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">转化率优化——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&amp;_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&amp;_h2]:text-t4 [&amp;_h2]:mt-12 [&amp;_h2]:mb-6 [&amp;_h2]:text-black [&amp;_h2]:font-medium [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:font-aktivgroteskextended [&amp;_.heading--2]:mb-6 [&amp;_.heading--2]:font-medium [&amp;_h3]:text-t5 [&amp;_h3]:mt-12 [&amp;_h3]:mb-4 [&amp;_h3]:text-black [&amp;_h4]:text-t6 [&amp;_h4]:mt-12 [&amp;_h4]:mb-4 [&amp;_h4]:text-black [&amp;_h5]:text-t7 [&amp;_p]:mb-6 [&amp;_hr]:mb-6 [&amp;_a]:text-black [&amp;_a]:font-medium [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>转化率优化的目的，是将网站访客，转化为客户，或潜在客户。</p>
<p>与其耗费时间和金钱引流，不如提高转化率，让现有流量产生更多的价值。</p>
<p>本指南旨在解析“转化率优化”的奥秘，用通俗易懂的语言教你计算转化率，执行基本的优化任务。</p><div id="text-cta" class="hidden lg:block"></div>

<h2 id="1">什么是转化率优化？</h2>
<p>转化率优化是一种<a href="/zh/blog/marketing-strategies" target="_blank">营销策略</a>，旨在提高访客执行指定操作（即转化）的比例。转化可以指购买、订阅资讯<a href="/zh/blog/create-a-newsletter" target="_blank">简报</a>，或是点击一个链接。对网站或营销活动而言，有几种不同类型的转化。例如，社交媒体广告的转化，可定义为点击打开网站，而产品页面的转化，可定义为用户将产品添加至购物车。要进行转化率优化，首先需要计算网站当前的转化率。接着，根据现有内容，测试新的解决方案。通常，营销人员会使用多元测试、拆分测试和A/B测试等方式。后文将详细介绍。接着，你需要先思考要优化哪种类型的转化，且，如何得知是否已成功优化内容？</p>
<h3>平均转化率是什么？</h3>
<p>要提高网店的转化率，你需要不断进行测试和调整。而且，为保证测试的有效性，你需要设定<a href="/zh/blog/what-is-benchmarking" target="_blank">基准</a>，为工作制定评判标准。</p>
<p>随着转化率优化，你可以根据内容的历史表现，设定你的基准和目标。但首先，有必要了解同类网站的平均转化率。</p>
<p>如果运营的是<a href="/zh/website-builder" target="_blank">电商网站</a>，通常订单的平均转化率在<strong>2.5%到3%之间</strong>。如果你的转化率高于3%，那么你就可以为自己鼓掌了。</p>
<p>👀 许多<a href="https://ecommerceconversionchecklist.com/shopifycro-casestudies" rel="nofollow noopener noreferrer" target="_blank">转化率优化</a>的案例研究表明，一些微小的调整，也能对转化率产生巨大影响。</p>
<h2 id="2">如何计算转化率？</h2>
<p>将转化总数，除以规定时间内与网站、网页或内容进行互动的用户总数，从而得出转化率。将结果乘以100%，即可得出一个百分比：</p>
<p><strong>转化率 =（转化总数/访客总数）× 100%</strong></p>
<p>假设店铺上个月有50笔订单，共接待1,000名访客。那么，该店铺的销售转化率就是50除以1,000，得到0.05，再乘以100%，等于5%。</p>
<p>要计算出准确的<a href="/zh/blog/ecommerce-conversion-rate" target="_blank">转化率</a>，就必须对收集的数据进行分析。在线下单算不算一种转化？还是得等到确认收货后？计算的是网页会话？还是独立访客数量？</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/conversation_rate.png?v=1742368864" alt="转化率的计算公式" style="float: none;"></div>
<h2 id="3">如何开始优化转化率？</h2>
<ul>
<li><a href="#11">产品页面</a></li>
<li><a href="#12">博客文章</a></li>
<li><a href="#13">着陆页面</a></li>
</ul>
<p>以下是优化转化率，增强用户体验，提高转化率的三个关键网站区域：</p>
<h3 id="11">产品页面</h3>
<p><a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>是电商网站的支柱，也将从转化率优化中受益。你需要测试<strong>产品图片、产品描述和品牌语言风格</strong>优化后的效果。</p>
<h4>产品摄影</h4>
<p>当客户无法与产品进行互动时，展示产品的媒体就成了关键的转化因素。确保<a href="/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" target="_blank">产品图片</a>具有高分辨率，并能凸显最受欢迎的特点。</p>
<p>还可以尝试加入360度视图、演示视频或3D模型等，让访客能有全方位的视觉体验。</p>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/3DmobileAR_b81ffe25-a9fe-4860-af42-72a4082bfaf3.jpg?v=1742368863" alt="Shopify移动AR应用扫描花瓶进行产品建模。" loading="lazy">
<figcaption>使用Shopify移动应用的3D产品扫描仪来提升客户的购物体验。</figcaption>
</figure>
</div>
<h4>产品描述</h4>
<p>与媒体一样，<a href="/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell" target="_blank">产品描述</a>也是网购用户与产品间的一个接触点。虽然用长篇动人的文案介绍商品也能打动不少顾客，但要实现高转化率，产品的文字描应在内容丰富度和简洁间取得平衡。</p>
<p>如果描述中缺乏有关结构、合身性、用途或<a href="/zh/blog/unique-selling-proposition" target="_blank">卖点</a>的信息，可能会让顾客失去信心，放弃购买。如果信息过多，购物者也可能选择跳过。</p>
<p>因此，产品描述要简洁明了，突出产品的<strong>功能和优势</strong>。用项目符号和图片分割大段文字，让用户滚动浏览。</p>
<h4>品牌声音</h4>
<p>转化率不仅受产品信息影响，语言表达的方式也很重要。这就是品牌声音，或者理解为，品牌的语言风格。</p>
<p>品牌声音应能与目标受众产生共鸣。使用熟悉、亲切的语调，有利于与消费者建立信任。</p>
<p>如果品牌的声誉还未打响，你可以考虑不一样的语言风格，让内容能给人留下印象。建议：</p>
<p>• &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 利用买家评论、产品测评，或其他权威品牌的认可，向消费者证明自己。</p>
<p>• &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 制定<a href="/zh/blog/return-process" target="_blank">退货</a>政策，允许客户试用和退货，减少购物摩擦。</p>
<p>• &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 拍摄真实的<a href="/zh/blog/video-marketing" target="_blank">产品视频</a>，展示真实的使用场景</p>
<h3 id="12">博客文章</h3>
<p>网站的<a href="/zh/blog" target="_blank">博客文章</a>，尤其是经过<a href="/zh/blog/seo-marketing" target="_blank">搜索引擎优化</a>，能够吸引读者的文章，也有可能提高转化率。重点关注文章中的<strong>行动号召和潜在客户生成</strong>。</p>
<h4>行动号召</h4>
<p><a href="/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work" target="_blank">行动号召</a>就是告诉受众下一步要做什么，通常是一个按钮，或一个链接，指向<a href="/zh/blog/sales-funnel" target="_blank">销售漏斗</a>的下一阶段。</p>
<p>博客文章的行动号召应与文章主题相关。要能引导读者考虑购买相关产品，而不是要求必须购买。</p>
<p>A/B测试（见下文）有助于确定行动号召的位置，以及哪些单词或短语更能吸引点击量。</p>
<h4>潜在客户的生成</h4>
<p>在博客文章中询问读者，是否愿意接收额外的内容，如可下载的PDF文档、清单或精选文章。这是为了收集潜在客户的<a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件</a>地址，以便未来将他们转化为客户，同时还能为品牌吸引到更多的注意力。</p>
<h3 id="13">着陆页</h3>
<p>着陆页的设计目标只有一个：将访客转化为潜在客户或客户。着陆页通常是访客对网站的第一印象，因此，着陆页是优化的关键，你需要<strong>逐步测试</strong>，完善<strong>信息层级</strong>，使其发挥最大作用。</p>
<h4>信息层级</h4>
<p>根据着陆页内容的重要程度，对页面进行组织。最关键的信息，如企业的价值主张和行动号召，应放在页面的顶部。次要的细节，如客户推荐或其他产品信息，可放在页面稍后的位置。</p>
<h4>逐步测试</h4>
<p>对访问量大的着陆页面，不断测试其内容类型、设计和排版。关注网站访客的行为，并相应调整页面结构，通常可以在不改变实质内容的情况下，实现转化率优化。</p>
<h2 id="4">10个转化率优化策略，收获更多的客户</h2>
<ol>
<li><a href="#14">使用Shopify Checkout</a></li>
<li><a href="#15">简化行动号召</a></li>
<li><a href="#16">运行A/B测试</a></li>
<li><a href="#17">添加弹出式窗口</a></li>
<li><a href="#18">使用问候栏</a></li>
<li><a href="#19">分享社会认同</a></li>
<li><a href="#20">使用智能搜索栏</a></li>
<li><a href="#21">使用热图</a></li>
<li><a href="#22">弃购邮件提醒</a></li>
<li><a href="#23">移动设备访问速度优化</a></li>
</ol>
<p>网店优化是一个不断反复的过程。持续关注你的受众，寻找方法，为对方提供更好的服务。</p>
<p>以下是10个可考虑的转化技巧。分别优化网站的不同部分，从而组成一个完整的转化率优化策略。</p>
<h3 id="14">1. 使用Shopify Checkout</h3>
<div style="text-align: center;">
<figure><img alt="Shopify Checkout部分功能的图片展示。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify_checkout.png?v=1742368866" style="float: none;" loading="lazy">
<figcaption>使用Shopify Checkout来提高Shopify商店的购买转化率。</figcaption>
</figure>
</div>
<p>Shopify Checkout是能够提高网店转化率的结账方式，是全球电商网站的重要助手。</p>
<p>设置便于操作的行动号召，引导访客进入转化漏斗，再用有说服力的产品描述吸引他们，以及无缝的网站设计，以消除购买旅程中的摩擦。然而，如果潜在客户认为结账不方便，就很有可能<a href="/zh/blog/shopping-cart-abandonment" target="_blank">放弃购买</a>。</p>
<p>弃购并非个别现象：多达<a href="https://www.barilliance.com/cart-abandonment-rate-statistics/" rel="nofollow noopener noreferrer" target="_blank">85%</a>的移动端用户会在结账前离开网站。降低弃购率的关键是当访客决定购买时，要确保<a href="/zh/blog/checkout-process-optimization" target="_blank">结账过程顺畅</a>。</p>
<p><a href="/zh/checkout" target="_blank">Shopify Checkout</a>是海外转化率最高的在线结账方式。支持为品牌自定义一键式结账。使用Shopify Checkout，商家能够：</p>
<ul>
<li>将结账界面的外观个性化，使其与网站风格相匹配</li>
<li>提供多种付款方式，包括信用卡、礼品卡和分期付款</li>
<li>添加转化率优化功能，如客户账户、<a href="/zh/blog/loyalty-program" target="_blank">忠诚度计划</a>和个性化追加销售</li>
<li>自动填写客户信息（加快结账速度，提高转化率）</li>
<li>添加<a href="/zh/shop-pay" target="_blank">Shop Pay</a>，为1亿多用户提供极速结账服务</li>
</ul>
<h3 id="15">2. 简化行动号召</h3>
<p>品牌Province of Canada网站首页，配有清晰的关于品牌主打抓绒卫衣（The Flag Fleece Sweatsuit）的行动号召按钮，鼓励访问者购物。</p>
<div style="text-align: center;"><img class="border block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/flagfleecesweatsuit_0e54f546-a9b3-4df4-9cf2-40eea91da6ab.jpg?v=1742368865" alt="Province of Canada网站首页，一男一女两位模特穿着黑色抓绒卫衣，并配有行动号召的文案。" style="float: none;" loading="lazy"></div>
<p>为降低行动号召的复杂性，你可以将信息分散在文字和图片间。例如，Province of Canada利用两张主页图片，占据打开网站后的整个屏幕，并用最少的文字，告知访客新品的库存和配色。</p>
<p>如果你不确定用什么<a href="/zh/blog/image-sizes" target="_blank">图片</a>作为主页横幅，建议选择最畅销、利润最高、最新上市，或当前最流行的产品。</p>
<h3 id="16">3. 运行A/B测试</h3>
<div style="text-align: center;">
<figure><img alt="购买胡须油的购物车信息汇总页面的A/B测试" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ABtesting_5a0b3a06-51ac-4087-bb30-0fe2b8b036c6.jpg?v=1742368864" style="float: none;" loading="lazy">
<figcaption>电商公司Fuel Made对滑出式购物车进行A/B测试。<em>Fuel Made</em></figcaption>
</figure>
</div>
<p>A/B测试的范围包括链接按钮、横幅、背景和电子邮件主题行等。变量可以是全新的内容，也可以是细微的调整，比如不同的字体颜色，或调节后的页面对比度。</p>
<p>电商公司<a href="https://fuelmade.com/blogs/news/a-b-testing-examples-and-best-practices-for-shopify-brands" rel="nofollow noopener noreferrer" target="_blank">Fuel Made</a>使用A/B测试的方法，为男士美容品牌Live Bearded测试不同的滑出式购物车设计方案，并帮助他们提高了转化率。他们发现，增加“图标和信任信息”，可以将转化率提高18%，这也证明了小变化的大力量。</p>
<p>在进行A/B测试（或转化率优化测试）之前，请确保网站有足够的<a href="/zh/blog/how-to-increase-website-traffic" target="_blank">流量</a>，以支持生成有意义的结果。如果样本量太小，可能无法得到准确的结果。</p>
<h3 id="17">4. 添加弹出式窗口</h3>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/alwayspan_c92b36e9-fbf0-4c01-b554-8e0d54ea8ae5.jpg?v=1742368864" alt="Our Place网站上弹出窗口，提供赢取免费的Always Pan的机会。" loading="lazy">
<figcaption>Our Place的网站上有一个弹出窗口，提供赢取免费的Always Pan的机会。</figcaption>
</figure>
</div>
<p>这是完成网页加载后，出现在屏幕前方的一个方框或气泡。弹出式窗口通常用于突出信息，尤其是大多数消费者都希望了解的信息，比如优惠代码。你也可以利用弹出式窗口发送通知，比如，“有人下单了”。</p>
<p>弹出式窗口能瞬间吸引用户的注意力，以此提高网站的转化率。你可以设置在用户执行操作后，弹出窗口，例如，当用户的光标移向屏幕顶部，有意退出网站时，跳出窗口，营造一种<a href="/zh/blog/using-scarcity-urgency-increase-sales" target="_blank">紧迫感</a>。</p>
<p><a href="https://sumome.com/stories/pop-up-statistics" rel="nofollow noopener noreferrer" target="_blank">研究</a>表明，在合适的位置放置精心设计的弹出窗口，平均转化率超过9%。</p>
<p>你可以通过提供内容或折扣，换取访客的联系信息，因此，弹出式广告也是积累潜在客户的机会。例如，在进入Our Place主页后，网站就会弹出一个免费赠品窗口。</p>
<p>尝试使用<a href="https://apps.shopify.com/privy?locale=zh-CN" target="_blank">Privy</a>或<a href="https://apps.shopify.com/powr-popup?locale=zh-CN" target="_blank">Powr</a>等应用程序，在主页上添加弹出式窗口，提供<a href="https://help.shopify.com/zh-CN/manual/discounts/managing-discount-codes" target="_blank">折扣代码</a>，以换取访客的电子邮件地址。</p>
<h3 id="18">5. 使用问候栏</h3>
<div style="text-align: center;">
<figure><img alt="Our Place网站展示Always Pan的促销横幅。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ourplacewebsite_f1ae5862-5915-4f89-b74a-6b967e3f7f6a.jpg?v=1742368865" style="float: none;" loading="lazy">
<figcaption>Our Place的网站展示了一个促销横幅，提供及时的产品更新和优惠。</figcaption>
</figure>
</div>
<p>问候栏，又称欢迎栏，作用与弹出式窗口相似。然而，与弹出式窗口可以被忽略不同，问候栏在页面上是静态的，访客无法关闭。</p>
<p>许多网站都会使用问候栏抓住访客的注意力，提供有价值的信息，例如当前或即将到来的促销，折扣代码，或特别优惠。用户进入网站后，能立即在页面顶部看见问候栏，因此，这是一种快速传达信息的方式，可以提高转化率。</p>
<p>例如，Our Place的主页设置有一个问候栏，提供折扣和免费送货的优惠。</p>
<p>你可以使用<a href="https://apps.shopify.com/zotabox-promotion-conversion-tool?locale=zh-CN" target="_blank">Zotabox</a>等应用设置一个友好（不打扰用户）的问候栏。</p>
<h3 id="19">6. 分享社会认同</h3>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beardbrand_a6a33127-d2a3-4371-89e1-4b20222dd602.jpg?v=1742368865" alt="Beardbrand的产品页面显示Utility Bar肥皂的4.4星客户评分。" loading="lazy">
<figcaption>Beardbrand的Utility Bar肥皂产品页面突出显示产品的高评分。</figcaption>
</figure>
</div>
<p>社会认同的目的是鼓励访客消费。社会认同是优化转化率的有力工具，通过展示其他客户的好评或用例，吸引新访客下单。</p>
<p>如果曾经有<a href="/zh/blog/influencer-marketing-campaigns" target="_blank">网红</a>使用过你的产品，或者，知名刊物曾重点介绍过你的产品，那么，请在网站上展示这些证据。来自老客户的正面评价，也是一种社会认同，对潜在买家来说，其意义不亚于好友推荐。</p>
<p>Shopify店主可使用<a href="https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN" target="_blank">Yotpo</a>等应用程序，将客户评论嵌入产品页面。或者，安装<a href="https://apps.shopify.com/fomo?locale=zh-CN" target="_blank">Fomo</a>等应用，在访客屏幕的角落里，创建一个通知，展示实时的销售情况。这样做的目的也是激发潜在买家的紧迫感，同时提供社会认同，表示有许多用户对这些产品感兴趣。</p>
<p>社会认同对美容护肤行业尤其有帮助。例如，<a href="https://www.beardbrand.com/" rel="nofollow noopener noreferrer" target="_blank">Beardbrand</a>在所有的产品页面上，都力求突出显示客户的星级评价。</p>
<h3 id="20">7. 使用智能搜索栏</h3>
<div style="text-align: center;">
<figure><img alt="Alo Yoga网站的搜索栏为“短裤（Short）”提供相关文本的搜索建议。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/aloyoga_9d8ebcf0-f9c2-47a5-b7c9-7745acd8862c.jpg?v=1742368864" style="float: none;" class="border block--bordered" loading="lazy">
<figcaption>健身服装品牌<a href="https://www.aloyoga.com/" rel="nofollow noopener noreferrer" target="_blank">Alo Yoga</a>使用智能搜索栏（提供预测文本建议），帮助顾客准确地找到想要的产品。</figcaption>
</figure>
</div>
<p>一些通过<a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体</a>广告，或搜索引擎查询，进入你的店铺的访客，可能并非为特定产品而来。对于他们来说，导航栏才是实现转化的机会。</p>
<p>如果网站上有大量的商品，你可以考虑将搜索栏放在主页的显著位置，让用户有机会直接找到想要的产品，而不必分类搜索。</p>
<p><a href="https://apps.shopify.com/searchanise?locale=zh-CN" target="_blank">Searchanise</a>等应用程序支持输入预测，帮助客户更快地找到想要的产品。智能搜索功能将在用户输入单词时，推荐可能的结果或产品，同时也会兼顾拼写错误和备用名称等因素。</p>
<p>只要输入几个字母后，搜索栏就将为你推荐类别、产品和相关结果（这也是<a href="/zh/blog/upselling-and-cross-selling" target="_blank">追加销售和交叉销售</a>的有效方式）。</p>
<h3 id="21">8. 使用热图</h3>
<div style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/luckyorange_3f64b172-c24f-4c4d-b9b0-eacf5a95450e.jpg?v=1742368865" alt="Molly &amp; Denim主页的用户互动热图。" loading="lazy">
<figcaption>Lucky Orange可以向你展示网站访客互动的热图。</figcaption>
</figure>
</div>
<p>热图是<a href="/zh/blog/best-ecommerce-sites" target="_blank">电商</a>品牌常用的转化率优化策略，使用地图将行为数据转化为可视化数据。</p>
<p>暖色区域是网站上的活跃部分，冷色区域则是不活跃的部分。如果热图上的某个区域是暖色，则代表转化内容（如行动号召）的潜在位置。</p>
<p><a href="https://apps.shopify.com/lucky-orange?locale=zh-CN" target="_blank">Lucky Orange</a>等应用程序能够帮助商家研究整个网站的互动情况，包括弹出式窗口、下拉式窗口和表单等动态元素。许多热图应用程序，都附带辅助转化率优化工具，包括：</p>
<ul>
<li>
<strong>屏幕录制器</strong>：记录访客的浏览路线和互动情况</li>
<li>
<strong>实时视图</strong>：查看访客的实时活动，与访客进行即时聊天</li>
<li>
<strong>数据细分</strong>：按流量来源、设备类型、浏览器等，对数据进行分析</li>
</ul>
<h3 id="22">9. 弃购邮件提醒</h3>
<div style="text-align: center;">
<figure><img alt="Casper电子邮件提示客户返回购物车并完成购买。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/casper_fc119e6e-7cce-4f66-b151-ed7b6816bcd1.jpg?v=1742368864" style="float: none;" class="border block--bordered" loading="lazy">
<figcaption>Casper发送的弃购邮件提醒，提醒访客完成购买。</figcaption>
</figure>
</div>
<p>弃购是常事，因此，你要想方设法联系购物车处于“休眠”状态的用户，这也是一项屡试不爽的转化率优化策略。</p>
<p><a href="/zh/blog/abandoned-cart-emails" target="_blank">通过电子邮件，提醒买家</a>，购物车中还有未下单的商品，同时考虑提供折扣或免费送货代码，以激励他们完成购买。</p>
<p>不要忽略邮件的主题行，这是客户首先注意到的，会极大地影响邮件阅读率。主题不能太普通，但要高度相关，可考虑运行A/B测试。</p>
<h3 id="23">10. 移动设备访问速度优化</h3>
<div style="text-align: center;">
<figure><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/googlelighthouse_35203296-53c6-4bff-8c55-cef9835739b3.jpg?v=1742368865" alt="Chrome开发者页面在Lighthouse报告中显示高性能分数。" loading="lazy">
<figcaption>由谷歌推出的Lighthouse应用，是一款检查网页速度的实用工具。</figcaption>
</figure>
</div>
<p>全球超过58%的网络流量来自智能手机和平板电脑，因此，网站必须适合移动设备浏览。</p>
<p>如果你使用的是Shopify模板，后台将自动进行优化，以适应各种设备，但你还可以采取其他步骤，增强移动用户的体验。例如，简化网站导航，将按钮做得更大，更容易点击，并减少页面上的文字数量，以避免让小屏幕不堪重负。</p>
<p>要检查网站的响应速度，请使用谷歌的<a href="https://developer.chrome.com/docs/lighthouse/overview/?hl=en" rel="nofollow noopener noreferrer" target="_blank">Lighthouse</a>，这是一款能够提高网页质量的自动化工具。</p>
<p>加载速度慢的网站会让用户止步，增加跳出率。网站速度快，不仅能提供更好的用户体验，还能提高网站的搜索引擎排名。网页速度是谷歌对网站进行排序的重要依据之一。</p>
<p>你也可以使用谷歌的<a href="https://pagespeed.web.dev/?utm_source=psi&amp;utm_medium=redirect" rel="nofollow noopener noreferrer" target="_blank">PageSpeed Insights</a>，检查网站的加载时间。这是一款免费工具，可提供网站加载速度的详细报告，包括导致速度减慢的原因。</p>
<p>优化网站加载速度是一项复杂的任务，但有几个要点必须记住。如果电商网站上有大量的媒体，那么，图片文件大小，将对加载速度有很大影响。</p>
<p>可考虑使用<a href="https://imageoptim.com/mac" rel="nofollow noopener noreferrer" target="_blank">ImageOptim</a>等工具压缩图片。在不影响图片分辨率的情况下，删除不必要的数据，提高网站速度，同时也有望提高转化率。</p>
<p>💡阅读更多转化率优化策略： <a href="/blog/conversion-funnel-leaks" target="_blank"></a><a href="/zh/blog/landing-page-design" target="_blank">打造高转化率的着陆页：20个范例</a></p>
<h2 id="5">最好用的转化率优化工具</h2>
<p>以下是最好用的Shopify转化率优化工具，排名不分先后：</p>
<ul>
<li>
<a href="https://apps.shopify.com/privy?locale=zh-CN" target="_blank">Privy</a>：支持设置弹出式窗口、电子邮件和短信营销。</li>
<li>
<a href="https://apps.shopify.com/smile-io?locale=zh-CN" target="_blank">Smile</a>：客户推荐和VIP计划。</li>
<li>
<a href="https://apps.shopify.com/blypai?locale=zh-CN" target="_blank">Blyp：</a>AI跟踪功能，发现潜在的转化机会。</li>
<li>
<a href="https://apps.shopify.com/firepush?locale=zh-CN" target="_blank">Firepush：</a>一款再营销应用，支持购物车提醒，开展多渠道营销活动。</li>
<li>
<a href="https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN" target="_blank">Yotpo Product Reviews</a>: 收集并显示买家评分和评论等社会认同。</li>
<li>
<a href="https://help.hotjar.com/hc/en-us/articles/115009502848-Shopify" rel="nofollow noopener noreferrer" target="_blank">Hotjar</a>：通过热图、会话记录、调查和反馈小工具等，了解用户行为。</li>
</ul>
<p>如果转化率优化对你来说太复杂，你可以<a href="https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help" target="_blank">聘请Shopify合作伙伴</a>为你代劳，随时为你提供服务。</p>
<h2 id="6">转化率优化最佳实践</h2>
<ol>
<li><a href="#24">利用A/B测试提升网站</a></li>
<li><a href="#25">用户友好设计</a></li>
<li><a href="#26">明确的行动号召</a></li>
<li><a href="#27">通过行为分析，获得更深的理解</a></li>
<li><a href="#28">优化页面加载速度</a></li>
</ol>
<h3 id="24">1. 利用A/B测试提升网站</h3>
<p><a href="/zh/blog/the-complete-guide-to-ab-testing" target="_blank">A/B测试</a>是对转化率进行实验，也称为拆分运行测试。对同一网页或内容的两个版本进行比较，看看哪个版本的效果更好。</p>
<p>A/B测试的目的是验证网页内容，比如信息层级，或行动号召。将新旧版本，同时展示给同类访客。平均转化率较高的版本，将向所有受众展示。</p>
<p>请记住，A/B测试不仅适用于销售，也适用于所有类型的转化。凡是想要改进内容，都要至少测试一个变量，要有一部分受众接受测试，因此，你可以对任意部分进行分割测试。</p>
<h3 id="25">2. 用户友好设计</h3>
<p>如果访客找不到想要的产品，或者无法舒适地浏览你的网站目录，他们就会离开你的网站。无论是移动端，还是桌面端，直观且友好的界面设计，都能延长访客停留的时间，从而提高转化率。</p>
<p>Shopify建站工具在设计时，也将转化率优化纳入考虑。所有的<a href="https://themes.shopify.com?locale=zh-CN" target="_blank">Shopify商店模板</a>，都内置了优化用户体验的功能，如简洁的网站导航、响应式设计和自定义行动号召。再加上强大的Shopify Checkout结账工具，让付款变得简单，同时，也支持设置送货偏好，让买家更满意。</p>
<h3 id="26">3. 明确的行动号召</h3>
<p>网站访客形成第一印象的时间仅为<a href="https://www.researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126" rel="nofollow noopener noreferrer" target="_blank">50毫秒</a>。因此，简单、直白，是游戏的规则。</p>
<p>你不能指望访客去摸索你的意图，所以，要尽可能简单地表述你希望他们执行的操作，并将行动号召放在页面上转化率最高的位置。如果是<a href="/zh/blog/homepage-design" target="_blank">主页</a>，建议将行动呼吁放在折叠栏的上方。</p>
<h3 id="27">4. 通过行为分析，获得更深的理解</h3>
<p>跟踪和分析用户与网站的互动。了解每次点击、跳转和购买背后的原因。</p>
<p>有了这些行为数据，你就能更好地：</p>
<ul>
<li>在线营销产品</li>
<li>向目标受众推销产品</li>
<li>捆绑产品和促销</li>
<li>提高平均订单量</li>
</ul>
<p>使用<a href="https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/index" target="_blank">Shopify分析</a>查看<a href="https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/report-types/default-reports/behaviour-reports" target="_blank">行为报告</a>，了解用户在网站上的行为。利用报告中的数据，更好地设置商店，激励访客购买更多产品。</p>
<p>例如，你的商店有一个搜索栏，你可以在搜索报告中查看用户搜索的内容，再相应地调整产品标题和描述，以便访客快速找到想要的商品。</p>
<h3 id="28">5. 优化页面加载速度</h3>
<p>近70%的消费者表示，网站加载速度会影响他们的购买意愿。因此，务必在媒体丰富度和数字体验间取得平衡。</p>
<p>Portent公司的一项研究证实，加载时间在1秒内，其转化率是加载时间在5秒内的网站的2.5倍。</p>
<div style="text-align: center;">
<figure><img alt="条形图展示网站加载速度在1-10秒内的网站所对应的转化率。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/barchart_b9c643c6-63a6-4bbb-b974-42d51ea14471.jpg?v=1742368864" style="float: none;" class="border block--bordered" loading="lazy">
<figcaption>加载时间在1秒内的转化率为3.05%，2秒内为1.68%。</figcaption>
</figure>
</div>
<p>优化页面加载速度的第一步是选对电商平台。例如，Shopify的服务器速度在电商行业遥遥领先，平均比其他同类平台快2.8倍。使用Shopify，为你的客户提供更快的加载速度，更好的用户体验，从而提高你的网店销量。</p>
<h2 id="7">转化率优化案例</h2>
<ul>
<li>Kotn</li>
<li>Pullup &amp; Dip</li>
<li>Filtrous</li>
</ul>
<h3>Kotn</h3>
<p>借助Shop Pay，让移动端购物者极速完成结账。根据Shopify的报告显示，使用Shop Pay结账的商家，如Kotn，其移动端成交率是其他商家的1.91倍。</p>
<p><a href="https://kotn.com/" rel="nofollow noopener noreferrer" target="_blank">Kotn</a>的联合创始人本杰明·塞勒（Benjamin Sehl）说：“如今，我们的大多数客户都在移动设备上寻找新产品，如果你要求他们填写表格，你很可能就会失去他们。我们使用Shop Pay结账系统，让客户体验拥有愉悦的购物体验，而且，由于Shop Pay与百万商户生态系统连接，即使是新客户，也能一键结账。”</p>
<div style="text-align: center;"><figure>
    <img class="border block--bordered" style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shoppay_c5f8cbab-a745-456a-a49b-89dc3f2f5100.jpg?v=1742368865" alt="Kotn的Shop Pay结账示例，购物车中有一件黑色连衣裙。" loading="lazy">
    <figcaption>Kotn利用Shop Pay提供快速的移动端结账体验。</figcaption>
</figure></div>
<h3>Pullup &amp; Dip</h3>
<p><a href="https://www.pullup-dip.com/" rel="nofollow noopener noreferrer" target="_blank">Pullup &amp; Dip</a>是专门生产高质量训练器材的公司，原先使用的是Shopware的电商服务，但遭遇许多重大挑战。由于平台过于复杂、不易使用，在独立托管和结账方面都遇到了困难，阻碍公司进行转化率优化。</p>
<p>随后，该品牌选择迁移至Shopify Plus，利用Shopify Plus的无缝集成功能、现代化的设计，以及更便捷的操作，最终让公司的转换率提高348%，销售额提高48%。而且，Shopify Plus还支持快速调整，保证企业的灵活性。另外，企业还可以利用<a href="https://help.shopify.com/zh-CN/manual/payments/shopify-payments" target="_blank">Shopify Payments</a>改进结账流程，确保安全和可扩展性。</p>
<p>💡阅读更多：<a href="/zh/blog/shopifyplus-story-funnyfuzzy" target="_blank">小萌宠大生意！养宠生活DTC品牌FUNNYFUZZY如何借力Shopify Plus实现全渠道高效增长？</a></p>
<h3>Filtrous</h3>
<p>大卫·亚奇（David Yadzi）在自家车库创办了Filtrous公司，销售实验室注射器过滤器，并在10年内，创造百万美元的价值，带领企业走向全球。</p>
<p>然而，在这段旅程中，他们也遇到了一个问题：他们使用的电商平台BigCommerce已经过时，缺乏灵活性，无法创造无缝的B2B购物体验。他们的客户认为他们的网站不易使用，经常需要联系客服，才能下单。</p>
<p>随后，他们选择迁移至Shopify，解决上述的所有问题。借助<a href="/zh/plus/solutions/b2b-ecommerce" target="_blank">Shopify的B2B商务服务</a>，为批发商创建一个自助平台，加快结账速度，简化订单执行，自动化后台操作。这不仅为客服团队每周节省10个小时，更是将有机转化率提高27%。</p>
<p>💡阅读更多：<a href="/zh/blog/what-is-ecommerce" target="_blank">2024年电子商务全攻略：深度解析什么是电子商务</a></p>
<h2 id="8">转化率优化和搜索引擎优化</h2>
<ul>
<li>将搜索引擎优化的基础与转换率优化的策略相结合</li>
<li>平衡关键词优化和用户体验</li>
<li>创作高质量的内容</li>
</ul>
<p>转化率优化（CRO）和<a href="/zh/blog/seo-checklist-online-store" target="_blank">搜索引擎优化（SEO）</a>相辅相成。谷歌等搜索引擎会优先考量网站速度和用户体验，如果不进行优化，可能会实践会影响你的搜索引擎排名。</p>
<p>实际上，当搜索引擎将访客引导至你的网站时，就是希望你能为他们提供最好的体验。因此，如果用户是来购物的，网站就必须易于浏览，并提供无缝的结账流程。</p>
<p>在制定转化率优化战略时，请考虑以下有关搜索引擎优化的内容：</p>
<h3>将搜索引擎优化的基础与转换率优化的策略相结合</h3>
<p>创建网页前，先进行<a href="/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce" target="_blank">关键词研究</a>，了解潜在客户都在使用哪些词汇，再将这些关键词添加到你的网页中：</p>
<ul>
<li>URL结构</li>
<li>页面标题</li>
<li>元描述</li>
<li>副标题</li>
<li>图片Alt文本</li>
</ul>
<h3>平衡关键词优化和用户体验</h3>
<p>关键词优化是搜索引擎优化的重要部分，目的是告诉搜索引擎你的网页是关于什么内容，以便搜索引擎进行相应的排名。</p>
<p>切记：不要过度使用关键词，否则容易引起读者的反感。请尽量：</p>
<ul>
<li>自然地引用关键词，避免牵强附会。</li>
<li>提供主题相关的有价值的信息。&nbsp;</li>
<li>使用同义词。&nbsp;</li>
<li>为读者而写作。</li>
</ul>
<h3>创作高质量的内容</h3>
<p>优质内容仍是互联网世界的通行证，既能向搜索引擎表明你的网站是可信的，也能向访客表明，你不是在浪费他们的时间，而是用心地提供更好的浏览体验。</p>
<p>内容可以是：博客文章、精心设计的着陆页、主页视频、产品页的社交媒体内容等等。无论以何种形式发布内容，都要确保信息丰富、研究透彻。这样，当访问者打开页面时，就会感到被重视，有参与互动的意向，并更加信任你的品牌。</p>
<h2 id="9">立即优化转化率</h2>
<p>无论是营销人员还是企业老板，都希望访客能点击网站上的按钮或链接，这比什么都重要，所以电商营销策略种，必须包含转化率优化。</p>
<p>上述试验和策略是很好的起点，能让更多的网站访客如你所期待地继续操作。但在此基础上，你需要不断测试、学习和优化，让网站的内容更具说服力。</p>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/abandoned-cart-emails">16个出色的弃购邮件示例，助你挽回弃单和流失销售额</a></li><li class="mt-2"><a href="/zh/blog/google-ads-types">谷歌广告手册：14种广告系列类型以及它们带来的效益</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/make-money-on-tiktok">海外版抖音赚钱之道  8 大变现技巧教你如何通过 TikTok 盈利</a></li><li class="mt-2"><a href="/zh/blog/120928069-how-to-create-faq-page">FAQ 是什么意思？常见问题页面创建技巧及示例分享</a></li><li class="mt-2"><a href="/zh/blog/how-to-write-meta-descriptions">如何有效编辑网站描述？以下提升流量和转化率的技巧供你参考</a></li><li class="mt-2"><a href="/zh/blog/introduction-to-shopify-payments">Shopify Payments 热门问题合集，如何注册如何提现？一文搞懂</a></li><li class="mt-2"><a href="/zh/blog/canadian-holiday-marketing">加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单</a></li><li class="mt-2"><a href="/zh/blog/make-merch-for-twitch">Twitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝</a></li><li class="mt-2"><a href="/zh/blog/private-label">营销人员最爱：如何以成熟产品打造私有品牌（Private Label）？</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2 id="10">转化率优化——常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">有哪些优化转化率的策略？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<ul>
<li>
<strong>提高网站速度</strong>：网站速度慢会导致用户跳出。优化网站速度，有助于改善用户体验，提高转化率。 </li>
<li>
<strong>简化结账流程</strong>：减少流程步骤，只询问必要信息，有助于提高转化率。 </li>
<li>
<strong>使用高质量产品图片</strong>：帮助客户直观了解产品，并做出明智的购买决定。 </li>
<li>
<strong>提供详细的产品说明</strong>：帮助客户了解产品及其功能。 </li>
<li>
<strong>免费送货</strong>：有助于减少弃购，从而提高转化率。 </li>
<li>
<strong>引用客户评论和评级</strong>：树立信誉形象，与潜在客户建立信任关系。 </li>
<li>
<strong>定向促销</strong>：开展有针对性的促销活动，激励客户购买，提高转化率。 </li>
<li>
<strong>重定向广告</strong>：吸引中途放弃购物的群体，或尚未下单就离开网站的潜在客户。 </li>
<li>
<strong>&nbsp;</strong><strong>提供客户</strong><a target="_blank" href="/zh/payments"><strong>结账选项</strong></a>：减少结账过程中的摩擦，提高转化率。 </li>
<li>
<strong>移动设备优化</strong>：改善用户体验，提高转化率。 </li>
</ul> </div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">转化率优化难吗？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>可能很困难，也很耗时，因为其中涉及大量的实验、分析和调整，以使你的<a target="_blank" href="/zh/blog/build-a-website">网站</a>或应用程序对客户更具吸引力。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何进一步优化转化率？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>优化网站元素，改善用户体验，例如，设计更有吸引力的行动号召，加快网站速度，或撰写有说服力的内容。你也可以使用A/B测试方法，找出有效的优化策略。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">什么是转化率优化策略？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>旨在提高网站或应用内的访客转化率，提高访客在网页上采取行动的几率。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">如何进行转化率优化试验？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>请遵循以下五步流程：</p>
<ol>
<li>
<strong>研究</strong>：进行转化率优化的审计，并确定需要优化的部分。了解访客在网站的行为，以及不同的网页功能对访客行为的影响。通过Google Analytics、客户调查、可用性测试和用户访谈等方式，收集数据。 </li>
<li>
<strong>假设</strong>：根据收集的数据，决定优化的项目。例如，提出一个假设：“增加一个全局搜索栏，将使转化率提高两倍，因为这能帮助用户找到想要的产品。” </li>
<li>
<strong>确定优先级</strong>：决定优先进行测试的假设。找出哪些页面对增长的影响最大，首先进行测试。寻找表现不佳的页面，或者能够快速提高转化率的简单方法。 </li>
<li>
<strong>测试</strong>：在不同的页面上进行测试，看看怎么做的效果最佳。以可控的方式进行更改，如进行A/B测试。 </li>
<li>
<strong>学习</strong>：测试后，分析结果，决定是否进行修改。如果不应该修改，思考为什么没有效果，以此为依据，再开展今后的试验。 </li>
</ol> </div>
</div>
</div>
</div>
</div>
</div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row justify-between flex-row-reverse"><div class="h-16 w-16 tablet-xl:mr-4 grow-0 shrink-0 bg-[#D9D9D9] rounded-full overflow-hidden flex justify-center items-center text-white text-xl font-extrabold"><div>SS</div></div><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年3月16日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">分享文章</div><ul id=":R5ed4ll5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R5ed4ll5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源： Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R5ed4ll5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R5ed4ll5:" href="https://twitter.com/intent/tweet?text=转化率优化指南：什么是转化率？如何优化？（附实用工具）&amp;url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源： Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R5ed4ll5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R5ed4ll5:" href="https://www.linkedin.com/shareArticle?mini=true&amp;source=Shopify&amp;title=转化率优化指南：什么是转化率？如何优化？（附实用工具）&amp;url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源： LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R5ed4ll5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-sans"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2025年3月16日</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">随时掌握 Shopify 最新动态</p><p class="richtext text-sm mb-4">免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p><form action="/zh/blog/api/subscribe" id=":Rcrd4ll5H2:" method="post"><div id=":Rcrd4ll5:" data-component-name="waitlist-form-input-wrapper" class="[&amp;_input]:rounded-full [&amp;_input]:border-shade-3 [&amp;_input]:mb-1 [&amp;_input]:pl-4 [&amp;_input]:border-solid [&amp;_input]:border [&amp;_input]:border-shade-30 [&amp;_input]:text-xs tablet-xl:[&amp;_input]:text-base [&amp;_div]:text-xs tablet-xl:[&amp;_div]:text-base [&amp;_button]:bg-black [&amp;_button]:text-white [&amp;_button]:h-14 [&amp;_button]:text-lg [&amp;_button]:text-lg [&amp;_button]:hover:bg-[#3f3f46]  [&amp;_button]:active:bg-[#71717a]"><label for="email-input-:Rcrd4ll5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:Rcrd4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/conversion-rate-optimization"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Rtcrd4ll5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post- 新手上路"> 新手上路</a></span><a href="/zh/blog/make-money-on-tiktok" data-component-name="blog-popular-post-make-money-on-tiktok"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/product-ideas-for-cross-border-ecommerce" data-component-name="blog-popular-post-product-ideas-for-cross-border-ecommerce"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">跨境电商选品策略与方法，好的选品是成功的一半</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/start-online-store" data-component-name="blog-popular-post-start-online-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">如何开设一家 Shopify 商店：分步指南</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/self-built-store" data-component-name="blog-popular-post-self-built-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">独立站助力品牌升级，引领商家出海新方向</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/introduction-to-shopify" data-component-name="blog-popular-post-introduction-to-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Shopify 是什么？官方科普贴带你了解独立站明星之选</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" data-component-name="blog-popular-post-the-definitive-guide-to-dropshipping-with-aliexpress"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">速卖通是什么？最新最全速卖通简介与入驻指南！</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/business-plan-template" data-component-name="blog-popular-post-business-plan-template"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">商业计划书范本：创建项目计划的实用框架</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&amp;_a]:no-underline [&amp;_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post- 新手上路"> 新手上路</a></span><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" data-component-name="blog-popular-post-12-things-to-sell-on-shopify-other-than-products"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&amp;_h5]:uppercase [&amp;_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">热门文章</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline"> 新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/make-money-on-tiktok" rel="" target="_self">海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-12-03</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/product-ideas-for-cross-border-ecommerce" rel="" target="_self">跨境电商选品策略与方法，好的选品是成功的一半</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-12-18</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/start-online-store" rel="" target="_self">如何开设一家 Shopify 商店：分步指南</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-04-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/self-built-store" rel="" target="_self">独立站助力品牌升级，引领商家出海新方向</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-07-06</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/introduction-to-shopify" rel="" target="_self">Shopify 是什么？官方科普贴带你了解独立站明星之选</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2022-03-31</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" rel="" target="_self">速卖通是什么？最新最全速卖通简介与入驻指南！</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-06-18</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/business-plan-template" rel="" target="_self">商业计划书范本：创建项目计划的实用框架</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2021-11-26</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-sans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline"> 新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" rel="" target="_self">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</a></div><p class="richtext text-body-sm font-sans font-normal text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/conversion-rate-optimization"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fconversion-rate-optimization&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="招贤纳士" data-component-name="招贤纳士">招贤纳士</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/affiliates" aria-label="联盟" data-component-name="联盟">联盟</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部来源：服务状态" data-component-name="服务状态">服务状态</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="支持"><h2 class="text-base font-bold text-white">支持</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/support/login" aria-label="外部来源：商家支持" data-component-name="商家支持">商家支持</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助中心" data-component-name="帮助中心">帮助中心</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="外部来源：聘请合作伙伴" data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&amp;utm_content=zh-cn&amp;utm_medium=web&amp;utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/120261189-conversion-rate-optimization?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/120261189-conversion-rate-optimization?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/120261189-conversion-rate-optimization?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/120261189-conversion-rate-optimization?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/120261189-conversion-rate-optimization?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/120261189-conversion-rate-optimization?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/conversion-rate?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/conversion-rate-optimization?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/120261189-conversion-rate-optimization?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/120261189-conversion-rate-optimization?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/120261189-conversion-rate-optimization?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/120261189-conversion-rate-optimization?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/120261189-conversion-rate-optimization?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/120261189-conversion-rate-optimization?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/120261189-conversion-rate-optimization?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/120261189-conversion-rate-optimization?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Choose a region &amp; language</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/120261189-conversion-rate-optimization?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/120261189-conversion-rate-optimization?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/120261189-conversion-rate-optimization?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/120261189-conversion-rate-optimization?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/120261189-conversion-rate-optimization?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/120261189-conversion-rate-optimization?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/conversion-rate?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/conversion-rate-optimization?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/120261189-conversion-rate-optimization?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/120261189-conversion-rate-optimization?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/120261189-conversion-rate-optimization?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/120261189-conversion-rate-optimization?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/120261189-conversion-rate-optimization?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/120261189-conversion-rate-optimization?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/120261189-conversion-rate-optimization?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/120261189-conversion-rate-optimization?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/terms" data-component-name="服务条款">服务条款</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/privacy" data-component-name="隐私政策">隐私政策</a></li><li class="font-semi-medium mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/sitemap" data-component-name="站点地图">站点地图</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源：Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源：Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="外部来源：YouTube （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="外部来源：Instagram （在新窗口中打开）"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="外部来源：TikTok （在新窗口中打开）"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源：LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="外部来源：Pinterest （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Dqa6pomn.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-zn-lKmyu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DhVZGTeL.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BxJb3dTW.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-B0hXkt7s.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useRetailMessagesExperiment-Be9DEal_.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-5hfgT9Te.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ContactFormModal-DPhaTQXl.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBrowserUrl-C9dq3Dcy.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-BlVrWuGT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Card-CbzvmzOr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js"/><script>window.__reactRouterContext = {"basename":"/","future":{"unstable_middleware":false,"unstable_optimizeDeps":false,"unstable_splitRouteModules":false,"unstable_viteEnvironmentApi":false},"ssr":true,"isSpaMode":false};window.__reactRouterContext.stream = new ReadableStream({start(controller){window.__reactRouterContext.streamController = controller;}}).pipeThrough(new TextEncoderStream());</script><script type="module" async="">;
import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js";
import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js";
import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js";
  window.__reactRouterManifest = {
  "entry": {
    "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js",
    "imports": [
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
      "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js"
    ],
    "css": []
  },
  "routes": {
    "root": {
      "id": "root",
      "path": "",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": true,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-CbQhHpGx.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Dqa6pomn.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js"
      ],
      "css": []
    },
    "($locale)~~layout": {
      "id": "($locale)~~layout",
      "parentId": "root",
      "path": ":locale?",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-DIofJX3t.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/preload-font-zn-lKmyu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-B4EEIzVC.js"
      ],
      "css": []
    },
    "($locale)/blog/$article": {
      "id": "($locale)/blog/$article",
      "parentId": "($locale)~~layout",
      "path": "blog/:article",
      "hasAction": false,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C_4ny2DR.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-DhVZGTeL.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BxJb3dTW.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AuthorImage-B0hXkt7s.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useRetailMessagesExperiment-Be9DEal_.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-5hfgT9Te.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ContactFormModal-DPhaTQXl.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBrowserUrl-C9dq3Dcy.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useFormAttributionTracking-BlVrWuGT.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Card-CbzvmzOr.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js"
      ],
      "css": []
    },
    "pages/shopify.com/:locale?": {
      "id": "pages/shopify.com/:locale?",
      "parentId": "($locale)~~layout",
      "index": true,
      "hasAction": true,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-D-rNqDTs.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-C7tq8vnU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/EmailForm-CwyBjfKo.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Message-BHPk2jmh.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-BBJ-IOzH.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-D6kW0t5w.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/isSymbol-DY2vhuqF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CU_uaNyt.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CfUcZUmm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Modal-Bw-gVl0i.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-DRPj25cB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Close-BhyNLISR.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/formatCurrency-B_WZlmf-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-lUy6tKf3.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SectionHeader-CzUPXpvs.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/TwoColumn-C5EX_S86.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeroVideo-vuUot4nO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/usePlusSignupUrl-Zc6jXcFz.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Check-BHCI8Jqu.js"
      ],
      "css": []
    },
    "($locale)/blog": {
      "id": "($locale)/blog",
      "parentId": "($locale)~~layout",
      "path": "blog",
      "hasAction": true,
      "hasLoader": true,
      "hasClientAction": false,
      "hasClientLoader": false,
      "hasClientMiddleware": false,
      "hasErrorBoundary": false,
      "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-CGBE7Qel.js",
      "imports": [
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/with-props-NF84nzel.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/jsx-runtime-CYCQ6_EF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/chunk-XJI4KG32-CZeCmJNm.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-Ba9GCldF.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Footer-AIbQ0ZD-.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogSubNav-BqqsSg57.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageData-DRTRNgAQ.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-CV5JEakv.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-zaAsLZGE.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-BV5zFPeG.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-D-f3RV7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-BnNgZD7P.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-Cv6ZQGIP.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BidJOQMa.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-6qNh8tuj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-C_hcrCLu.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-D8xFXLqA.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useCopyWithCitationCb-CEaEjwJ1.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useTranslations-mzlkG0nB.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-BqSghsmj.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-QivoVWtC.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/AutoResponsiveImage-0ZEMZj5h.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-CdgkGfLO.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArrowRight-CPte4wJ5.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-dq7uUXvg.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-BcTQJjZ8.js",
        "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useIntlLocale-DGEXowyU.js"
      ],
      "css": []
    }
  },
  "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-eab468ce.js",
  "version": "eab468ce"
};
  window.__reactRouterRouteModules = {"root":route0,"($locale)~~layout":route1,"($locale)/blog/$article":route2};

import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-DMYFJ3Mm.js");</script></body></html><!--$--><script>window.__reactRouterContext.streamController.enqueue("[{\"_1\":2,\"_5074\":-5,\"_446\":-5},\"loaderData\",{\"_3\":4,\"_1775\":1776,\"_1955\":1956},\"root\",{\"_5\":6,\"_1743\":1744},\"globalTranslations\",{\"_7\":8,\"_1194\":1195,\"_150\":1197},\"zh-CN\",{\"_9\":10},\"global\",{\"_11\":12,\"_13\":14,\"_99\":100,\"_116\":117,\"_128\":129,\"_209\":210,\"_241\":242,\"_255\":256,\"_262\":263,\"_273\":274,\"_326\":327,\"_328\":329,\"_330\":286,\"_51\":331,\"_332\":333,\"_336\":337,\"_310\":311,\"_73\":347,\"_350\":351,\"_378\":379,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":445,\"_454\":455,\"_457\":458,\"_461\":462,\"_29\":1032},\"argoPlaceholder\",\"3\",\"ariaLabels\",{\"_15\":16,\"_17\":18,\"_29\":30,\"_37\":38,\"_47\":48,\"_51\":52,\"_53\":54,\"_60\":61,\"_62\":63,\"_67\":68,\"_69\":70,\"_71\":72,\"_73\":74,\"_75\":76,\"_77\":78,\"_79\":80,\"_89\":90,\"_91\":92},\"close\",\"关闭\",\"carousel\",{\"_19\":20,\"_21\":22,\"_23\":24,\"_25\":26,\"_27\":28},\"name\",\"轮播\",\"slide\",\"幻灯片\",\"xOfY\",\"第 {x} 页，共 {y} 页\",\"play\",\"播放轮播\",\"pause\",\"暂停轮播\",\"footer\",{\"_31\":32,\"_33\":34,\"_35\":36},\"regionsNav\",\"区域导航\",\"regionsClose\",\"关闭区域导航\",\"newWindow\",\"在新窗口中打开外部网站\",\"header\",{\"_39\":40,\"_41\":42,\"_43\":44,\"_45\":46},\"mobileNavMenu\",\"菜单\",\"mainNav\",\"主导航\",\"secondaryNav\",\"相关页面\",\"skipToContent\",\"跳至内容\",\"headerLight\",{\"_49\":50},\"dismissIcon\",\"忽略横幅\",\"learnMore\",\"详细 了解{title}\",\"link\",{\"_55\":56,\"_35\":57,\"_58\":59},\"external\",\"外部来源：\",\" （在新窗口中打开）\",\"label\",\"{{external}}{{title}}{{newWindow}}\",\"logoGroup\",\"logo\",\"modal\",{\"_15\":64,\"_65\":66},\"关闭模态窗口\",\"pip\",\"画中画\",\"next\",\"下一页\",\"previous\",\"上一页\",\"current\",\"当前\",\"pagination\",{\"_69\":70,\"_67\":68},\"shopifyLogo\",\"Shopify logo\",\"shopifyPartnersLogo\",\"Shopify 合作伙伴 logo\",\"testimonial\",{\"_81\":82,\"_83\":84,\"_67\":85,\"_69\":86,\"_25\":87,\"_27\":88},\"controls\",\"浏览客户推荐语\",\"plural\",\"客户推荐语\",\"下一则推荐语\",\"上一则推荐语\",\"播放推荐语\",\"暂停推荐语\",\"videoModal\",\"视频\",\"video\",{\"_25\":93,\"_27\":94,\"_95\":96,\"_97\":98},\"播放视频\",\"暂停视频\",\"mute\",\"将视频静音\",\"unmute\",\"取消视频静音\",\"incentivesPromoBanner\",{\"_101\":102,\"_103\":104},\"gpv_acquisition_incentive_flag\",\"立即加入，在开展销售的前六个月可获得高达 \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003e5,000 美元的现金折扣\u003c/a\u003e。\",\"retail\",{\"_105\":106,\"_107\":108,\"_109\":110,\"_111\":112,\"_113\":114,\"_115\":112},\"spRateTermsLink\",\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003e须遵守适用条款\u003c/a\u003e\",\"subscriptionIncentive\",\"特别优惠：畅享 POS Pro 六个月，每月仅需 {{incentivePrice}}\",\"spRateIncentive\",\"前 {{length}} 月信用卡面对面销售交易可享手续费优惠 {{rate}}%，最高 {{gpvLimit}} 美元。\",\"spRateIncentiveTerms\",\"须遵守适用条款\",\"cardReaderDiscountIncentive\",\"选择套餐即可领取免费读卡器。\",\"cardReaderDiscountIncentiveTerms\",\"cookiesNotice\",{\"_118\":119,\"_120\":121,\"_122\":123,\"_124\":125,\"_126\":127},\"acceptAllButtonText\",\"全部接受\",\"activeConsentContentHtml\",\"我们的 Cookie（和其他类似技术）具有多种用途，包括改善您在我们网站上的体验以及广告和分析。点击“全部接受”以接受这些用途。阅读我们的 \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie 政策\u003c/a\u003e了解更多信息。\",\"buttonText\",\"确定\",\"contentHtml\",\"Shopify 使用 Cookie 提供必要的网站功能并改进您的体验。使用我们的网站即表示您同意我们的\u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003e隐私政策\u003c/a\u003e和 \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie 政策\u003c/a\u003e。\",\"rejectAllButtonText\",\"全部拒绝\",\"countries\",{\"_130\":131,\"_132\":133,\"_134\":135,\"_136\":137,\"_138\":139,\"_140\":141,\"_142\":143,\"_144\":145,\"_146\":147,\"_148\":149,\"_150\":151,\"_152\":153,\"_154\":155,\"_156\":157,\"_158\":159,\"_160\":161,\"_162\":163,\"_164\":165,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":173,\"_174\":175,\"_176\":177,\"_178\":179,\"_180\":181,\"_182\":183,\"_184\":185,\"_186\":187,\"_188\":189,\"_190\":191,\"_192\":193,\"_194\":195,\"_196\":197,\"_198\":199,\"_200\":201,\"_202\":203,\"_204\":151,\"_205\":206,\"_207\":208},\"at\",\"奥地利\",\"au\",\"澳大利亚\",\"be\",\"比利时\",\"br\",\"巴西\",\"ca\",\"加拿大\",\"ch\",\"瑞士\",\"cn\",\"中国\",\"co\",\"哥伦比亚\",\"cz\",\"捷克共和国\",\"dk\",\"丹麦\",\"en\",\"美国\",\"es\",\"西班牙\",\"de\",\"德国\",\"fi\",\"芬兰\",\"fr\",\"法国\",\"gb\",\"英国\",\"hk\",\"中国香港特别行政区\",\"id\",\"印度尼西亚\",\"ie\",\"爱尔兰\",\"in\",\"印度\",\"it\",\"意大利\",\"jp\",\"日本\",\"kr\",\"韩国\",\"my\",\"马来西亚\",\"mx\",\"墨西哥\",\"ng\",\"尼日利亚\",\"nl\",\"荷兰\",\"no\",\"挪威\",\"nz\",\"新西兰\",\"ph\",\"菲律宾\",\"pl\",\"波兰\",\"pt\",\"葡萄牙\",\"se\",\"瑞典\",\"sg\",\"新加坡\",\"th\",\"泰国\",\"tr\",\"土耳其\",\"tw\",\"中国台湾\",\"us\",\"vn\",\"越南\",\"za\",\"南非\",\"languages\",{\"_211\":212,\"_213\":214,\"_154\":215,\"_150\":216,\"_152\":217,\"_156\":218,\"_158\":219,\"_170\":220,\"_221\":222,\"_223\":224,\"_225\":226,\"_182\":227,\"_190\":228,\"_192\":229,\"_230\":229,\"_231\":232,\"_198\":233,\"_200\":234,\"_235\":236,\"_237\":238,\"_239\":240},\"cs\",\"捷克语\",\"da\",\"丹麦语\",\"德语\",\"英语\",\"西班牙语\",\"芬兰语\",\"法语\",\"意大利语\",\"ja\",\"日语\",\"ko\",\"韩语\",\"nb\",\"书面挪威语\",\"荷兰语\",\"波兰语\",\"葡萄牙语\",\"pt-PT\",\"sv\",\"瑞典语\",\"泰国语\",\"土耳其语\",\"vi\",\"越南语\",\"zh-Hans\",\"简体中文\",\"zh-Hant\",\"繁体中文\",\"downloadApp\",{\"_243\":244,\"_245\":246,\"_247\":248,\"_249\":250,\"_251\":252,\"_253\":254},\"androidAlt\",\"到 Google Play 下载 Shopify 应用\",\"androidUrl\",\"https://shopify.com/install/android\",\"iosAlt\",\"到 Apple App Store 下载 Shopify 应用\",\"iosUrl\",\"https://shopify.com/install/mobile\",\"qrCodeAlt\",\"扫描二维码下载\",\"qrTitle\",\"扫描安装\",\"downloadposApp\",{\"_243\":257,\"_245\":258,\"_247\":259,\"_249\":260,\"_251\":252,\"_253\":261},\"到 Google Play 下载 Shopify POS 移动应用\",\"https://play.google.com/store/apps/details?id=com.shopify.pos\",\"到 Apple App Store 下载 Shopify POS 移动应用\",\"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644\",\"扫描或点击下方安装\",\"forms\",{\"_264\":265},\"fields\",{\"_266\":267},\"country\",{\"_58\":268,\"_269\":270,\"_271\":272},\"国家/地区\",\"placeholder\",\"单选\",\"error\",\"请选择国家/地区\",\"globalNav\",{\"_275\":276,\"_277\":278,\"_279\":280,\"_281\":282,\"_283\":284,\"_285\":286,\"_287\":288,\"_289\":290,\"_291\":292,\"_293\":290,\"_294\":295,\"_296\":295,\"_297\":298,\"_299\":300,\"_301\":302,\"_303\":304,\"_305\":302,\"_306\":307,\"_308\":309,\"_322\":323,\"_324\":325},\"applyText\",\"申请抢先体验\",\"applyTextPlain\",\"申请体验\",\"getStarted\",\"开始使用\",\"headerPdfCta\",\"下载文档\",\"headerPdfCtaLink\",\"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf\",\"homeUrl\",\"{{home}}\",\"loginGetStartedText\",\"登录并开始使用\",\"loginText\",\"登录\",\"loginUrl\",\"/login\",\"signinText\",\"signupText\",\"开始免费试用\",\"signupTextStartFree\",\"signupTextFree\",\"免费注册\",\"signupTextPlain\",\"注册\",\"searchText\",\"搜索\",\"searchPlaceholder\",\"输入您正在查找的内容\",\"searchPlaceholderMobile\",\"signUpButtonText\",\"联系我们\",\"sharedBottomBar\",{\"_310\":311,\"_312\":313,\"_314\":315,\"_316\":317,\"_318\":319,\"_320\":321},\"shopify\",\"Shopify\",\"shopifyDesc\",\"面向创业家和中小型企业的平台\",\"plus\",\"Plus\",\"plusDesc\",\"适合持续增长的数字品牌的商务解决方案\",\"enterprise\",\"企业版\",\"enterpriseDesc\",\"面向全球最大型品牌的解决方案\",\"edition\",\"25 年冬 Edition\",\"contactSalesText\",\"咨询销售人员\",\"showLess\",\"收起\",\"showMore\",\"展开\",\"home\",\"详细了解\",\"plans\",{\"_334\":335},\"pricingFaqAnswerWithDiscount\",\"如果您选择 Basic、Grow 或 Advanced 的年度订阅套餐，我们会提供 25% 的折扣。如果您选择 3 年期 Shopify Plus 套餐，我们会提供月度折扣和较低的可变在线平台费。\",\"sell\",{\"_37\":338,\"_339\":340,\"_341\":342,\"_343\":344,\"_345\":346},\"了解您的选项\",\"title\",\"能够帮助您销售 {{vertical}} 的应用\",\"subheading\",\"其他商家在使用的一些热门应用\",\"seeRecommendedApps\",\"查看更多推荐应用\",\"by\",\"作者：{{partner}}\",{\"_348\":349},\"page\",\"页面\",\"signup\",{\"_122\":295,\"_352\":295,\"_353\":307,\"_354\":355,\"_58\":356,\"_269\":357,\"_358\":359,\"_360\":361,\"_362\":363,\"_364\":365,\"_366\":367},\"buttonTextStartFree\",\"plusButtonText\",\"buttonText_fr\",\"推出您的商店\",\"电子邮件地址\",\"输入您的电子邮件地址\",\"disclaimerHtml\",\"免费试用 Shopify {{trialLength}} 天，无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。\",\"disclaimerNoLengthHtml\",\"无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。\",\"testimonialButtonText\",\"免费试用 Shopify {{trialLength}} 天\",\"freeTrialCtaHtml\",\"免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具和服务。\",\"signupPaidTrialPromo\",{\"_368\":369,\"_370\":371,\"_372\":373,\"_374\":375,\"_376\":377},\"default_one\",\"免费试用 {{trialLength}} 天，试用期结束后首月只需 {{paidTrialAmount}}。\",\"default_other\",\"免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。\",\"disclaimer\",\"输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。\",\"disclaimerNoEmail_one\",\"还没有 Shopify 商店？\u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e免费试用，试用期结束后首月只需 {{paidTrialAmount}}/月。\u003c/a\u003e\",\"disclaimerNoEmail_other\",\"还没有 Shopify 商店？\u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003e免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。\u003c/a\u003e\",\"social\",{\"_380\":381,\"_390\":391,\"_395\":396,\"_409\":410,\"_413\":414,\"_417\":418,\"_421\":422,\"_426\":427},\"facebook\",{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},\"text\",\"Facebook\",\"url\",\"https://www.facebook.com/shopify\",\"url_de\",\"https://www.facebook.com/shopifyDE\",\"url_jp\",\"https://www.facebook.com/ShopifyJP\",\"twitter\",{\"_382\":392,\"_384\":393,\"_388\":394},\"Twitter\",\"https://twitter.com/shopify\",\"https://twitter.com/ShopifyJP\",\"youtube\",{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},\"YouTube\",\"https://www.youtube.com/user/shopify\",\"https://www.youtube.com/c/ShopifyDeutsch\",\"url_fr\",\"https://www.youtube.com/c/ShopifyFrançais\",\"url_it\",\"https://www.youtube.com/c/ShopifyItaliano\",\"https://www.youtube.com/c/ShopifyJapan\",\"url_nl\",\"https://www.youtube.com/c/ShopifyNederlands\",\"url_br\",\"https://www.youtube.com/c/ShopifyBrasil\",\"instagram\",{\"_382\":411,\"_384\":412},\"Instagram\",\"https://www.instagram.com/shopify/\",\"tiktok\",{\"_382\":415,\"_384\":416},\"TikTok\",\"https://www.tiktok.com/@shopify\",\"linkedin\",{\"_382\":419,\"_384\":420},\"LinkedIn\",\"https://www.linkedin.com/company/shopify\",\"pinterest\",{\"_382\":423,\"_384\":424,\"_388\":425},\"Pinterest\",\"https://www.pinterest.com/shopify/\",\"https://www.pinterest.com/shopifyjp/\",\"email\",{\"_382\":428,\"_384\":429},\"电子邮件\",\"mailto:\",\"tableOfContents\",\"目录\",\"totalApps\",6000,\"totalThemes\",70,\"supportedLanguages\",50,\"totalGateways\",100,\"totalStores\",1700000,\"uptime\",99.98,\"waitlistForm\",{\"_446\":447,\"_452\":453,\"_269\":357,\"_122\":300},\"errors\",{\"_448\":449,\"_450\":451},\"general\",\"出现错误，请稍后重试\",\"emailFormat\",\"电子邮件格式不正确\",\"successMessage\",\"完成\",\"editionsEyebrow\",{\"_382\":456},\"Shopify Editions | 2025 年冬季版现已推出\",\"sectionErrorBoundary\",{\"_459\":460},\"message\",\"由于技术问题，此内容无法加载\",\"nav\",{\"_463\":464,\"_465\":466,\"_467\":468,\"_469\":470,\"_471\":472,\"_473\":474,\"_475\":476,\"_477\":478,\"_479\":480,\"_481\":482,\"_483\":484,\"_485\":486,\"_487\":488,\"_489\":490,\"_491\":492,\"_493\":494,\"_495\":496,\"_497\":498,\"_499\":500,\"_501\":502,\"_503\":504,\"_505\":506,\"_507\":508,\"_509\":510,\"_511\":512,\"_513\":514,\"_515\":516,\"_517\":518,\"_519\":520,\"_521\":522,\"_523\":524,\"_525\":526,\"_527\":528,\"_529\":530,\"_531\":532,\"_533\":534,\"_535\":536,\"_537\":538,\"_539\":540,\"_541\":542,\"_543\":544,\"_545\":546,\"_547\":548,\"_549\":550,\"_551\":319,\"_552\":321,\"_553\":554,\"_555\":556,\"_557\":558,\"_559\":560,\"_561\":562,\"_563\":564,\"_565\":566,\"_567\":568,\"_569\":570,\"_571\":572,\"_573\":574,\"_575\":576,\"_577\":578,\"_579\":580,\"_581\":582,\"_583\":584,\"_585\":586,\"_587\":588,\"_589\":590,\"_591\":592,\"_593\":594,\"_595\":596,\"_597\":598,\"_599\":323,\"_600\":601,\"_602\":603,\"_604\":605,\"_606\":607,\"_608\":609,\"_610\":611,\"_612\":613,\"_380\":614,\"_615\":616,\"_617\":618,\"_619\":620,\"_621\":622,\"_623\":624,\"_625\":626,\"_627\":628,\"_629\":630,\"_631\":632,\"_633\":634,\"_635\":636,\"_637\":638,\"_639\":640,\"_641\":642,\"_643\":644,\"_645\":646,\"_647\":648,\"_649\":650,\"_651\":652,\"_279\":295,\"_653\":307,\"_654\":655,\"_656\":655,\"_657\":658,\"_659\":660,\"_661\":662,\"_663\":664,\"_665\":666,\"_667\":668,\"_669\":670,\"_671\":672,\"_673\":674,\"_675\":676,\"_677\":678,\"_679\":680,\"_681\":682,\"_683\":684,\"_409\":411,\"_685\":686,\"_687\":688,\"_689\":690,\"_691\":692,\"_693\":694,\"_695\":696,\"_697\":698,\"_699\":500,\"_700\":701,\"_702\":703,\"_704\":705,\"_706\":707,\"_708\":709,\"_710\":711,\"_712\":713,\"_714\":715,\"_716\":717,\"_718\":719,\"_720\":721,\"_722\":723,\"_724\":725,\"_726\":727,\"_728\":729,\"_730\":731,\"_732\":733,\"_734\":735,\"_736\":737,\"_738\":739,\"_740\":741,\"_742\":743,\"_744\":745,\"_746\":747,\"_748\":749,\"_750\":751,\"_752\":753,\"_754\":755,\"_756\":757,\"_758\":759,\"_760\":761,\"_762\":763,\"_764\":765,\"_766\":767,\"_768\":769,\"_770\":771,\"_772\":773,\"_774\":775,\"_776\":769,\"_777\":778,\"_779\":280,\"_780\":781,\"_314\":315,\"_782\":783,\"_784\":785,\"_786\":787,\"_788\":789,\"_790\":791,\"_792\":793,\"_794\":795,\"_796\":797,\"_798\":799,\"_800\":801,\"_802\":803,\"_804\":805,\"_806\":807,\"_808\":809,\"_810\":811,\"_812\":813,\"_814\":815,\"_816\":817,\"_818\":819,\"_820\":821,\"_822\":823,\"_824\":825,\"_103\":826,\"_827\":828,\"_829\":830,\"_831\":832,\"_833\":834,\"_835\":836,\"_837\":838,\"_336\":839,\"_840\":841,\"_842\":843,\"_844\":845,\"_846\":847,\"_848\":849,\"_850\":851,\"_852\":853,\"_854\":851,\"_855\":856,\"_857\":858,\"_859\":860,\"_861\":862,\"_863\":864,\"_865\":866,\"_867\":638,\"_868\":869,\"_870\":743,\"_871\":741,\"_872\":873,\"_874\":875,\"_876\":877,\"_878\":879,\"_880\":881,\"_882\":883,\"_884\":626,\"_885\":319,\"_886\":887,\"_888\":319,\"_889\":317,\"_890\":793,\"_891\":892,\"_893\":894,\"_895\":896,\"_897\":898,\"_350\":300,\"_378\":899,\"_900\":901,\"_902\":903,\"_904\":905,\"_906\":907,\"_908\":909,\"_910\":911,\"_912\":913,\"_914\":915,\"_916\":917,\"_918\":919,\"_920\":921,\"_922\":923,\"_924\":925,\"_926\":927,\"_928\":929,\"_930\":931,\"_932\":933,\"_934\":935,\"_413\":415,\"_936\":937,\"_938\":90,\"_939\":940,\"_941\":942,\"_943\":944,\"_945\":946,\"_947\":948,\"_949\":950,\"_395\":397,\"_951\":952,\"_953\":954,\"_955\":956,\"_957\":958,\"_959\":960,\"_961\":962,\"_963\":964,\"_965\":966,\"_967\":968,\"_969\":970,\"_971\":944,\"_972\":973,\"_974\":975,\"_976\":977,\"_318\":319,\"_978\":979,\"_980\":981,\"_982\":983,\"_9\":984,\"_985\":986,\"_987\":290,\"_988\":989,\"_990\":991,\"_992\":993,\"_994\":995,\"_996\":997,\"_998\":999,\"_1000\":1001,\"_1002\":1003,\"_1004\":1005,\"_1006\":1007,\"_1008\":1009,\"_1010\":841,\"_1011\":648,\"_1012\":476,\"_1013\":1014,\"_1015\":1016,\"_1017\":1018,\"_1019\":1020,\"_1021\":1022,\"_1023\":295,\"_1024\":1025,\"_1026\":1027,\"_1028\":1029,\"_1030\":1031},\"about\",\"关于 Shopify\",\"academy\",\"Shopify Academy\",\"allFeatures\",\"所有功能\",\"allProducts\",\"所有产品\",\"allProductsDescription\",\"探索所有 Shopify 产品和功能\",\"appStore\",\"查找企业应用\",\"appStoreDescription\",\"Shopify App Store\",\"appBannerMessage\",\"随时随地开展销售的得力助手\",\"appButtonText\",\"获取应用\",\"b2b\",\"批发和直销\",\"b2bDescription\",\"B2B（企业对企业）\",\"balance\",\"Balance\",\"banking\",\"银行\",\"billPay\",\"账单支付\",\"blog\",\"博客\",\"blogEnterprise\",\"企业博客\",\"blogMerchants\",\"商家博客\",\"blogRetail\",\"零售博客\",\"borrowing\",\"借贷\",\"branding\",\"品牌营销\",\"brandingDescriptionV2\",\"从零开始打造您的品牌\",\"brandingFlyoutDescription\",\"打造专业的品牌形象，让客户与您的业务建立联系\",\"build\",\"打造\",\"burst\",\"免费的图库照片\",\"businessEncyclopedia\",\"商业百科全书\",\"businessFunding\",\"安全的商业融资\",\"businessFundingDescription\",\"Shopify Capital\",\"businessGrowth\",\"业务增长\",\"businessGrowthDescription\",\"扩大业务规模\",\"businessNameGenerator\",\"公司名字生成器 \",\"businessPlanTemplate\",\"商业计划模板\",\"businessTypes\",\"业务类型\",\"buyButton\",\"Buy Button\",\"buyButtonDescription\",\"将现有网站或博客转变为在线商店\",\"buyButtonSubnav\",\"详细了解 Buy Button\",\"capital\",\"融资\",\"capitalLoansAndCashAdvances\",\"大型零售商融资\",\"capitalSmallBusiness\",\"小型企业融资\",\"cdiscount\",\"Cdiscount\",\"changelog\",\"更改日志\",\"changelogDescription\",\"近期更新的信息来源\",\"checkoutDescription\",\"提供便捷顺畅的结账体验\",\"checkoutDescriptionV2\",\"世界一流的结账服务\",\"checkoutV2\",\"为客户结账\",\"commerceComponents\",\"commerceComponentsDescription\",\"community\",\"社区\",\"communityEvents\",\"社区活动\",\"compareToPlus\",\"与 Plus 比较\",\"compass\",\"业务课程\",\"compassDescription\",\"向久经考验的专家学习取经\",\"calculator\",\"成本计算器\",\"credit\",\"抵扣额\",\"ctaAlt\",\"免费试用\",\"docs\",\"文档\",\"customerInsights\",\"了解您的受众\",\"customerInsightsDescription\",\"获得客户洞察\",\"customization\",\"自定义\",\"domainsAndHosting\",\"拥有您自己的域名\",\"domainsAndHostingDescription\",\"域名和托管\",\"dropshipping\",\"代发货\",\"ecommerce\",\"在线商店\",\"ecommerceDescription\",\"在线商店编辑器\",\"ecommerceSeo\",\"电子商务 SEO\",\"ecommerceSeoDescription\",\"提升您的搜索排名\",\"ecommerceV2\",\"创建您的网站\",\"editionsAll\",\"所有 Editions\",\"editionsAllDescription\",\"过往 Shopify Editions 存档\",\"editionsCurrent\",\"24 年夏 Edition\",\"editionsLast\",\"editionsLastDescription\",\"超过 150 项最新的产品更新\",\"emailMarketing\",\"电子邮件营销\",\"encyclopedia\",\"百科\",\"essentialTools\",\"基本工具\",\"examples\",\"示例\",\"exchange\",\"待售网站\",\"experts\",\"专家\",\"Facebook Shops\",\"facebookAds\",\"Facebook 广告\",\"facebookInstagram\",\"Facebook \u0026 Instagram\",\"faq\",\"常见问题解答\",\"features\",\"功能\",\"financesManagement\",\"管理财务并获取融资\",\"financesManagementDescription\",\"Shopify Finance\",\"flow\",\"电子商务自动化\",\"flowDescription\",\"Shopify Flow\",\"flowV2\",\"自动化运行您的业务\",\"forums\",\"Shopify 社区\",\"founderStories\",\"创始人故事\",\"founderStoriesDescription\",\"向成功的商家学习取经\",\"fraudProtection\",\"欺诈防护\",\"freeBusinessTools\",\"探索免费业务工具\",\"freeBusinessToolsDescription\",\"用于业务运营的工具\",\"freeTools\",\"免费工具\",\"fulfillment\",\"发货\",\"fulfillmentDescription\",\"Shopify Fulfillment Network\",\"fulfillmentV2\",\"将发货和退货外包出去\",\"getInTouch\",\"google\",\"Google\",\"googleSmart\",\"googleYoutube\",\"Google \u0026 YouTube\",\"guides\",\"指南\",\"hardware\",\"硬件\",\"hardwareStore\",\"硬件商店\",\"helpAndSupport\",\"帮助和支持\",\"helpAndSupportDescription\",\"获取全天候支持\",\"helpCenter\",\"帮助中心\",\"howToGuides\",\"操作指南\",\"howToGuidesDescription\",\"阅读深入的业务指南\",\"impressumGenerator\",\"版本说明生成器\",\"inbox\",\"业务聊天\",\"inboxDescription\",\"将访客转化为客户\",\"inboxDescriptionV2\",\"Shopify Inbox\",\"inboxV2\",\"与客户聊天\",\"installments\",\"分期付款\",\"internationalSales\",\"国际销售\",\"internationalSalesDescription\",\"面向全球销售\",\"inventoryOrderManagement\",\"管理您的库存和订单\",\"inventoryOrderManagementDescription\",\"库存和订单管理\",\"joinNow\",\"立即加入\",\"learn\",\"学习\",\"lending\",\"linkInBioTool\",\"“个人简介链接”工具\",\"logoMaker\",\"logo 制作器\",\"manage\",\"管理\",\"manageEverything\",\"管理一切事宜\",\"manageYourBusiness\",\"管理您的业务\",\"manageYourBusinessDescription\",\"跟踪销售、订单和分析\",\"market\",\"市场\",\"marketDescription\",\"推广业务\",\"marketDescriptionV2\",\"触达和留住客户\",\"marketing\",\"营销\",\"marketingAutomation\",\"营销自动化\",\"marketingDescription\",\"制定营销计划\",\"marketingTools\",\"营销工具\",\"marketingToolsDescription\",\"广告、电子邮件宣传活动等等\",\"marketplaces\",\"在线市场\",\"markets\",\"跨境电商\",\"marketsDescription\",\"使用跨境销售工具，打入新市场，触达更多客户\",\"measureYourPerformance\",\"衡量效果\",\"measureYourPerformanceDescription\",\"分析和报告\",\"midMarket\",\"中型市场\",\"migrateToShopify\",\"迁移到 Shopify\",\"migrateToShopifyDescription\",\"与其他平台比较\",\"mobileApp\",\"移动应用\",\"mobileAppDescription\",\"实时响应\",\"moneyManagement\",\"更快收款\",\"moneyManagementDescription\",\"Shopify Balance\",\"more\",\"更多\",\"newsroom\",\"新闻中心\",\"newsroomDescription\",\"所有公司新闻和新闻发布\",\"onlineFlyoutDescription\",\"寻找域名、浏览图库并扩大自己的品牌影响力\",\"onlinePresence\",\"在线形象\",\"onlineStoreDescription\",\"使用电商网站进行在线销售\",\"omnichannel\",\"全渠道销售\",\"orderManagementAndFulfillment\",\"订单管理与配送\",\"overview\",\"概览\",\"partners\",\"合作伙伴\",\"payments\",\"付款处理\",\"paymentsDescription\",\"设置付款表单\",\"paymentsOverview\",\"paymentsV2\",\"接受在线付款\",\"pillarDropdownCta\",\"ping\",\"Shopify Ping\",\"plusPricing\",\"Plus 定价\",\"podcasts\",\"播客\",\"pointOfSaleDescription\",\"POS（销售终端）\",\"pointOfSaleV2\",\"线下销售\",\"popularTopics\",\"热门主题\",\"pos\",\"Shopify POS\",\"posPricing\",\"POS 定价\",\"posSystemSmallBusiness\",\"小型企业 POS\",\"posMultiStore\",\"多商店 POS\",\"posInventorySystem\",\"POS 库存系统\",\"posAndroid\",\"Android POS\",\"posIpad\",\"iPad POS\",\"posApp\",\"POS 应用\",\"posSoftware\",\"POS 软件\",\"pricingOverview\",\"定价概述\",\"productSourcing\",\"产品采购\",\"productSourcingDescription\",\"寻找适合销售的产品\",\"productsToSell\",\"待售产品\",\"qrCodeGenerator\",\"二维码生成器\",\"rakuten\",\"Rakuten\",\"research\",\"研究\",\"resources\",\"资源\",\"零售 POS\",\"retailDescription\",\"在零售店、快闪店及其他场所卖货\",\"salesChannels\",\"销售渠道\",\"salesChannelsDescription\",\"触达数百万购物者并提升销售额\",\"salesChannelsDescriptionV2\",\"社交和市场渠道\",\"salesChannelsV2\",\"跨渠道销售\",\"segmentation\",\"客户群\",\"销售\",\"sellEverywhere\",\"开展全渠道销售\",\"sellOnline\",\"在线销售\",\"sellOnlineDescription\",\"拓展在线业务\",\"sellYourProducts\",\"销售您的产品\",\"sellYourProductsDescription\",\"线上或线下销售\",\"shippingDescription\",\"发货更快\",\"shippingDescriptionV2\",\"Shopify Shipping\",\"shippingV2\",\"inventoryDescription\",\"库存管理\",\"shop\",\"Shop\",\"shopPay\",\"Shop Pay\",\"shopifyBlog\",\"Shopify 博客\",\"shopifyBlogDescription\",\"商业策略建议\",\"shopifyCaseStudies\",\"案例分析\",\"shopifyCaseStudiesDescription\",\"shopifyComparison\",\"Shopify 比较\",\"shopifyComparisonDescription\",\"shopifyMigration\",\"shopifyMigrationDescription\",\"迁移检查清单、指南和工具\",\"shopifyDevelopers\",\"Shopify 开发人员\",\"shopifyDevelopersDescription\",\"借助 Shopify 强大的 API 进行开发\",\"shopifyEditionsDescription\",\"全新的创新 Shopify 产品\",\"shopifyEmail\",\"培养客户\",\"shopifyEmailDescription\",\"Shopify Email\",\"shopifyFinance\",\"shopifyGold\",\"shopifyOnlineStore\",\"Shopify 在线商店\",\"shopifyPlus\",\"shopifyPlusDescription\",\"shopifyPointOfSale\",\"shopifySite\",\"shopify.com\",\"shopifyVsBigCommerce\",\"Shopify 与 BigCommerce 对比\",\"shopifyVsSalesforce\",\"Shopify 与 Salesforce 对比\",\"shopifyVsSquare\",\"Shopify 与 Square 对比\",\"社交媒体\",\"socialDescription\",\"社交媒体集成\",\"socialMediaStrategy\",\"社交媒体策略\",\"socialMediaStrategyDescription\",\"在社交中达成交易\",\"socialV2\",\"通过社交媒体进行营销\",\"solutions\",\"解决方案\",\"staffManagement\",\"员工管理\",\"start\",\"开店\",\"startYourBusiness\",\"创业开店\",\"startYourBusinessDescription\",\"打造您的品牌\",\"stockPhotography\",\"图库照片\",\"storeSetup\",\"商店设置\",\"storeSetupDescription\",\"使用 Shopify 强大的功能开始卖货\",\"storeThemes\",\"商店模板\",\"storeThemesDescription\",\"自定义您的商店\",\"successStories\",\"成功故事\",\"tax\",\"税款\",\"termLoans\",\"定期贷款\",\"themeStore\",\"模板商店\",\"upgradeToPlus\",\"升级到 Plus\",\"videos\",\"walmart\",\"Walmart Marketplace\",\"waysToSell\",\"销售方式\",\"webAddress\",\"域名\",\"whatIsShopify\",\"什么是 Shopify？\",\"whatIsShopifyDescription\",\"我们的商务平台是如何运作的\",\"whatsNew\",\"最新动态\",\"____newNavKeysBelowDoNotReorder____\",\"\",\"advertisingCampaigns\",\"广告和宣传活动\",\"ai\",\"人工智能\",\"analytics\",\"分析\",\"b2b2\",\"B2B\",\"back\",\"返回\",\"buildYourWebsite\",\"构建您的网站\",\"checkout\",\"结账\",\"customizeExtendShopify\",\"自定义和扩展 Shopify\",\"discounts\",\"折扣\",\"domains\",\"draftOrdersFunctions\",\"草稿订单可与 Functions 搭配使用\",\"editions\",\"Editions\",\"emailCustomerChat\",\"电子邮件和客户聊天\",\"extendCustomerAccounts\",\"使用应用扩展客户账户\",\"financesFunding\",\"财务与融资\",\"getPaid\",\"便捷收款\",\"全球\",\"latestUpdates\",\"最新更新\",\"login\",\"marketingAnalytics\",\"营销与分析\",\"nonStopInnovation\",\"持续不断的创新\",\"nonStopInnovationDesc\",\"每六个月，Shopify 都会推出上百个功能和升级。\",\"online\",\"在线\",\"ordersInventory\",\"订单与库存\",\"payments2\",\"支付\",\"pointOfSale\",\"POS\",\"posBundles\",\"Shopify POS 可与套装搭配使用\",\"pricing\",\"定价\",\"products\",\"产品\",\"runYourBusiness\",\"运营您的业务\",\"sellAnywhere\",\"shipping\",\"shopifyAppStore\",\"shopifyAppStoreDesc\",\"最大的商务生态系统\",\"shopifyDev\",\"Shopify.dev\",\"shopifyDevDesc\",\"开发人员文档、CLI 以及更多\",\"shopifyEditions\",\"Shopify Editions\",\"socialMarketplaces\",\"社交媒体与市场\",\"startFreeTrial\",\"taxes\",\"税费\",\"themes\",\"模板\",\"websiteBuilder\",\"建站工具\",\"workflowAutomation\",\"工作流自动化\",{\"_463\":1033,\"_1034\":464,\"_1035\":1036,\"_1037\":1038,\"_1039\":1040,\"_1041\":1042,\"_1043\":1044,\"_1045\":1046,\"_1047\":1048,\"_1049\":1050,\"_1051\":1052,\"_1053\":1054,\"_521\":522,\"_509\":510,\"_527\":528,\"_533\":534,\"_551\":1055,\"_1056\":1057,\"_1058\":1059,\"_1060\":307,\"_1061\":1062,\"_1063\":1064,\"_1065\":268,\"_1066\":1067,\"_1068\":1069,\"_1070\":1071,\"_1072\":1073,\"_1074\":1075,\"_1076\":944,\"_971\":944,\"_581\":1077,\"_583\":584,\"_1078\":1079,\"_1080\":1081,\"_1082\":1083,\"_426\":428,\"_608\":609,\"_612\":1084,\"_1085\":1029,\"_621\":622,\"_633\":634,\"_647\":648,\"_1086\":1087,\"_1088\":1089,\"_661\":662,\"_1090\":1091,\"_1092\":1093,\"_1094\":1095,\"_1096\":1097,\"_1098\":1099,\"_1100\":1101,\"_1102\":1103,\"_1104\":1105,\"_1106\":1107,\"_1108\":1109,\"_1110\":1111,\"_772\":999,\"_1112\":1113,\"_1114\":1115,\"_1000\":1001,\"_1116\":622,\"_808\":809,\"_1117\":1118,\"_1119\":1120,\"_1121\":1122,\"_1006\":1007,\"_822\":823,\"_824\":1123,\"_1124\":1001,\"_842\":843,\"_1125\":1126,\"_1127\":1128,\"_1129\":650,\"_1011\":1130,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1133,\"_1134\":1084,\"_1135\":1136,\"_885\":319,\"_1137\":1138,\"_888\":1139,\"_1140\":1141,\"_378\":1142,\"_1143\":1144,\"_908\":909,\"_1145\":1027,\"_924\":925,\"_1146\":1147,\"_1148\":1149,\"_1150\":1151,\"_1026\":1027,\"_1152\":646,\"_1153\":1154,\"_1155\":1156,\"_91\":90,\"_1157\":1158,\"_1159\":952,\"_1160\":1161,\"_473\":1162,\"_491\":492,\"_1163\":1164,\"_541\":542,\"_1165\":1166,\"_1167\":1168,\"_1169\":1170,\"_1171\":1172,\"_1173\":1174,\"_1175\":1176,\"_645\":646,\"_659\":660,\"_669\":670,\"_1177\":1093,\"_1178\":1179,\"_1180\":1181,\"_754\":755,\"_770\":771,\"_1182\":1183,\"_1184\":825,\"_1185\":1186,\"_1019\":1020,\"_1187\":1188,\"_1189\":1123,\"_1190\":1191,\"_1192\":1193,\"_934\":935,\"_945\":946},\"关于我们\",\"aboutShopify\",\"accessibility\",\"辅助功能\",\"affiliateProgram\",\"联盟计划\",\"apiDocs\",\"API 文档\",\"appDemo\",\"应用演示\",\"appDeveloperProgram\",\"应用开发者\",\"ar\",\"Shopify AR\",\"blogTopics\",\"博客主题\",\"brand\",\"品牌\",\"buildBlack\",\"打造非裔品牌\",\"buildNative\",\"打造本土品牌\",\"Commerce Components\",\"company\",\"公司\",\"companyInfo\",\"公司简介\",\"contact\",\"contactShopify\",\"联系 Shopify\",\"countrySelect\",\"更改您所在的国家或地区。\",\"countrySelectHeading\",\"regionLanguageSelectLong\",\"选择地区和语言\",\"regionLanguageSelectShort\",\"选择地区\",\"devDegree\",\"Dev Degree 计划\",\"developers\",\"开发人员\",\"documentation\",\"Shopify 帮助中心\",\"domainNames\",\"代发货业务\",\"ecommerceHosting\",\"电子商务托管\",\"ecommerceSoftware\",\"电商软件\",\"economicGrowth\",\"经济增长\",\"Shopify 合作伙伴\",\"featureTour\",\"gaming\",\"游戏\",\"globalImpact\",\"全球影响力\",\"heading\",\"更多资源\",\"hireAnExpert\",\"聘请合作伙伴\",\"leadership\",\"领导团队\",\"linkpop\",\"Linkpop\",\"logoGenerator\",\"Logo 制作器\",\"managePrivacy\",\"管理隐私\",\"merchantSupport\",\"商家支持\",\"mobileCommerce\",\"移动商务\",\"onlineStore\",\"电商网站\",\"onlineStoreBuilder\",\"在线商店建站工具\",\"partnerProgram\",\"合作伙伴计划\",\"phoneNumber\",\"1-888-329-0139\",\"platform\",\"平台\",\"posFeatures\",\"pressAndMedia\",\"新闻媒体\",\"pressReleases\",\"新闻发布\",\"privacyChoices\",\"隐私选择\",\"支持\",\"sellInStore\",\"sellOnlineTour\",\"在线零售\",\"setUp\",\"设置\",\"sfn\",\"运费\",\"shopifyAcademy\",\"shopifyEvents\",\"Shopify 活动\",\"shopifyExperts\",\"shopifyForEnterprise\",\"Shopify 企业版\",\"shopifyLite\",\"Shopify Lite\",\"Shopify Plus\",\"shoppingCart\",\"购物车\",\"社交平台\",\"socialImpact\",\"社会影响力\",\"storeDesign\",\"support\",\"全天候支持\",\"supportLimited\",\"客户支持\",\"themeSupport\",\"模板支持\",\"tools\",\"topics\",\"主题\",\"trustSealsAccessibilityText\",\"放心使用 Shopify。我们的平台已通过以下机构的评估和认证：\",\"videoTutorials\",\"视频教程\",\"____newFooterKeysBelowDoNotReorder____\",\"affiliates\",\"联盟\",\"应用商店\",\"careers\",\"招贤纳士\",\"communityForum\",\"社区论坛\",\"compareShopify\",\"比较 Shopify\",\"cookieSettings\",\"Cookie 设置\",\"courses\",\"课程\",\"developerDocs\",\"开发人员文档\",\"ecosystem\",\"生态系统\",\"hireAPartner\",\"investors\",\"投资者\",\"legal\",\"法律\",\"privacyPolicy\",\"隐私政策\",\"resources2\",\"serviceStatus\",\"服务状态\",\"sitemap\",\"站点地图\",\"support2\",\"sustainability\",\"可持续发展\",\"termsOfService\",\"服务条款\",\"zh\",{\"_9\":1196},{},{\"_9\":1198},{\"_11\":12,\"_13\":1199,\"_99\":1243,\"_116\":1251,\"_128\":1257,\"_209\":1297,\"_241\":1319,\"_255\":1324,\"_262\":1328,\"_273\":1334,\"_326\":1356,\"_328\":1357,\"_330\":286,\"_51\":1358,\"_332\":1359,\"_336\":1361,\"_310\":311,\"_73\":1367,\"_350\":1369,\"_378\":1383,\"_430\":1393,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":1394,\"_454\":1400,\"_457\":1402,\"_461\":1404,\"_29\":1660},{\"_15\":1200,\"_17\":1201,\"_29\":1205,\"_37\":1209,\"_47\":1214,\"_51\":1216,\"_53\":1217,\"_60\":1220,\"_62\":1221,\"_67\":1224,\"_69\":1225,\"_71\":1226,\"_73\":1227,\"_75\":76,\"_77\":1230,\"_79\":1231,\"_89\":91,\"_91\":1238},\"Close\",{\"_19\":17,\"_21\":21,\"_23\":1202,\"_25\":1203,\"_27\":1204},\"{x} of {y}\",\"Play carousel\",\"Pause carousel\",{\"_31\":1206,\"_33\":1207,\"_35\":1208},\"Region Navigation\",\"Close Region Navigation\",\"Opens an external site in a new window\",{\"_39\":1210,\"_41\":1211,\"_43\":1212,\"_45\":1213},\"Menu\",\"Main\",\"Related pages\",\"Skip to Content\",{\"_49\":1215},\"Dismiss banner\",\"Learn more about {title}\",{\"_55\":1218,\"_35\":1219,\"_58\":59},\"External source: \",\" (Opens in a new window)\",\"Logos\",{\"_15\":1222,\"_65\":1223},\"Close modal\",\"Picture in picture\",\"Next\",\"Previous\",\"Current\",{\"_69\":1228,\"_67\":1229},\"Previous page\",\"Next page\",\"Shopify partners logo\",{\"_81\":1232,\"_83\":1233,\"_67\":1234,\"_69\":1235,\"_25\":1236,\"_27\":1237},\"Navigate testimonials\",\"Testimonials\",\"Next Testimonial\",\"Previous Testimonial\",\"Play Testimonial\",\"Pause Testimonial\",{\"_25\":1239,\"_27\":1240,\"_95\":1241,\"_97\":1242},\"Play video\",\"Pause video\",\"Mute video\",\"Unmute video\",{\"_101\":1244,\"_103\":1245},\"Join today and get up to \u003ca id=\\\"showTermsLink\\\" target=\\\"_blank\\\" data-component-name=\\\"sales-bonus-terms\\\" href=\\\"{{incentiveTerms}}\\\"/ style=\\\"color: inherit; font-weight: normal\\\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales\",{\"_105\":1246,\"_107\":1247,\"_109\":1248,\"_111\":1249,\"_113\":1250,\"_115\":1249},\"\u0026nbsp\u003ca id=\\\"spIncentivesTermsLink\\\" target=\\\"_blank\\\" class=\\\"!font-normal\\\" target=\\\"_blank\\\" data-component-name=\\\"sp-incentive-terms\\\" href=\\\"{{incentiveTerms}}\\\"/\u003eTerms apply\u003c/a\u003e\",\"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month\",\"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.\",\"Terms apply\",\"Get a free card reader when you pick a plan.\",{\"_118\":1252,\"_120\":1253,\"_122\":1254,\"_124\":1255,\"_126\":1256},\"Accept all\",\"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \\\"Accept all\\\" to accept these uses. Read more in our \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie Policy\u003c/a\u003e.\",\"OK\",\"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\\\"{{legalPrivacyPath}}\\\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie Policy\u003c/a\u003e.\",\"Reject all\",{\"_130\":1258,\"_132\":1259,\"_134\":1260,\"_136\":1261,\"_138\":1262,\"_140\":1263,\"_142\":1264,\"_144\":1265,\"_146\":1266,\"_148\":1267,\"_150\":1268,\"_152\":1269,\"_154\":1270,\"_156\":1271,\"_158\":1272,\"_160\":1273,\"_162\":1274,\"_164\":1275,\"_166\":1276,\"_168\":1277,\"_170\":1278,\"_172\":1279,\"_174\":1280,\"_176\":1281,\"_178\":1282,\"_180\":1283,\"_182\":1284,\"_184\":1285,\"_186\":1286,\"_188\":1287,\"_190\":1288,\"_192\":1289,\"_194\":1290,\"_196\":1291,\"_198\":1292,\"_200\":1293,\"_202\":1294,\"_204\":1268,\"_205\":1295,\"_207\":1296},\"Austria\",\"Australia\",\"Belgium\",\"Brazil\",\"Canada\",\"Switzerland\",\"China\",\"Colombia\",\"Czech Republic\",\"Denmark\",\"USA\",\"Spain\",\"Germany\",\"Finland\",\"France\",\"UK\",\"Hong Kong SAR\",\"Indonesia\",\"Ireland\",\"India\",\"Italy\",\"Japan\",\"Korea\",\"Malaysia\",\"Mexico\",\"Nigeria\",\"Netherlands\",\"Norway\",\"New Zealand\",\"Philippines\",\"Poland\",\"Portugal\",\"Sweden\",\"Singapore\",\"Thailand\",\"Türkiye\",\"Taiwan\",\"Vietnam\",\"South Africa\",{\"_211\":1298,\"_213\":1299,\"_154\":1300,\"_150\":1301,\"_152\":1302,\"_156\":1303,\"_158\":1304,\"_170\":1305,\"_221\":1306,\"_223\":1307,\"_225\":1308,\"_182\":1309,\"_190\":1310,\"_192\":1311,\"_230\":1312,\"_231\":1313,\"_198\":1314,\"_200\":1315,\"_235\":1316,\"_237\":1317,\"_239\":1318},\"Czech\",\"Danish\",\"German\",\"English\",\"Spanish\",\"Finnish\",\"French\",\"Italian\",\"Japanese\",\"Korean\",\"Norwegian Bokmål\",\"Dutch\",\"Polish\",\"Portuguese\",\"Portuguese Portugal\",\"Swedish\",\"Thai\",\"Turkish\",\"Vietnamese\",\"Chinese Simplified\",\"Chinese Traditional\",{\"_243\":1320,\"_245\":246,\"_247\":1321,\"_249\":250,\"_251\":1322,\"_253\":1323},\"Get the Shopify app on Google Play\",\"Download the Shopify app on the Apple App Store\",\"QR code to download from\",\"Scan to install\",{\"_243\":1325,\"_245\":258,\"_247\":1326,\"_249\":260,\"_251\":1322,\"_253\":1327},\"Get the Shopify POS Mobile app on Google Play\",\"Download the Shopify POS Mobile app on the Apple App Store\",\"Scan or click below to install\",{\"_264\":1329},{\"_266\":1330},{\"_58\":1331,\"_269\":1332,\"_271\":1333},\"Country\",\"Select one\",\"Please select a country\",{\"_275\":1335,\"_277\":1336,\"_279\":1337,\"_281\":1338,\"_283\":284,\"_285\":286,\"_287\":1339,\"_289\":1340,\"_291\":292,\"_293\":1341,\"_294\":1342,\"_296\":1343,\"_297\":1344,\"_299\":1345,\"_301\":1346,\"_303\":1347,\"_305\":1346,\"_306\":1348,\"_308\":1349,\"_322\":1354,\"_324\":1355},\"Apply for early access\",\"Apply for access\",\"Get started\",\"Download document\",\"Log in to get started\",\"Log in\",\"Sign in\",\"Start free trial\",\"Start for free\",\"Sign up free\",\"Sign up\",\"Search\",\"Type something you're looking for\",\"Get in touch\",{\"_310\":311,\"_312\":1350,\"_314\":315,\"_316\":1351,\"_318\":1352,\"_320\":1353},\"Platform for entrepreneurs \u0026 SMBs\",\"A commerce solution for growing digital brands\",\"Enterprise\",\"Solutions for the world’s largest brands\",\"Winter ’25 Edition\",\"Talk to sales\",\"Show less\",\"Show more\",\"Learn more\",{\"_334\":1360},\"We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.\",{\"_37\":1362,\"_339\":1363,\"_341\":1364,\"_343\":1365,\"_345\":1366},\"Explore your options\",\"Apps that help you sell {{vertical}}\",\"Some popular apps other merchants use\",\"See more recommended apps\",\"By {{partner}}\",{\"_348\":1368},\"Page\",{\"_122\":1342,\"_352\":1343,\"_353\":1348,\"_354\":1370,\"_58\":1371,\"_269\":1372,\"_358\":1373,\"_360\":1374,\"_362\":1375,\"_364\":1376,\"_366\":1377},\"Launch your store\",\"Email address\",\"Enter your email address\",\"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"Try Shopify free for {{trialLength}} days\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.\",{\"_368\":1378,\"_370\":1379,\"_372\":1380,\"_374\":1381,\"_376\":1382},\"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.\",\"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\",\"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"Don’t have a Shopify store? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e\",\"Don’t have a Shopify store? \u003ca href=\\\"{{deeplinkFreeTrial}}\\\" data-component-name=\\\"{{deeplinkFreeTrialName}}\\\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e\",{\"_380\":1384,\"_390\":1385,\"_395\":1386,\"_409\":1387,\"_413\":1388,\"_417\":1389,\"_421\":1390,\"_426\":1391},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":1392,\"_384\":429},\"Email\",\"Table of Contents\",{\"_446\":1395,\"_452\":1398,\"_269\":1372,\"_122\":1399},{\"_448\":1396,\"_450\":1397},\"Something went wrong, try again later\",\"Email is formatted incorrectly\",\"Done\",\"Signup\",{\"_382\":1401},\"Shopify Editions | Winter ’25 is live\",{\"_459\":1403},\"This content is not loading due to a technical problem\",{\"_463\":1405,\"_465\":466,\"_467\":1406,\"_469\":1407,\"_471\":1408,\"_473\":1409,\"_475\":1410,\"_477\":1411,\"_479\":1412,\"_481\":1413,\"_483\":1414,\"_485\":486,\"_487\":1415,\"_489\":1416,\"_491\":1417,\"_493\":1418,\"_495\":1419,\"_497\":1420,\"_499\":1421,\"_501\":1422,\"_503\":1423,\"_505\":1424,\"_507\":1425,\"_509\":1426,\"_511\":1427,\"_513\":1428,\"_515\":516,\"_517\":1429,\"_519\":1430,\"_521\":1431,\"_523\":1432,\"_525\":1433,\"_527\":528,\"_529\":1434,\"_531\":1435,\"_533\":1436,\"_535\":1437,\"_537\":1438,\"_539\":540,\"_541\":1439,\"_543\":1440,\"_545\":1441,\"_547\":1442,\"_549\":1443,\"_551\":1352,\"_552\":1444,\"_553\":1445,\"_555\":1446,\"_557\":1447,\"_559\":1448,\"_561\":1449,\"_563\":1450,\"_565\":1451,\"_567\":1452,\"_569\":1453,\"_571\":1454,\"_573\":1455,\"_575\":1456,\"_577\":1457,\"_579\":1458,\"_581\":1459,\"_583\":1460,\"_585\":1461,\"_587\":1462,\"_589\":1463,\"_591\":1464,\"_593\":1465,\"_595\":1466,\"_597\":1467,\"_599\":1354,\"_600\":1468,\"_602\":1469,\"_604\":1470,\"_606\":1471,\"_608\":1472,\"_610\":1473,\"_612\":1474,\"_380\":614,\"_615\":1475,\"_617\":618,\"_619\":1476,\"_621\":1477,\"_623\":1478,\"_625\":626,\"_627\":1479,\"_629\":630,\"_631\":1480,\"_633\":1481,\"_635\":1482,\"_637\":1483,\"_639\":1484,\"_641\":1485,\"_643\":1486,\"_645\":1487,\"_647\":1488,\"_649\":650,\"_651\":1489,\"_279\":1342,\"_653\":1348,\"_654\":655,\"_656\":655,\"_657\":1490,\"_659\":1491,\"_661\":1492,\"_663\":1493,\"_665\":1494,\"_667\":1495,\"_669\":1496,\"_671\":1497,\"_673\":1498,\"_675\":1499,\"_677\":1500,\"_679\":1501,\"_681\":682,\"_683\":1502,\"_409\":411,\"_685\":1503,\"_687\":1504,\"_689\":1505,\"_691\":1506,\"_693\":1507,\"_695\":1508,\"_697\":1509,\"_699\":1510,\"_700\":1511,\"_702\":1512,\"_704\":1513,\"_706\":1514,\"_708\":1515,\"_710\":1516,\"_712\":1517,\"_714\":1518,\"_716\":1519,\"_718\":1520,\"_720\":1521,\"_722\":1522,\"_724\":1523,\"_726\":1524,\"_728\":1525,\"_730\":1526,\"_732\":1527,\"_734\":1528,\"_736\":1529,\"_738\":1530,\"_740\":1531,\"_742\":1532,\"_744\":1533,\"_746\":1534,\"_748\":1535,\"_750\":751,\"_752\":1536,\"_754\":1537,\"_756\":1538,\"_758\":1539,\"_760\":1540,\"_762\":1541,\"_764\":1542,\"_766\":1543,\"_768\":1544,\"_770\":1545,\"_772\":1546,\"_774\":1547,\"_776\":1544,\"_777\":1548,\"_779\":1337,\"_780\":781,\"_314\":315,\"_782\":1549,\"_784\":1550,\"_786\":1551,\"_788\":1552,\"_790\":1553,\"_792\":793,\"_794\":1554,\"_796\":1555,\"_798\":1556,\"_800\":1557,\"_802\":803,\"_804\":805,\"_806\":1558,\"_808\":1559,\"_810\":1560,\"_812\":1561,\"_814\":1562,\"_816\":1563,\"_818\":1564,\"_820\":821,\"_822\":1565,\"_824\":1566,\"_103\":1567,\"_827\":1568,\"_829\":1569,\"_831\":1570,\"_833\":1571,\"_835\":1572,\"_837\":1573,\"_336\":1574,\"_840\":1575,\"_842\":1576,\"_844\":1577,\"_846\":1578,\"_848\":1579,\"_850\":1580,\"_852\":853,\"_854\":1581,\"_855\":1582,\"_857\":858,\"_859\":860,\"_861\":1583,\"_863\":1584,\"_865\":1585,\"_867\":1483,\"_868\":1586,\"_870\":1587,\"_871\":1531,\"_872\":1588,\"_874\":1589,\"_876\":1590,\"_878\":1591,\"_880\":1592,\"_882\":883,\"_884\":626,\"_885\":1352,\"_886\":1593,\"_888\":1352,\"_889\":1351,\"_890\":1594,\"_891\":892,\"_893\":1595,\"_895\":1596,\"_897\":1597,\"_350\":1345,\"_378\":1598,\"_900\":1599,\"_902\":1600,\"_904\":1601,\"_906\":1602,\"_908\":1603,\"_910\":1604,\"_912\":1605,\"_914\":1606,\"_916\":1607,\"_918\":1608,\"_920\":1609,\"_922\":1610,\"_924\":1611,\"_926\":1612,\"_928\":1613,\"_930\":1614,\"_932\":1615,\"_934\":1616,\"_413\":415,\"_936\":1617,\"_938\":1618,\"_939\":940,\"_941\":1619,\"_943\":1620,\"_945\":1621,\"_947\":1622,\"_949\":1623,\"_395\":397,\"_951\":952,\"_953\":1624,\"_955\":1625,\"_957\":1626,\"_959\":960,\"_961\":1627,\"_963\":1628,\"_965\":1629,\"_967\":1630,\"_969\":1631,\"_971\":1632,\"_972\":1633,\"_974\":975,\"_976\":1634,\"_318\":1352,\"_978\":1635,\"_980\":1636,\"_982\":1637,\"_9\":1638,\"_985\":1639,\"_987\":1340,\"_988\":1640,\"_990\":1641,\"_992\":1642,\"_994\":1643,\"_996\":1644,\"_998\":1645,\"_1000\":1646,\"_1002\":1647,\"_1004\":1648,\"_1006\":1649,\"_1008\":1650,\"_1010\":1651,\"_1011\":1652,\"_1012\":476,\"_1013\":1653,\"_1015\":1016,\"_1017\":1654,\"_1019\":1020,\"_1021\":1655,\"_1023\":1342,\"_1024\":1656,\"_1026\":1657,\"_1028\":1658,\"_1030\":1659},\"About Shopify\",\"All features\",\"All Products\",\"Explore all Shopify products \u0026 features\",\"Find business apps\",\"Shopify app store\",\"Your store in your pocket\",\"Get the app\",\"Sell wholesale \u0026 direct\",\"Business-to-business (B2B)\",\"Banking\",\"Bill Pay\",\"Blog\",\"Enterprise Blog\",\"Merchant Blog\",\"Retail Blog\",\"Borrowing\",\"Branding\",\"Build your brand from scratch\",\"Look professional and help customers connect with your business\",\"Build\",\"Free stock photos\",\"Business encyclopedia\",\"Secure business funding\",\"Business growth\",\"Scale your business\",\"Business name generator \",\"Business plan template\",\"Business Types\",\"Transform an existing website or blog into an online store\",\"Explore Buy Button\",\"Capital\",\"Large retailer funding\",\"Small business funding\",\"Changelog\",\"Your source for recent updates\",\"Provide fast, smooth checkout experiences\",\"World-class checkout\",\"Check out customers\",\"Solutions for the world's largest brands\",\"Community\",\"Community Events\",\"Compare to Plus\",\"Business courses\",\"Learn from proven experts\",\"Cost calculator\",\"Credit\",\"Free Trial\",\"Docs\",\"Know your audience\",\"Gain customer insights\",\"Customization\",\"Own your site domain\",\"Domains \u0026 hosting\",\"Dropshipping\",\"Online store\",\"Online store editor\",\"Ecommerce SEO\",\"Improve your search ranking\",\"Create your website\",\"All Editions\",\"Archive of past Shopify Editions\",\"Summer ’24 Edition\",\"The latest 150+ product updates\",\"Email marketing\",\"Encyclopedia\",\"Essential tools\",\"Examples\",\"Websites for sale\",\"Experts\",\"Facebook Ads\",\"FAQ\",\"Features\",\"Manage your finances \u0026 access funding\",\"Ecommerce automation\",\"Automate your business\",\"Shopify Community\",\"Founder stories\",\"Learn from successful merchants\",\"Fraud Protection\",\"Explore free business tools\",\"Tools to run your business\",\"Free tools\",\"Fulfillment\",\"Outsource fulfillment \u0026 returns\",\"Google \u0026 Youtube\",\"Guides\",\"Hardware\",\"Hardware store\",\"Help and support\",\"Get 24/7 support\",\"Help Center\",\"How-to guides\",\"Read in-depth business guides\",\"Impressum-Generator\",\"Business chat\",\"Turn browsers into buyers\",\"Chat with customers\",\"Installments\",\"International sales\",\"Sell globally\",\"Manage your stock \u0026 orders\",\"Inventory \u0026 order management\",\"Join Now\",\"Learn\",\"Lending\",\"Link in bio tool\",\"Logo maker\",\"Manage\",\"Manage everything\",\"Manage your business\",\"Track sales, orders \u0026 analytics\",\"Market\",\"Market your business\",\"Reach \u0026 retain customers\",\"Marketing\",\"Marketing automation\",\"Build a marketing plan\",\"Marketing tools\",\"Ads, email campaigns, and more\",\"Online marketplaces\",\"International commerce\",\"Reach buyers in new markets with international selling tools\",\"Measure your performance\",\"Analytics and Reporting\",\"Mid-market\",\"Migrate to Shopify\",\"Compare to other platforms\",\"Mobile app\",\"Respond in real time\",\"Get paid faster\",\"More\",\"Newsroom\",\"All company news and press releases\",\"Find a domain, explore stock images, and amplify your brand\",\"Online presence\",\"Sell online with an ecommerce website\",\"Omnichannel selling\",\"Order management and delivery\",\"Overview\",\"Partners\",\"Payment processing\",\"Set up forms of payment\",\"Accept online payments\",\"Plus Pricing\",\"Podcasts\",\"Point of Sale (POS)\",\"Sell in person\",\"Popular topics\",\"POS Pricing\",\"Small business POS\",\"Multi-store POS\",\"POS inventory system\",\"POS App\",\"POS Software\",\"Pricing overview\",\"Product sourcing\",\"Find products to sell\",\"Products to sell\",\"QR code generator\",\"Research\",\"Resources\",\"Retail POS\",\"Sell at retail locations, pop-ups, and beyond\",\"Sales channels\",\"Reach millions of shoppers and boost sales\",\"Channels for social \u0026 marketplaces\",\"Sell across channels\",\"Customer groups\",\"Sell\",\"Sell everywhere\",\"Sell online\",\"Grow your business online\",\"Sell your products\",\"Sell online or in person\",\"Fulfill orders faster\",\"Ship orders faster\",\"Inventory management\",\"Shopify blog\",\"Business strategy tips\",\"Case Studies\",\"Shopify comparison\",\"Comparison with other platforms\",\"Migration checklists, guides and tools\",\"Shopify Developers\",\"Build with Shopify's powerful APIs\",\"New, innovative Shopify products\",\"Nurture customers\",\"Shopify Online store\",\"Shopify Point of Sale\",\"Shopify vs. BigCommerce\",\"Shopify vs. Salesforce\",\"Shopify vs. Square\",\"Social media\",\"Social media integrations\",\"Social media strategy\",\"Turn social into sales\",\"Market across social\",\"Solutions\",\"Staff management\",\"Start\",\"Start your business\",\"Build your brand\",\"Stock photography\",\"Store set up\",\"Use Shopify’s powerful features to start selling\",\"Store themes\",\"Customize your store\",\"Success stories\",\"Tax\",\"Term Loans\",\"Theme store\",\"Upgrade to Plus\",\"Videos\",\"Ways to sell\",\"Domain name\",\"What is Shopify?\",\"How our commerce platform works\",\"What’s new\",\"Advertising \u0026 Campaigns\",\"AI\",\"Analytics\",\"Back\",\"Build your website\",\"Checkout\",\"Customize \u0026 extend Shopify\",\"Discounts\",\"Domains\",\"Draft orders works with functions\",\"Email \u0026 Customer Chat\",\"Extend customer accounts with apps\",\"Finances \u0026 Funding\",\"Get paid\",\"Global\",\"Latest updates\",\"Marketing \u0026 analytics\",\"Non-stop innovation\",\"Every six months, Shopify rolls out hundreds of features and upgrades.\",\"Online\",\"Orders \u0026 Inventory\",\"Payments\",\"Point of Sale\",\"Shopify POS works with bundles\",\"Pricing\",\"Products\",\"Run your business\",\"Sell anywhere\",\"Shipping\",\"Largest commerce ecosystem\",\"Dev docs, CLI, and more\",\"Social \u0026 Marketplaces\",\"Taxes\",\"Themes\",\"Website Builder\",\"Workflow Automation\",{\"_463\":1661,\"_1034\":1405,\"_1035\":1662,\"_1037\":1663,\"_1039\":1664,\"_1041\":1665,\"_1043\":1666,\"_1045\":1046,\"_1047\":1667,\"_1049\":1668,\"_1051\":1669,\"_1053\":1670,\"_521\":1671,\"_509\":1672,\"_527\":528,\"_533\":1436,\"_551\":1055,\"_1056\":1673,\"_1058\":1674,\"_1060\":1675,\"_1061\":1676,\"_1063\":1677,\"_1065\":1678,\"_1066\":1679,\"_1068\":1680,\"_1070\":1681,\"_1072\":1682,\"_1074\":1683,\"_1076\":1684,\"_971\":1632,\"_581\":1685,\"_583\":1686,\"_1078\":1687,\"_1080\":1688,\"_1082\":1689,\"_426\":1392,\"_608\":1472,\"_612\":1690,\"_1085\":1658,\"_621\":1477,\"_633\":1481,\"_647\":1488,\"_1086\":1691,\"_1088\":1692,\"_661\":1492,\"_1090\":1693,\"_1092\":1694,\"_1094\":1695,\"_1096\":1097,\"_1098\":1696,\"_1100\":1697,\"_1102\":1698,\"_1104\":1699,\"_1106\":1700,\"_1108\":1701,\"_1110\":1702,\"_772\":1645,\"_1112\":1113,\"_1114\":1703,\"_1000\":1646,\"_1116\":1477,\"_808\":1559,\"_1117\":1704,\"_1119\":1705,\"_1121\":1706,\"_1006\":1649,\"_822\":1565,\"_824\":1707,\"_1124\":1646,\"_842\":1708,\"_1125\":1709,\"_1127\":1710,\"_1129\":650,\"_1011\":1652,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1711,\"_1134\":1690,\"_1135\":1712,\"_885\":1352,\"_1137\":1138,\"_888\":1139,\"_1140\":1713,\"_378\":1714,\"_1143\":1715,\"_908\":1603,\"_1145\":1657,\"_924\":1716,\"_1146\":1717,\"_1148\":1718,\"_1150\":1719,\"_1026\":1657,\"_1152\":1720,\"_1153\":1721,\"_1155\":1722,\"_91\":1723,\"_1157\":1724,\"_1159\":952,\"_1160\":1725,\"_473\":1726,\"_491\":1417,\"_1163\":1727,\"_541\":1439,\"_1165\":1728,\"_1167\":1729,\"_1169\":1730,\"_1171\":1731,\"_1173\":1732,\"_1175\":1733,\"_645\":1487,\"_659\":1491,\"_669\":1683,\"_1177\":1734,\"_1178\":1735,\"_1180\":1736,\"_754\":1537,\"_770\":1545,\"_1182\":1737,\"_1184\":1566,\"_1185\":1738,\"_1019\":1020,\"_1187\":1739,\"_1189\":1707,\"_1190\":1740,\"_1192\":1741,\"_934\":1742,\"_945\":1621},\"About\",\"Accessibility\",\"Affiliate Program\",\"API Documentation\",\"App Demo\",\"App Developers\",\"Blog Topics\",\"Brand\",\"Build Black\",\"Build Native\",\"Business Name Generator \",\"Free Stock Photos\",\"Company\",\"Company Info\",\"Contact\",\"Contact Shopify\",\"Change your country or region.\",\"Country/region\",\"Choose a region \u0026 language\",\"Choose a region\",\"Dev Degree\",\"Developers\",\"Shopify Help Center\",\"Domain Names\",\"Dropshipping Business\",\"Online Store\",\"Ecommerce Hosting\",\"Ecommerce Software\",\"Economic Growth\",\"Shopify Partners\",\"Gaming\",\"Global Impact\",\"More resources\",\"Hire a Partner\",\"Leadership\",\"Logo Maker\",\"Manage Privacy\",\"Merchant Support\",\"Mobile Commerce\",\"Ecommerce Website\",\"Online Store Builder\",\"Partner Program\",\"Platform\",\"Press and Media\",\"Press Releases\",\"Privacy Choices\",\"Support\",\"Sell Online\",\"Online Retail\",\"Setup\",\"Shopify Events\",\"Shopify for Enterprise\",\"Shopping Cart\",\"Social\",\"Social Impact\",\"Store Themes\",\"24/7 support\",\"Customer Support\",\"Theme Support\",\"Free Tools\",\"Topics\",\"Use Shopify with confidence. Our platform has been assessed and certified by:\",\"Video\",\"Video Tutorials\",\"Affiliates\",\"App Store\",\"Careers\",\"Community Forum\",\"Compare Shopify\",\"Cookie settings\",\"Courses\",\"Developer docs\",\"Ecosystem\",\"Hire a partner\",\"Investors\",\"Legal\",\"Privacy policy\",\"Service status\",\"Sitemap\",\"Sustainability\",\"Terms of service\",\"Theme Store\",\"site\",[\"SingleFetchClassInstance\",1745],{\"_1746\":1747,\"_1748\":1749,\"_1750\":237,\"_1751\":7,\"_1752\":-7,\"_1753\":1754,\"_621\":1755,\"_1771\":1194,\"_1772\":237,\"_1773\":-7,\"_1774\":-7},\"domain\",\"zh.shopify.com\",\"countryCode\",\"US\",\"hreflang\",\"locale\",\"baseEnDomain\",\"currencyCode\",\"USD\",[1756,491,1757,1758,1759,654,1760,1761,1762,314,1763,1764,1765,792,1766,1011,1767,1768,1769,1770,103],\"adword_credits\",\"chip_swipe_reader\",\"ebay\",\"facebook_instagram\",\"limited_pages\",\"lite_plan\",\"starter_plan\",\"localized_help_center\",\"payments_online\",\"payments_swipe\",\"pos_retail\",\"sitemap_blog\",\"sitemap_tools\",\"google_buy\",\"global_page_title\",\"pathPrefix\",\"languageCode\",\"preferredLanguage\",\"inactive\",\"($locale)~~layout\",{\"_1777\":1778,\"_1951\":-5,\"_1952\":1953,\"_1954\":-7},\"mainNavData\",[1779,1901,1905,1947],{\"_1780\":909,\"_1781\":1782,\"_1787\":1788},\"content\",\"data\",{\"_1783\":1784,\"_1785\":1786},\"gaEvent\",\"Main Nav\",\"gaAction\",\"Online Solutions\",\"navItems\",[1789,1819,1847,1868,1887],{\"_1780\":913,\"_1781\":1790,\"_1792\":1793,\"_1794\":1795,\"_1796\":507,\"_1787\":1797},{\"_1783\":1784,\"_1785\":1791},\"Build Nav\",\"columnStart\",1,\"columnSpan\",3,\"icon\",[1798,1804,1807,1810,1813,1816],{\"_1780\":915,\"_384\":1799,\"_1800\":1801,\"_1781\":1802,\"_1803\":917},\"/zh/start\",\"separated\",true,{\"_1783\":1784,\"_1785\":1605},\"description\",{\"_1780\":592,\"_384\":1805,\"_1781\":1806,\"_1803\":586},\"/zh/website-builder\",{\"_1783\":1784,\"_1785\":1464},{\"_1780\":927,\"_384\":1808,\"_1781\":1809,\"_1803\":925},\"https://themes.shopify.com/?locale=zh-CN\",{\"_1783\":1784,\"_1785\":1612},{\"_1780\":474,\"_384\":1811,\"_1781\":1812,\"_1803\":476},\"https://apps.shopify.com/?locale=zh-CN\",{\"_1783\":1784,\"_1785\":1409},{\"_1780\":578,\"_384\":1814,\"_1781\":1815,\"_1803\":580},\"/zh/domains\",{\"_1783\":1784,\"_1785\":1457},{\"_1780\":642,\"_384\":1817,\"_1781\":1818,\"_1803\":644},\"/zh/tools\",{\"_1783\":1784,\"_1785\":1485},{\"_1780\":839,\"_1781\":1820,\"_1792\":1822,\"_1794\":1795,\"_1796\":336,\"_1787\":1823},{\"_1783\":1784,\"_1785\":1821},\"Sell Nav\",4,[1824,1827,1830,1834,1837,1840,1844],{\"_1780\":847,\"_384\":1825,\"_1800\":1801,\"_1781\":1826,\"_1803\":849},\"/zh/sell\",{\"_1783\":1784,\"_1785\":1578},{\"_1780\":843,\"_384\":1828,\"_1781\":1829,\"_1803\":845},\"/zh/online\",{\"_1783\":1784,\"_1785\":1576},{\"_1780\":836,\"_384\":1831,\"_1781\":1832,\"_1803\":832},\"/zh/channels\",{\"_1783\":1784,\"_1785\":1833},\"Sell on across channels\",{\"_1780\":789,\"_384\":1835,\"_1781\":1836,\"_1803\":787},\"/zh/pos\",{\"_1783\":1784,\"_1785\":1552},{\"_1780\":690,\"_384\":1838,\"_1781\":1839,\"_1803\":688},\"/zh/international\",{\"_1783\":1784,\"_1785\":1505},{\"_1780\":482,\"_384\":1841,\"_1781\":1842,\"_1803\":484},\"/zh/plus/solutions/b2b-ecommerce\",{\"_1783\":1784,\"_1785\":1843},\"Sell wholesale and direct\",{\"_1780\":778,\"_384\":1845,\"_1781\":1846,\"_1803\":775},\"/zh/payments\",{\"_1783\":1784,\"_1785\":1548},{\"_1780\":713,\"_1781\":1848,\"_1792\":1850,\"_1794\":1795,\"_1796\":712,\"_1787\":1851},{\"_1783\":1784,\"_1785\":1849},\"Market Nav\",7,[1852,1855,1858,1861,1864],{\"_1780\":715,\"_384\":1853,\"_1800\":1801,\"_1781\":1854,\"_1803\":717},\"/zh/marketing\",{\"_1783\":1784,\"_1785\":1518},{\"_1780\":907,\"_384\":1856,\"_1781\":1857,\"_1803\":901},\"/zh/facebook-instagram\",{\"_1783\":1784,\"_1785\":1602},{\"_1780\":684,\"_384\":1859,\"_1781\":1860,\"_1803\":682},\"/zh/inbox\",{\"_1783\":1784,\"_1785\":677},{\"_1780\":881,\"_384\":1862,\"_1781\":1863,\"_1803\":883},\"/zh/email-marketing\",{\"_1783\":1784,\"_1785\":883},{\"_1780\":572,\"_384\":1865,\"_1781\":1866,\"_1803\":574},\"/zh/segmentation\",{\"_1783\":1784,\"_1785\":1867},\"Know your customers\",{\"_1780\":705,\"_1781\":1869,\"_1792\":1871,\"_1794\":1795,\"_1796\":704,\"_1787\":1872},{\"_1783\":1784,\"_1785\":1870},\"Manage Nav\",10,[1873,1876,1880,1883],{\"_1780\":709,\"_384\":1874,\"_1800\":1801,\"_1781\":1875,\"_1803\":711},\"/zh/manage\",{\"_1783\":1784,\"_1785\":1515},{\"_1780\":735,\"_384\":1877,\"_1781\":1878,\"_1803\":737},\"/zh/analytics\",{\"_1783\":1784,\"_1785\":1879},\"Measure your Performance\",{\"_1780\":851,\"_384\":1881,\"_1781\":1882,\"_1803\":853},\"/zh/shipping\",{\"_1783\":1784,\"_1785\":1581},{\"_1780\":692,\"_384\":1884,\"_1781\":1885,\"_1803\":694},\"/zh/orders\",{\"_1783\":1784,\"_1785\":1886},\"Organize inventory and orders\",{\"_1888\":1801,\"_1792\":1793,\"_1794\":1889,\"_1787\":1890},\"aside\",12,[1891,1894,1897],{\"_1780\":875,\"_384\":1892,\"_1781\":1893,\"_1803\":877,\"_1794\":1795},\"https://shopify.dev\",{\"_1783\":1784,\"_1785\":1589},{\"_1780\":315,\"_384\":1895,\"_1781\":1896,\"_1803\":317,\"_1794\":1795},\"/zh/plus\",{\"_1783\":1784,\"_1785\":1139},{\"_1780\":470,\"_384\":1898,\"_1781\":1899,\"_1803\":472,\"_1794\":1795},\"/zh/products\",{\"_1783\":1784,\"_1785\":1900},\"All products\",{\"_1780\":1005,\"_384\":1902,\"_1781\":1903},\"/zh/pricing\",{\"_1783\":1784,\"_1785\":1904},\"Pricing Nav\",{\"_1780\":825,\"_1781\":1906,\"_1787\":1908},{\"_1783\":1784,\"_1785\":1907},\"Resources Nav\",[1909,1919,1931],{\"_1780\":666,\"_1781\":1910,\"_1792\":1793,\"_1794\":1795,\"_1796\":665,\"_1787\":1912},{\"_1783\":1784,\"_1785\":1911},\"Help and support Nav\",[1913,1916],{\"_1780\":666,\"_384\":1914,\"_1781\":1915,\"_1803\":668},\"https://help.shopify.com/zh-CN/\",{\"_1783\":1784,\"_1785\":1494},{\"_1780\":862,\"_384\":1917,\"_1781\":1918,\"_1803\":864},\"/zh/blog\",{\"_1783\":1784,\"_1785\":1583},{\"_1780\":791,\"_1781\":1920,\"_1792\":1822,\"_1794\":1922,\"_1923\":1801,\"_1796\":790,\"_1787\":1924},{\"_1783\":1784,\"_1785\":1921},\"Popular topics Nav\",6,\"splitColumns\",[1925,1928],{\"_1780\":946,\"_384\":1926,\"_1781\":1927,\"_1803\":948},\"/zh/blog/what-is-shopify\",{\"_1783\":1784,\"_1785\":1621},{\"_1780\":903,\"_384\":1929,\"_1781\":1930,\"_1803\":905},\"/zh/blog/topics/social-media-optimization\",{\"_1783\":1784,\"_1785\":1600},{\"_1780\":607,\"_1781\":1932,\"_1792\":1871,\"_1794\":1795,\"_1888\":1801,\"_1796\":606,\"_1787\":1934},{\"_1783\":1784,\"_1785\":1933},\"Essential tools Nav\",[1935,1938,1941,1944],{\"_1780\":703,\"_384\":1936,\"_1781\":1937},\"/zh/tools/logo-maker\",{\"_1783\":1784,\"_1785\":1512},{\"_1780\":919,\"_384\":1939,\"_1781\":1940},\"https://www.shopify.com/stock-photos\",{\"_1783\":1784,\"_1785\":1608},{\"_1780\":524,\"_384\":1942,\"_1781\":1943},\"/zh/blog/business-plan-template\",{\"_1783\":1784,\"_1785\":1432},{\"_1780\":701,\"_384\":1945,\"_1781\":1946},\"https://www.linkpop.com/\",{\"_1783\":1784,\"_1785\":1511},{\"_1780\":319,\"_384\":1948,\"_1781\":1949},\"/zh/enterprise\",{\"_1783\":1784,\"_1785\":1950},\"Upmarket Enterprise CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2016\":1990,\"_124\":2017,\"_2018\":2019,\"_2020\":2021,\"_2053\":491,\"_2054\":2055,\"_2738\":1977,\"_2739\":2740,\"_2756\":2757,\"_2814\":2815,\"_2855\":2856,\"_384\":2857,\"_2858\":2857,\"_2859\":892,\"_2860\":952,\"_2861\":2862,\"_2863\":2864,\"_2865\":952,\"_2866\":952,\"_1743\":1744,\"_2867\":2868,\"_2869\":-7,\"_2870\":2871,\"_3138\":3139,\"_1969\":3140,\"_3141\":1953,\"_3142\":3143,\"_5046\":-7,\"_1004\":5047},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1988,\"_1989\":1990,\"_1991\":1992,\"_1993\":1994,\"_1996\":1997,\"_2010\":1977,\"_2011\":1979,\"_2012\":952,\"_2013\":2014,\"_2015\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/28544008214\",\"handle\",\"conversion-rate-optimization\",\"转化率优化指南：什么是转化率？如何优化？（附实用工具）\",\"publishedAt\",\"2025-03-16T07:30:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/conversion_20rate_20optimization_4c81aeae-c395-4246-8458-87b43abf7bfb.jpg?v=1742369794\",\"altText\",\"纸质椎体的插图，象征着转化率优化的漏斗。\",\"width\",1848,\"height\",782,\"tags\",[1986,1987],\"新手上路\",\"营销指南\",\"\u003cp\u003e转化率优化的目的，是将网站访客，转化为客户，或潜在客户。\u003c/p\u003e\\n\u003cp\u003e与其耗费时间和金钱引流，不如提高转化率，让现有流量产生更多的价值。\u003c/p\u003e\\n\u003cp\u003e本指南旨在解析“转化率优化”的奥秘，用通俗易懂的语言教你计算转化率，执行基本的优化任务。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e什么是转化率优化？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e如何计算转化率？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e如何开始优化转化率？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e10个转化率优化策略，收获更多的客户\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e最好用的转化率优化工具\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e转化率优化最佳实践\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e转化率优化案例\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e转化率优化和搜索引擎优化\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e立即优化转化率\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e转化率优化——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e什么是转化率优化？\u003c/h2\u003e\\n\u003cp\u003e转化率优化是一种\u003ca href=\\\"/zh/blog/marketing-strategies\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e营销策略\u003c/a\u003e，旨在提高访客执行指定操作（即转化）的比例。转化可以指购买、订阅资讯\u003ca href=\\\"/zh/blog/create-a-newsletter\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e简报\u003c/a\u003e，或是点击一个链接。对网站或营销活动而言，有几种不同类型的转化。例如，社交媒体广告的转化，可定义为点击打开网站，而产品页面的转化，可定义为用户将产品添加至购物车。要进行转化率优化，首先需要计算网站当前的转化率。接着，根据现有内容，测试新的解决方案。通常，营销人员会使用多元测试、拆分测试和A/B测试等方式。后文将详细介绍。接着，你需要先思考要优化哪种类型的转化，且，如何得知是否已成功优化内容？\u003c/p\u003e\\n\u003ch3\u003e平均转化率是什么？\u003c/h3\u003e\\n\u003cp\u003e要提高网店的转化率，你需要不断进行测试和调整。而且，为保证测试的有效性，你需要设定\u003ca href=\\\"/zh/blog/what-is-benchmarking\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e基准\u003c/a\u003e，为工作制定评判标准。\u003c/p\u003e\\n\u003cp\u003e随着转化率优化，你可以根据内容的历史表现，设定你的基准和目标。但首先，有必要了解同类网站的平均转化率。\u003c/p\u003e\\n\u003cp\u003e如果运营的是\u003ca href=\\\"/zh/website-builder\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电商网站\u003c/a\u003e，通常订单的平均转化率在\u003cstrong\u003e2.5%到3%之间\u003c/strong\u003e。如果你的转化率高于3%，那么你就可以为自己鼓掌了。\u003c/p\u003e\\n\u003cp\u003e👀 许多\u003ca href=\\\"https://ecommerceconversionchecklist.com/shopifycro-casestudies\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率优化\u003c/a\u003e的案例研究表明，一些微小的调整，也能对转化率产生巨大影响。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何计算转化率？\u003c/h2\u003e\\n\u003cp\u003e将转化总数，除以规定时间内与网站、网页或内容进行互动的用户总数，从而得出转化率。将结果乘以100%，即可得出一个百分比：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e转化率 =（转化总数/访客总数）× 100%\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e假设店铺上个月有50笔订单，共接待1,000名访客。那么，该店铺的销售转化率就是50除以1,000，得到0.05，再乘以100%，等于5%。\u003c/p\u003e\\n\u003cp\u003e要计算出准确的\u003ca href=\\\"/zh/blog/ecommerce-conversion-rate\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e，就必须对收集的数据进行分析。在线下单算不算一种转化？还是得等到确认收货后？计算的是网页会话？还是独立访客数量？\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/conversation_rate.png?v=1742368864\\\" alt=\\\"转化率的计算公式\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e如何开始优化转化率？\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e产品页面\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e博客文章\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e着陆页面\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下是优化转化率，增强用户体验，提高转化率的三个关键网站区域：\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e产品页面\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e是电商网站的支柱，也将从转化率优化中受益。你需要测试\u003cstrong\u003e产品图片、产品描述和品牌语言风格\u003c/strong\u003e优化后的效果。\u003c/p\u003e\\n\u003ch4\u003e产品摄影\u003c/h4\u003e\\n\u003cp\u003e当客户无法与产品进行互动时，展示产品的媒体就成了关键的转化因素。确保\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品图片\u003c/a\u003e具有高分辨率，并能凸显最受欢迎的特点。\u003c/p\u003e\\n\u003cp\u003e还可以尝试加入360度视图、演示视频或3D模型等，让访客能有全方位的视觉体验。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/3DmobileAR_b81ffe25-a9fe-4860-af42-72a4082bfaf3.jpg?v=1742368863\\\" alt=\\\"Shopify移动AR应用扫描花瓶进行产品建模。\\\"\u003e\\n\u003cfigcaption\u003e使用Shopify移动应用的3D产品扫描仪来提升客户的购物体验。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e产品描述\u003c/h4\u003e\\n\u003cp\u003e与媒体一样，\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e也是网购用户与产品间的一个接触点。虽然用长篇动人的文案介绍商品也能打动不少顾客，但要实现高转化率，产品的文字描应在内容丰富度和简洁间取得平衡。\u003c/p\u003e\\n\u003cp\u003e如果描述中缺乏有关结构、合身性、用途或\u003ca href=\\\"/zh/blog/unique-selling-proposition\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e卖点\u003c/a\u003e的信息，可能会让顾客失去信心，放弃购买。如果信息过多，购物者也可能选择跳过。\u003c/p\u003e\\n\u003cp\u003e因此，产品描述要简洁明了，突出产品的\u003cstrong\u003e功能和优势\u003c/strong\u003e。用项目符号和图片分割大段文字，让用户滚动浏览。\u003c/p\u003e\\n\u003ch4\u003e品牌声音\u003c/h4\u003e\\n\u003cp\u003e转化率不仅受产品信息影响，语言表达的方式也很重要。这就是品牌声音，或者理解为，品牌的语言风格。\u003c/p\u003e\\n\u003cp\u003e品牌声音应能与目标受众产生共鸣。使用熟悉、亲切的语调，有利于与消费者建立信任。\u003c/p\u003e\\n\u003cp\u003e如果品牌的声誉还未打响，你可以考虑不一样的语言风格，让内容能给人留下印象。建议：\u003c/p\u003e\\n\u003cp\u003e•             利用买家评论、产品测评，或其他权威品牌的认可，向消费者证明自己。\u003c/p\u003e\\n\u003cp\u003e•             制定\u003ca href=\\\"/zh/blog/return-process\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e退货\u003c/a\u003e政策，允许客户试用和退货，减少购物摩擦。\u003c/p\u003e\\n\u003cp\u003e•             拍摄真实的\u003ca href=\\\"/zh/blog/video-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e产品视频\u003c/a\u003e，展示真实的使用场景\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e博客文章\u003c/h3\u003e\\n\u003cp\u003e网站的\u003ca href=\\\"/zh/blog\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e博客文章\u003c/a\u003e，尤其是经过\u003ca href=\\\"/zh/blog/seo-marketing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e搜索引擎优化\u003c/a\u003e，能够吸引读者的文章，也有可能提高转化率。重点关注文章中的\u003cstrong\u003e行动号召和潜在客户生成\u003c/strong\u003e。\u003c/p\u003e\\n\u003ch4\u003e行动号召\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e行动号召\u003c/a\u003e就是告诉受众下一步要做什么，通常是一个按钮，或一个链接，指向\u003ca href=\\\"/zh/blog/sales-funnel\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e销售漏斗\u003c/a\u003e的下一阶段。\u003c/p\u003e\\n\u003cp\u003e博客文章的行动号召应与文章主题相关。要能引导读者考虑购买相关产品，而不是要求必须购买。\u003c/p\u003e\\n\u003cp\u003eA/B测试（见下文）有助于确定行动号召的位置，以及哪些单词或短语更能吸引点击量。\u003c/p\u003e\\n\u003ch4\u003e潜在客户的生成\u003c/h4\u003e\\n\u003cp\u003e在博客文章中询问读者，是否愿意接收额外的内容，如可下载的PDF文档、清单或精选文章。这是为了收集潜在客户的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e地址，以便未来将他们转化为客户，同时还能为品牌吸引到更多的注意力。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e着陆页\u003c/h3\u003e\\n\u003cp\u003e着陆页的设计目标只有一个：将访客转化为潜在客户或客户。着陆页通常是访客对网站的第一印象，因此，着陆页是优化的关键，你需要\u003cstrong\u003e逐步测试\u003c/strong\u003e，完善\u003cstrong\u003e信息层级\u003c/strong\u003e，使其发挥最大作用。\u003c/p\u003e\\n\u003ch4\u003e信息层级\u003c/h4\u003e\\n\u003cp\u003e根据着陆页内容的重要程度，对页面进行组织。最关键的信息，如企业的价值主张和行动号召，应放在页面的顶部。次要的细节，如客户推荐或其他产品信息，可放在页面稍后的位置。\u003c/p\u003e\\n\u003ch4\u003e逐步测试\u003c/h4\u003e\\n\u003cp\u003e对访问量大的着陆页面，不断测试其内容类型、设计和排版。关注网站访客的行为，并相应调整页面结构，通常可以在不改变实质内容的情况下，实现转化率优化。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e10个转化率优化策略，收获更多的客户\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e使用Shopify Checkout\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e简化行动号召\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e运行A/B测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e添加弹出式窗口\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e使用问候栏\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e分享社会认同\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e使用智能搜索栏\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e使用热图\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e弃购邮件提醒\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e移动设备访问速度优化\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e网店优化是一个不断反复的过程。持续关注你的受众，寻找方法，为对方提供更好的服务。\u003c/p\u003e\\n\u003cp\u003e以下是10个可考虑的转化技巧。分别优化网站的不同部分，从而组成一个完整的转化率优化策略。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e1. 使用Shopify Checkout\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Shopify Checkout部分功能的图片展示。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify_checkout.png?v=1742368866\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e使用Shopify Checkout来提高Shopify商店的购买转化率。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eShopify Checkout是能够提高网店转化率的结账方式，是全球电商网站的重要助手。\u003c/p\u003e\\n\u003cp\u003e设置便于操作的行动号召，引导访客进入转化漏斗，再用有说服力的产品描述吸引他们，以及无缝的网站设计，以消除购买旅程中的摩擦。然而，如果潜在客户认为结账不方便，就很有可能\u003ca href=\\\"/zh/blog/shopping-cart-abandonment\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e放弃购买\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e弃购并非个别现象：多达\u003ca href=\\\"https://www.barilliance.com/cart-abandonment-rate-statistics/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e85%\u003c/a\u003e的移动端用户会在结账前离开网站。降低弃购率的关键是当访客决定购买时，要确保\u003ca href=\\\"/zh/blog/checkout-process-optimization\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e结账过程顺畅\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/checkout\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShopify Checkout\u003c/a\u003e是海外转化率最高的在线结账方式。支持为品牌自定义一键式结账。使用Shopify Checkout，商家能够：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e将结账界面的外观个性化，使其与网站风格相匹配\u003c/li\u003e\\n\u003cli\u003e提供多种付款方式，包括信用卡、礼品卡和分期付款\u003c/li\u003e\\n\u003cli\u003e添加转化率优化功能，如客户账户、\u003ca href=\\\"/zh/blog/loyalty-program\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e忠诚度计划\u003c/a\u003e和个性化追加销售\u003c/li\u003e\\n\u003cli\u003e自动填写客户信息（加快结账速度，提高转化率）\u003c/li\u003e\\n\u003cli\u003e添加\u003ca href=\\\"/zh/shop-pay\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShop Pay\u003c/a\u003e，为1亿多用户提供极速结账服务\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e2. 简化行动号召\u003c/h3\u003e\\n\u003cp\u003e品牌Province of Canada网站首页，配有清晰的关于品牌主打抓绒卫衣（The Flag Fleece Sweatsuit）的行动号召按钮，鼓励访问者购物。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/flagfleecesweatsuit_0e54f546-a9b3-4df4-9cf2-40eea91da6ab.jpg?v=1742368865\\\" alt=\\\"Province of Canada网站首页，一男一女两位模特穿着黑色抓绒卫衣，并配有行动号召的文案。\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e为降低行动号召的复杂性，你可以将信息分散在文字和图片间。例如，Province of Canada利用两张主页图片，占据打开网站后的整个屏幕，并用最少的文字，告知访客新品的库存和配色。\u003c/p\u003e\\n\u003cp\u003e如果你不确定用什么\u003ca href=\\\"/zh/blog/image-sizes\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e图片\u003c/a\u003e作为主页横幅，建议选择最畅销、利润最高、最新上市，或当前最流行的产品。\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e3. 运行A/B测试\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"购买胡须油的购物车信息汇总页面的A/B测试\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ABtesting_5a0b3a06-51ac-4087-bb30-0fe2b8b036c6.jpg?v=1742368864\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e电商公司Fuel Made对滑出式购物车进行A/B测试。\u003cem\u003eFuel Made\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eA/B测试的范围包括链接按钮、横幅、背景和电子邮件主题行等。变量可以是全新的内容，也可以是细微的调整，比如不同的字体颜色，或调节后的页面对比度。\u003c/p\u003e\\n\u003cp\u003e电商公司\u003ca href=\\\"https://fuelmade.com/blogs/news/a-b-testing-examples-and-best-practices-for-shopify-brands\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFuel Made\u003c/a\u003e使用A/B测试的方法，为男士美容品牌Live Bearded测试不同的滑出式购物车设计方案，并帮助他们提高了转化率。他们发现，增加“图标和信任信息”，可以将转化率提高18%，这也证明了小变化的大力量。\u003c/p\u003e\\n\u003cp\u003e在进行A/B测试（或转化率优化测试）之前，请确保网站有足够的\u003ca href=\\\"/zh/blog/how-to-increase-website-traffic\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e流量\u003c/a\u003e，以支持生成有意义的结果。如果样本量太小，可能无法得到准确的结果。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e4. 添加弹出式窗口\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/alwayspan_c92b36e9-fbf0-4c01-b554-8e0d54ea8ae5.jpg?v=1742368864\\\" alt=\\\"Our Place网站上弹出窗口，提供赢取免费的Always Pan的机会。\\\"\u003e\\n\u003cfigcaption\u003eOur Place的网站上有一个弹出窗口，提供赢取免费的Always Pan的机会。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这是完成网页加载后，出现在屏幕前方的一个方框或气泡。弹出式窗口通常用于突出信息，尤其是大多数消费者都希望了解的信息，比如优惠代码。你也可以利用弹出式窗口发送通知，比如，“有人下单了”。\u003c/p\u003e\\n\u003cp\u003e弹出式窗口能瞬间吸引用户的注意力，以此提高网站的转化率。你可以设置在用户执行操作后，弹出窗口，例如，当用户的光标移向屏幕顶部，有意退出网站时，跳出窗口，营造一种\u003ca href=\\\"/zh/blog/using-scarcity-urgency-increase-sales\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e紧迫感\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sumome.com/stories/pop-up-statistics\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e研究\u003c/a\u003e表明，在合适的位置放置精心设计的弹出窗口，平均转化率超过9%。\u003c/p\u003e\\n\u003cp\u003e你可以通过提供内容或折扣，换取访客的联系信息，因此，弹出式广告也是积累潜在客户的机会。例如，在进入Our Place主页后，网站就会弹出一个免费赠品窗口。\u003c/p\u003e\\n\u003cp\u003e尝试使用\u003ca href=\\\"https://apps.shopify.com/privy?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePrivy\u003c/a\u003e或\u003ca href=\\\"https://apps.shopify.com/powr-popup?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePowr\u003c/a\u003e等应用程序，在主页上添加弹出式窗口，提供\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/discounts/managing-discount-codes\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e折扣代码\u003c/a\u003e，以换取访客的电子邮件地址。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e5. 使用问候栏\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Our Place网站展示Always Pan的促销横幅。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ourplacewebsite_f1ae5862-5915-4f89-b74a-6b967e3f7f6a.jpg?v=1742368865\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eOur Place的网站展示了一个促销横幅，提供及时的产品更新和优惠。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e问候栏，又称欢迎栏，作用与弹出式窗口相似。然而，与弹出式窗口可以被忽略不同，问候栏在页面上是静态的，访客无法关闭。\u003c/p\u003e\\n\u003cp\u003e许多网站都会使用问候栏抓住访客的注意力，提供有价值的信息，例如当前或即将到来的促销，折扣代码，或特别优惠。用户进入网站后，能立即在页面顶部看见问候栏，因此，这是一种快速传达信息的方式，可以提高转化率。\u003c/p\u003e\\n\u003cp\u003e例如，Our Place的主页设置有一个问候栏，提供折扣和免费送货的优惠。\u003c/p\u003e\\n\u003cp\u003e你可以使用\u003ca href=\\\"https://apps.shopify.com/zotabox-promotion-conversion-tool?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eZotabox\u003c/a\u003e等应用设置一个友好（不打扰用户）的问候栏。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e6. 分享社会认同\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beardbrand_a6a33127-d2a3-4371-89e1-4b20222dd602.jpg?v=1742368865\\\" alt=\\\"Beardbrand的产品页面显示Utility Bar肥皂的4.4星客户评分。\\\"\u003e\\n\u003cfigcaption\u003eBeardbrand的Utility Bar肥皂产品页面突出显示产品的高评分。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e社会认同的目的是鼓励访客消费。社会认同是优化转化率的有力工具，通过展示其他客户的好评或用例，吸引新访客下单。\u003c/p\u003e\\n\u003cp\u003e如果曾经有\u003ca href=\\\"/zh/blog/influencer-marketing-campaigns\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e使用过你的产品，或者，知名刊物曾重点介绍过你的产品，那么，请在网站上展示这些证据。来自老客户的正面评价，也是一种社会认同，对潜在买家来说，其意义不亚于好友推荐。\u003c/p\u003e\\n\u003cp\u003eShopify店主可使用\u003ca href=\\\"https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eYotpo\u003c/a\u003e等应用程序，将客户评论嵌入产品页面。或者，安装\u003ca href=\\\"https://apps.shopify.com/fomo?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFomo\u003c/a\u003e等应用，在访客屏幕的角落里，创建一个通知，展示实时的销售情况。这样做的目的也是激发潜在买家的紧迫感，同时提供社会认同，表示有许多用户对这些产品感兴趣。\u003c/p\u003e\\n\u003cp\u003e社会认同对美容护肤行业尤其有帮助。例如，\u003ca href=\\\"https://www.beardbrand.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eBeardbrand\u003c/a\u003e在所有的产品页面上，都力求突出显示客户的星级评价。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e7. 使用智能搜索栏\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Alo Yoga网站的搜索栏为“短裤（Short）”提供相关文本的搜索建议。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/aloyoga_9d8ebcf0-f9c2-47a5-b7c9-7745acd8862c.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\\n\u003cfigcaption\u003e健身服装品牌\u003ca href=\\\"https://www.aloyoga.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eAlo Yoga\u003c/a\u003e使用智能搜索栏（提供预测文本建议），帮助顾客准确地找到想要的产品。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一些通过\u003ca href=\\\"/zh/blog/social-media-marketing-strategy\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e社交媒体\u003c/a\u003e广告，或搜索引擎查询，进入你的店铺的访客，可能并非为特定产品而来。对于他们来说，导航栏才是实现转化的机会。\u003c/p\u003e\\n\u003cp\u003e如果网站上有大量的商品，你可以考虑将搜索栏放在主页的显著位置，让用户有机会直接找到想要的产品，而不必分类搜索。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/searchanise?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSearchanise\u003c/a\u003e等应用程序支持输入预测，帮助客户更快地找到想要的产品。智能搜索功能将在用户输入单词时，推荐可能的结果或产品，同时也会兼顾拼写错误和备用名称等因素。\u003c/p\u003e\\n\u003cp\u003e只要输入几个字母后，搜索栏就将为你推荐类别、产品和相关结果（这也是\u003ca href=\\\"/zh/blog/upselling-and-cross-selling\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e追加销售和交叉销售\u003c/a\u003e的有效方式）。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e8. 使用热图\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/luckyorange_3f64b172-c24f-4c4d-b9b0-eacf5a95450e.jpg?v=1742368865\\\" alt=\\\"Molly \u0026amp; Denim主页的用户互动热图。\\\"\u003e\\n\u003cfigcaption\u003eLucky Orange可以向你展示网站访客互动的热图。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e热图是\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e电商\u003c/a\u003e品牌常用的转化率优化策略，使用地图将行为数据转化为可视化数据。\u003c/p\u003e\\n\u003cp\u003e暖色区域是网站上的活跃部分，冷色区域则是不活跃的部分。如果热图上的某个区域是暖色，则代表转化内容（如行动号召）的潜在位置。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/lucky-orange?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLucky Orange\u003c/a\u003e等应用程序能够帮助商家研究整个网站的互动情况，包括弹出式窗口、下拉式窗口和表单等动态元素。许多热图应用程序，都附带辅助转化率优化工具，包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e屏幕录制器\u003c/strong\u003e：记录访客的浏览路线和互动情况\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e实时视图\u003c/strong\u003e：查看访客的实时活动，与访客进行即时聊天\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e数据细分\u003c/strong\u003e：按流量来源、设备类型、浏览器等，对数据进行分析\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e9. 弃购邮件提醒\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Casper电子邮件提示客户返回购物车并完成购买。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/casper_fc119e6e-7cce-4f66-b151-ed7b6816bcd1.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\\n\u003cfigcaption\u003eCasper发送的弃购邮件提醒，提醒访客完成购买。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e弃购是常事，因此，你要想方设法联系购物车处于“休眠”状态的用户，这也是一项屡试不爽的转化率优化策略。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/abandoned-cart-emails\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e通过电子邮件，提醒买家\u003c/a\u003e，购物车中还有未下单的商品，同时考虑提供折扣或免费送货代码，以激励他们完成购买。\u003c/p\u003e\\n\u003cp\u003e不要忽略邮件的主题行，这是客户首先注意到的，会极大地影响邮件阅读率。主题不能太普通，但要高度相关，可考虑运行A/B测试。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e10. 移动设备访问速度优化\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/googlelighthouse_35203296-53c6-4bff-8c55-cef9835739b3.jpg?v=1742368865\\\" alt=\\\"Chrome开发者页面在Lighthouse报告中显示高性能分数。\\\"\u003e\\n\u003cfigcaption\u003e由谷歌推出的Lighthouse应用，是一款检查网页速度的实用工具。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e全球超过58%的网络流量来自智能手机和平板电脑，因此，网站必须适合移动设备浏览。\u003c/p\u003e\\n\u003cp\u003e如果你使用的是Shopify模板，后台将自动进行优化，以适应各种设备，但你还可以采取其他步骤，增强移动用户的体验。例如，简化网站导航，将按钮做得更大，更容易点击，并减少页面上的文字数量，以避免让小屏幕不堪重负。\u003c/p\u003e\\n\u003cp\u003e要检查网站的响应速度，请使用谷歌的\u003ca href=\\\"https://developer.chrome.com/docs/lighthouse/overview/?hl=en\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLighthouse\u003c/a\u003e，这是一款能够提高网页质量的自动化工具。\u003c/p\u003e\\n\u003cp\u003e加载速度慢的网站会让用户止步，增加跳出率。网站速度快，不仅能提供更好的用户体验，还能提高网站的搜索引擎排名。网页速度是谷歌对网站进行排序的重要依据之一。\u003c/p\u003e\\n\u003cp\u003e你也可以使用谷歌的\u003ca href=\\\"https://pagespeed.web.dev/?utm_source=psi\u0026amp;utm_medium=redirect\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePageSpeed Insights\u003c/a\u003e，检查网站的加载时间。这是一款免费工具，可提供网站加载速度的详细报告，包括导致速度减慢的原因。\u003c/p\u003e\\n\u003cp\u003e优化网站加载速度是一项复杂的任务，但有几个要点必须记住。如果电商网站上有大量的媒体，那么，图片文件大小，将对加载速度有很大影响。\u003c/p\u003e\\n\u003cp\u003e可考虑使用\u003ca href=\\\"https://imageoptim.com/mac\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eImageOptim\u003c/a\u003e等工具压缩图片。在不影响图片分辨率的情况下，删除不必要的数据，提高网站速度，同时也有望提高转化率。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多转化率优化策略： \u003ca href=\\\"/blog/conversion-funnel-leaks\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003c/a\u003e\u003ca href=\\\"/zh/blog/landing-page-design\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e打造高转化率的着陆页：20个范例\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e最好用的转化率优化工具\u003c/h2\u003e\\n\u003cp\u003e以下是最好用的Shopify转化率优化工具，排名不分先后：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/privy?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePrivy\u003c/a\u003e：支持设置弹出式窗口、电子邮件和短信营销。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/smile-io?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eSmile\u003c/a\u003e：客户推荐和VIP计划。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/blypai?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eBlyp：\u003c/a\u003eAI跟踪功能，发现潜在的转化机会。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/firepush?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFirepush：\u003c/a\u003e一款再营销应用，支持购物车提醒，开展多渠道营销活动。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eYotpo Product Reviews\u003c/a\u003e: 收集并显示买家评分和评论等社会认同。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://help.hotjar.com/hc/en-us/articles/115009502848-Shopify\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eHotjar\u003c/a\u003e：通过热图、会话记录、调查和反馈小工具等，了解用户行为。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果转化率优化对你来说太复杂，你可以\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e聘请Shopify合作伙伴\u003c/a\u003e为你代劳，随时为你提供服务。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e转化率优化最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e利用A/B测试提升网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e用户友好设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e明确的行动号召\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e通过行为分析，获得更深的理解\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e优化页面加载速度\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"24\\\"\u003e1. 利用A/B测试提升网站\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/the-complete-guide-to-ab-testing\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e是对转化率进行实验，也称为拆分运行测试。对同一网页或内容的两个版本进行比较，看看哪个版本的效果更好。\u003c/p\u003e\\n\u003cp\u003eA/B测试的目的是验证网页内容，比如信息层级，或行动号召。将新旧版本，同时展示给同类访客。平均转化率较高的版本，将向所有受众展示。\u003c/p\u003e\\n\u003cp\u003e请记住，A/B测试不仅适用于销售，也适用于所有类型的转化。凡是想要改进内容，都要至少测试一个变量，要有一部分受众接受测试，因此，你可以对任意部分进行分割测试。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e2. 用户友好设计\u003c/h3\u003e\\n\u003cp\u003e如果访客找不到想要的产品，或者无法舒适地浏览你的网站目录，他们就会离开你的网站。无论是移动端，还是桌面端，直观且友好的界面设计，都能延长访客停留的时间，从而提高转化率。\u003c/p\u003e\\n\u003cp\u003eShopify建站工具在设计时，也将转化率优化纳入考虑。所有的\u003ca href=\\\"https://themes.shopify.com/?locale=zh-CN\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShopify商店模板\u003c/a\u003e，都内置了优化用户体验的功能，如简洁的网站导航、响应式设计和自定义行动号召。再加上强大的Shopify Checkout结账工具，让付款变得简单，同时，也支持设置送货偏好，让买家更满意。\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e3. 明确的行动号召\u003c/h3\u003e\\n\u003cp\u003e网站访客形成第一印象的时间仅为\u003ca href=\\\"https://www.researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e50毫秒\u003c/a\u003e。因此，简单、直白，是游戏的规则。\u003c/p\u003e\\n\u003cp\u003e你不能指望访客去摸索你的意图，所以，要尽可能简单地表述你希望他们执行的操作，并将行动号召放在页面上转化率最高的位置。如果是\u003ca href=\\\"/zh/blog/homepage-design\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e主页\u003c/a\u003e，建议将行动呼吁放在折叠栏的上方。\u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003e4. 通过行为分析，获得更深的理解\u003c/h3\u003e\\n\u003cp\u003e跟踪和分析用户与网站的互动。了解每次点击、跳转和购买背后的原因。\u003c/p\u003e\\n\u003cp\u003e有了这些行为数据，你就能更好地：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在线营销产品\u003c/li\u003e\\n\u003cli\u003e向目标受众推销产品\u003c/li\u003e\\n\u003cli\u003e捆绑产品和促销\u003c/li\u003e\\n\u003cli\u003e提高平均订单量\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e使用\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/index\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShopify分析\u003c/a\u003e查看\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/report-types/default-reports/behaviour-reports\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e行为报告\u003c/a\u003e，了解用户在网站上的行为。利用报告中的数据，更好地设置商店，激励访客购买更多产品。\u003c/p\u003e\\n\u003cp\u003e例如，你的商店有一个搜索栏，你可以在搜索报告中查看用户搜索的内容，再相应地调整产品标题和描述，以便访客快速找到想要的商品。\u003c/p\u003e\\n\u003ch3 id=\\\"28\\\"\u003e5. 优化页面加载速度\u003c/h3\u003e\\n\u003cp\u003e近70%的消费者表示，网站加载速度会影响他们的购买意愿。因此，务必在媒体丰富度和数字体验间取得平衡。\u003c/p\u003e\\n\u003cp\u003ePortent公司的一项研究证实，加载时间在1秒内，其转化率是加载时间在5秒内的网站的2.5倍。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"条形图展示网站加载速度在1-10秒内的网站所对应的转化率。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/barchart_b9c643c6-63a6-4bbb-b974-42d51ea14471.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\"\u003e\\n\u003cfigcaption\u003e加载时间在1秒内的转化率为3.05%，2秒内为1.68%。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e优化页面加载速度的第一步是选对电商平台。例如，Shopify的服务器速度在电商行业遥遥领先，平均比其他同类平台快2.8倍。使用Shopify，为你的客户提供更快的加载速度，更好的用户体验，从而提高你的网店销量。\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003e转化率优化案例\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003eKotn\u003c/li\u003e\\n\u003cli\u003ePullup \u0026amp; Dip\u003c/li\u003e\\n\u003cli\u003eFiltrous\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eKotn\u003c/h3\u003e\\n\u003cp\u003e借助Shop Pay，让移动端购物者极速完成结账。根据Shopify的报告显示，使用Shop Pay结账的商家，如Kotn，其移动端成交率是其他商家的1.91倍。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://kotn.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKotn\u003c/a\u003e的联合创始人本杰明·塞勒（Benjamin Sehl）说：“如今，我们的大多数客户都在移动设备上寻找新产品，如果你要求他们填写表格，你很可能就会失去他们。我们使用Shop Pay结账系统，让客户体验拥有愉悦的购物体验，而且，由于Shop Pay与百万商户生态系统连接，即使是新客户，也能一键结账。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shoppay_c5f8cbab-a745-456a-a49b-89dc3f2f5100.jpg?v=1742368865\\\" alt=\\\"Kotn的Shop Pay结账示例，购物车中有一件黑色连衣裙。\\\"\u003e\\n    \u003cfigcaption\u003eKotn利用Shop Pay提供快速的移动端结账体验。\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003ch3\u003ePullup \u0026amp; Dip\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.pullup-dip.com/\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePullup \u0026amp; Dip\u003c/a\u003e是专门生产高质量训练器材的公司，原先使用的是Shopware的电商服务，但遭遇许多重大挑战。由于平台过于复杂、不易使用，在独立托管和结账方面都遇到了困难，阻碍公司进行转化率优化。\u003c/p\u003e\\n\u003cp\u003e随后，该品牌选择迁移至Shopify Plus，利用Shopify Plus的无缝集成功能、现代化的设计，以及更便捷的操作，最终让公司的转换率提高348%，销售额提高48%。而且，Shopify Plus还支持快速调整，保证企业的灵活性。另外，企业还可以利用\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shopify-payments\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShopify Payments\u003c/a\u003e改进结账流程，确保安全和可扩展性。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多：\u003ca href=\\\"/zh/blog/shopifyplus-story-funnyfuzzy\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e小萌宠大生意！养宠生活DTC品牌FUNNYFUZZY如何借力Shopify Plus实现全渠道高效增长？\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003eFiltrous\u003c/h3\u003e\\n\u003cp\u003e大卫·亚奇（David Yadzi）在自家车库创办了Filtrous公司，销售实验室注射器过滤器，并在10年内，创造百万美元的价值，带领企业走向全球。\u003c/p\u003e\\n\u003cp\u003e然而，在这段旅程中，他们也遇到了一个问题：他们使用的电商平台BigCommerce已经过时，缺乏灵活性，无法创造无缝的B2B购物体验。他们的客户认为他们的网站不易使用，经常需要联系客服，才能下单。\u003c/p\u003e\\n\u003cp\u003e随后，他们选择迁移至Shopify，解决上述的所有问题。借助\u003ca href=\\\"/zh/plus/solutions/b2b-ecommerce\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003eShopify的B2B商务服务\u003c/a\u003e，为批发商创建一个自助平台，加快结账速度，简化订单执行，自动化后台操作。这不仅为客服团队每周节省10个小时，更是将有机转化率提高27%。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多：\u003ca href=\\\"/zh/blog/what-is-ecommerce\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e2024年电子商务全攻略：深度解析什么是电子商务\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003e转化率优化和搜索引擎优化\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e将搜索引擎优化的基础与转换率优化的策略相结合\u003c/li\u003e\\n\u003cli\u003e平衡关键词优化和用户体验\u003c/li\u003e\\n\u003cli\u003e创作高质量的内容\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e转化率优化（CRO）和\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e搜索引擎优化（SEO）\u003c/a\u003e相辅相成。谷歌等搜索引擎会优先考量网站速度和用户体验，如果不进行优化，可能会实践会影响你的搜索引擎排名。\u003c/p\u003e\\n\u003cp\u003e实际上，当搜索引擎将访客引导至你的网站时，就是希望你能为他们提供最好的体验。因此，如果用户是来购物的，网站就必须易于浏览，并提供无缝的结账流程。\u003c/p\u003e\\n\u003cp\u003e在制定转化率优化战略时，请考虑以下有关搜索引擎优化的内容：\u003c/p\u003e\\n\u003ch3\u003e将搜索引擎优化的基础与转换率优化的策略相结合\u003c/h3\u003e\\n\u003cp\u003e创建网页前，先进行\u003ca href=\\\"/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\" rel=\\\"noopener noreferrer\\\" target=\\\"_blank\\\"\u003e关键词研究\u003c/a\u003e，了解潜在客户都在使用哪些词汇，再将这些关键词添加到你的网页中：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eURL结构\u003c/li\u003e\\n\u003cli\u003e页面标题\u003c/li\u003e\\n\u003cli\u003e元描述\u003c/li\u003e\\n\u003cli\u003e副标题\u003c/li\u003e\\n\u003cli\u003e图片Alt文本\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e平衡关键词优化和用户体验\u003c/h3\u003e\\n\u003cp\u003e关键词优化是搜索引擎优化的重要部分，目的是告诉搜索引擎你的网页是关于什么内容，以便搜索引擎进行相应的排名。\u003c/p\u003e\\n\u003cp\u003e切记：不要过度使用关键词，否则容易引起读者的反感。请尽量：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e自然地引用关键词，避免牵强附会。\u003c/li\u003e\\n\u003cli\u003e提供主题相关的有价值的信息。 \u003c/li\u003e\\n\u003cli\u003e使用同义词。 \u003c/li\u003e\\n\u003cli\u003e为读者而写作。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e创作高质量的内容\u003c/h3\u003e\\n\u003cp\u003e优质内容仍是互联网世界的通行证，既能向搜索引擎表明你的网站是可信的，也能向访客表明，你不是在浪费他们的时间，而是用心地提供更好的浏览体验。\u003c/p\u003e\\n\u003cp\u003e内容可以是：博客文章、精心设计的着陆页、主页视频、产品页的社交媒体内容等等。无论以何种形式发布内容，都要确保信息丰富、研究透彻。这样，当访问者打开页面时，就会感到被重视，有参与互动的意向，并更加信任你的品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"9\\\"\u003e立即优化转化率\u003c/h2\u003e\\n\u003cp\u003e无论是营销人员还是企业老板，都希望访客能点击网站上的按钮或链接，这比什么都重要，所以电商营销策略种，必须包含转化率优化。\u003c/p\u003e\\n\u003cp\u003e上述试验和策略是很好的起点，能让更多的网站访客如你所期待地继续操作。但在此基础上，你需要不断测试、学习和优化，让网站的内容更具说服力。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"10\\\"\u003e转化率优化——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e有哪些优化转化率的策略？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提高网站速度\u003c/strong\u003e：网站速度慢会导致用户跳出。优化网站速度，有助于改善用户体验，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e简化结账流程\u003c/strong\u003e：减少流程步骤，只询问必要信息，有助于提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用高质量产品图片\u003c/strong\u003e：帮助客户直观了解产品，并做出明智的购买决定。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提供详细的产品说明\u003c/strong\u003e：帮助客户了解产品及其功能。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e免费送货\u003c/strong\u003e：有助于减少弃购，从而提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e引用客户评论和评级\u003c/strong\u003e：树立信誉形象，与潜在客户建立信任关系。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e定向促销\u003c/strong\u003e：开展有针对性的促销活动，激励客户购买，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e重定向广告\u003c/strong\u003e：吸引中途放弃购物的群体，或尚未下单就离开网站的潜在客户。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e \u003c/strong\u003e\u003cstrong\u003e提供客户\u003c/strong\u003e\u003ca target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\" href=\\\"/zh/payments\\\"\u003e\u003cstrong\u003e结账选项\u003c/strong\u003e\u003c/a\u003e：减少结账过程中的摩擦，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e移动设备优化\u003c/strong\u003e：改善用户体验，提高转化率。 \u003c/li\u003e\\n\u003c/ul\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化难吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e可能很困难，也很耗时，因为其中涉及大量的实验、分析和调整，以使你的\u003ca target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\" href=\\\"/zh/blog/build-a-website\\\"\u003e网站\u003c/a\u003e或应用程序对客户更具吸引力。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何进一步优化转化率？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e优化网站元素，改善用户体验，例如，设计更有吸引力的行动号召，加快网站速度，或撰写有说服力的内容。你也可以使用A/B测试方法，找出有效的优化策略。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么是转化率优化策略？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e旨在提高网站或应用内的访客转化率，提高访客在网页上采取行动的几率。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何进行转化率优化试验？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e请遵循以下五步流程：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e研究\u003c/strong\u003e：进行转化率优化的审计，并确定需要优化的部分。了解访客在网站的行为，以及不同的网页功能对访客行为的影响。通过Google Analytics、客户调查、可用性测试和用户访谈等方式，收集数据。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e假设\u003c/strong\u003e：根据收集的数据，决定优化的项目。例如，提出一个假设：“增加一个全局搜索栏，将使转化率提高两倍，因为这能帮助用户找到想要的产品。” \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e确定优先级\u003c/strong\u003e：决定优先进行测试的假设。找出哪些页面对增长的影响最大，首先进行测试。寻找表现不佳的页面，或者能够快速提高转化率的简单方法。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e测试\u003c/strong\u003e：在不同的页面上进行测试，看看怎么做的效果最佳。以可控的方式进行更改，如进行A/B测试。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e学习\u003c/strong\u003e：测试后，分析结果，决定是否进行修改。如果不应该修改，思考为什么没有效果，以此为依据，再开展今后的试验。 \u003c/li\u003e\\n\u003c/ol\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\",\"excerpt\",\"想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。\",\"excerptHtml\",\"\u003cp dir=\\\"ltr\\\"\u003e\u003cspan\u003e想提高网站点击率和销售额？那就优化转化率！本文介绍转化率优化的实用策略和工具，适用于各类电商网站。\u003c/span\u003e\u003c/p\u003e\",\"seo\",{\"_1959\":1995,\"_339\":-5,\"_1803\":1990},\"SEO\",\"metafields\",[-5,-5,-5,1998,2004,-5,2007],{\"_1959\":1999,\"_2000\":2001,\"_2002\":2003},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/120261189-conversion-rate-optimization\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/120261189-conversion-rate-optimization\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/120261189-conversion-rate-optimization\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/120261189-conversion-rate-optimization\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/120261189-conversion-rate-optimization\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/120261189-conversion-rate-optimization\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/120261189-conversion-rate-optimization\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/120261189-conversion-rate-optimization\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/120261189-conversion-rate-optimization\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/120261189-conversion-rate-optimization\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/120261189-conversion-rate-optimization\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/120261189-conversion-rate-optimization\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/120261189-conversion-rate-optimization\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/guia-de-como-melhorar-e-otimizar-a-taxa-de-conversao\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/conversion-rate-optimization\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/conversion-rate\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/conversion-rate-optimization\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/120261189-conversion-rate-optimization\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1999,\"_2000\":2005,\"_2002\":2006},\"[{\\\"title\\\":\\\"16个出色的弃购邮件示例，助你挽回弃单和流失销售额\\\",\\\"url\\\":\\\"blog/abandoned-cart-emails\\\"},{\\\"title\\\":\\\"谷歌广告手册：14种广告系列类型以及它们带来的效益\\\",\\\"url\\\":\\\"blog/google-ads-types\\\"},{\\\"title\\\":\\\"畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\\\",\\\"url\\\":\\\"blog/trending-products\\\"},{\\\"title\\\":\\\"海外版抖音赚钱之道  8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"url\\\":\\\"blog/make-money-on-tiktok\\\"},{\\\"title\\\":\\\"FAQ 是什么意思？常见问题页面创建技巧及示例分享\\\",\\\"url\\\":\\\"blog/120928069-how-to-create-faq-page\\\"},{\\\"title\\\":\\\"如何有效编辑网站描述？以下提升流量和转化率的技巧供你参考\\\",\\\"url\\\":\\\"blog/how-to-write-meta-descriptions\\\"},{\\\"title\\\":\\\"Shopify Payments 热门问题合集，如何注册如何提现？一文搞懂\\\",\\\"url\\\":\\\"blog/introduction-to-shopify-payments\\\"},{\\\"title\\\":\\\"加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单\\\",\\\"url\\\":\\\"blog/canadian-holiday-marketing\\\"},{\\\"title\\\":\\\"Twitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝\\\",\\\"url\\\":\\\"blog/make-merch-for-twitch\\\"},{\\\"title\\\":\\\"营销人员最爱：如何以成熟产品打造私有品牌（Private Label）？\\\",\\\"url\\\":\\\"blog/private-label\\\"}]\",\"interlinkings_json\",{\"_1959\":1999,\"_2000\":2008,\"_2002\":2009},\"[{\\\"title\\\":\\\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"make-money-on-tiktok\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\\\",\\\"imageAltText\\\":\\\"海外抖音赚钱\\\",\\\"modifiedAt\\\":\\\"2021-12-03\\\"},{\\\"title\\\":\\\"跨境电商选品策略与方法，好的选品是成功的一半\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"product-ideas-for-cross-border-ecommerce\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\\\",\\\"imageAltText\\\":\\\"跨境电商选品\\\",\\\"modifiedAt\\\":\\\"2021-12-18\\\"},{\\\"title\\\":\\\"如何开设一家 Shopify 商店：分步指南\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\\\",\\\"imageAltText\\\":\\\"Shopify商店指南\\\",\\\"modifiedAt\\\":\\\"2021-04-08\\\"},{\\\"title\\\":\\\"独立站助力品牌升级，引领商家出海新方向\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"self-built-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\\\",\\\"imageAltText\\\":\\\"国内商家通过跨境电商独立站对接全球消费者\\\",\\\"modifiedAt\\\":\\\"2021-07-06\\\"},{\\\"title\\\":\\\"Shopify 是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2025年3月16日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e转化率优化的目的，是将网站访客，转化为客户，或潜在客户。\u003c/p\u003e\\n\u003cp\u003e与其耗费时间和金钱引流，不如提高转化率，让现有流量产生更多的价值。\u003c/p\u003e\\n\u003cp\u003e本指南旨在解析“转化率优化”的奥秘，用通俗易懂的语言教你计算转化率，执行基本的优化任务。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e什么是转化率优化？\u003c/h2\u003e\\n\u003cp\u003e转化率优化是一种\u003ca href=\\\"/zh/blog/marketing-strategies\\\" target=\\\"_blank\\\"\u003e营销策略\u003c/a\u003e，旨在提高访客执行指定操作（即转化）的比例。转化可以指购买、订阅资讯\u003ca href=\\\"/zh/blog/create-a-newsletter\\\" target=\\\"_blank\\\"\u003e简报\u003c/a\u003e，或是点击一个链接。对网站或营销活动而言，有几种不同类型的转化。例如，社交媒体广告的转化，可定义为点击打开网站，而产品页面的转化，可定义为用户将产品添加至购物车。要进行转化率优化，首先需要计算网站当前的转化率。接着，根据现有内容，测试新的解决方案。通常，营销人员会使用多元测试、拆分测试和A/B测试等方式。后文将详细介绍。接着，你需要先思考要优化哪种类型的转化，且，如何得知是否已成功优化内容？\u003c/p\u003e\\n\u003ch3\u003e平均转化率是什么？\u003c/h3\u003e\\n\u003cp\u003e要提高网店的转化率，你需要不断进行测试和调整。而且，为保证测试的有效性，你需要设定\u003ca href=\\\"/zh/blog/what-is-benchmarking\\\" target=\\\"_blank\\\"\u003e基准\u003c/a\u003e，为工作制定评判标准。\u003c/p\u003e\\n\u003cp\u003e随着转化率优化，你可以根据内容的历史表现，设定你的基准和目标。但首先，有必要了解同类网站的平均转化率。\u003c/p\u003e\\n\u003cp\u003e如果运营的是\u003ca href=\\\"/zh/website-builder\\\" target=\\\"_blank\\\"\u003e电商网站\u003c/a\u003e，通常订单的平均转化率在\u003cstrong\u003e2.5%到3%之间\u003c/strong\u003e。如果你的转化率高于3%，那么你就可以为自己鼓掌了。\u003c/p\u003e\\n\u003cp\u003e👀 许多\u003ca href=\\\"https://ecommerceconversionchecklist.com/shopifycro-casestudies\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e转化率优化\u003c/a\u003e的案例研究表明，一些微小的调整，也能对转化率产生巨大影响。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e如何计算转化率？\u003c/h2\u003e\\n\u003cp\u003e将转化总数，除以规定时间内与网站、网页或内容进行互动的用户总数，从而得出转化率。将结果乘以100%，即可得出一个百分比：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e转化率 =（转化总数/访客总数）× 100%\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e假设店铺上个月有50笔订单，共接待1,000名访客。那么，该店铺的销售转化率就是50除以1,000，得到0.05，再乘以100%，等于5%。\u003c/p\u003e\\n\u003cp\u003e要计算出准确的\u003ca href=\\\"/zh/blog/ecommerce-conversion-rate\\\" target=\\\"_blank\\\"\u003e转化率\u003c/a\u003e，就必须对收集的数据进行分析。在线下单算不算一种转化？还是得等到确认收货后？计算的是网页会话？还是独立访客数量？\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/conversation_rate.png?v=1742368864\\\" alt=\\\"转化率的计算公式\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e如何开始优化转化率？\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e产品页面\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e博客文章\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e着陆页面\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下是优化转化率，增强用户体验，提高转化率的三个关键网站区域：\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e产品页面\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e是电商网站的支柱，也将从转化率优化中受益。你需要测试\u003cstrong\u003e产品图片、产品描述和品牌语言风格\u003c/strong\u003e优化后的效果。\u003c/p\u003e\\n\u003ch4\u003e产品摄影\u003c/h4\u003e\\n\u003cp\u003e当客户无法与产品进行互动时，展示产品的媒体就成了关键的转化因素。确保\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e产品图片\u003c/a\u003e具有高分辨率，并能凸显最受欢迎的特点。\u003c/p\u003e\\n\u003cp\u003e还可以尝试加入360度视图、演示视频或3D模型等，让访客能有全方位的视觉体验。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/3DmobileAR_b81ffe25-a9fe-4860-af42-72a4082bfaf3.jpg?v=1742368863\\\" alt=\\\"Shopify移动AR应用扫描花瓶进行产品建模。\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e使用Shopify移动应用的3D产品扫描仪来提升客户的购物体验。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e产品描述\u003c/h4\u003e\\n\u003cp\u003e与媒体一样，\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e也是网购用户与产品间的一个接触点。虽然用长篇动人的文案介绍商品也能打动不少顾客，但要实现高转化率，产品的文字描应在内容丰富度和简洁间取得平衡。\u003c/p\u003e\\n\u003cp\u003e如果描述中缺乏有关结构、合身性、用途或\u003ca href=\\\"/zh/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003e卖点\u003c/a\u003e的信息，可能会让顾客失去信心，放弃购买。如果信息过多，购物者也可能选择跳过。\u003c/p\u003e\\n\u003cp\u003e因此，产品描述要简洁明了，突出产品的\u003cstrong\u003e功能和优势\u003c/strong\u003e。用项目符号和图片分割大段文字，让用户滚动浏览。\u003c/p\u003e\\n\u003ch4\u003e品牌声音\u003c/h4\u003e\\n\u003cp\u003e转化率不仅受产品信息影响，语言表达的方式也很重要。这就是品牌声音，或者理解为，品牌的语言风格。\u003c/p\u003e\\n\u003cp\u003e品牌声音应能与目标受众产生共鸣。使用熟悉、亲切的语调，有利于与消费者建立信任。\u003c/p\u003e\\n\u003cp\u003e如果品牌的声誉还未打响，你可以考虑不一样的语言风格，让内容能给人留下印象。建议：\u003c/p\u003e\\n\u003cp\u003e• \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; 利用买家评论、产品测评，或其他权威品牌的认可，向消费者证明自己。\u003c/p\u003e\\n\u003cp\u003e• \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; 制定\u003ca href=\\\"/zh/blog/return-process\\\" target=\\\"_blank\\\"\u003e退货\u003c/a\u003e政策，允许客户试用和退货，减少购物摩擦。\u003c/p\u003e\\n\u003cp\u003e• \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; 拍摄真实的\u003ca href=\\\"/zh/blog/video-marketing\\\" target=\\\"_blank\\\"\u003e产品视频\u003c/a\u003e，展示真实的使用场景\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e博客文章\u003c/h3\u003e\\n\u003cp\u003e网站的\u003ca href=\\\"/zh/blog\\\" target=\\\"_blank\\\"\u003e博客文章\u003c/a\u003e，尤其是经过\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003e搜索引擎优化\u003c/a\u003e，能够吸引读者的文章，也有可能提高转化率。重点关注文章中的\u003cstrong\u003e行动号召和潜在客户生成\u003c/strong\u003e。\u003c/p\u003e\\n\u003ch4\u003e行动号召\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\\\" target=\\\"_blank\\\"\u003e行动号召\u003c/a\u003e就是告诉受众下一步要做什么，通常是一个按钮，或一个链接，指向\u003ca href=\\\"/zh/blog/sales-funnel\\\" target=\\\"_blank\\\"\u003e销售漏斗\u003c/a\u003e的下一阶段。\u003c/p\u003e\\n\u003cp\u003e博客文章的行动号召应与文章主题相关。要能引导读者考虑购买相关产品，而不是要求必须购买。\u003c/p\u003e\\n\u003cp\u003eA/B测试（见下文）有助于确定行动号召的位置，以及哪些单词或短语更能吸引点击量。\u003c/p\u003e\\n\u003ch4\u003e潜在客户的生成\u003c/h4\u003e\\n\u003cp\u003e在博客文章中询问读者，是否愿意接收额外的内容，如可下载的PDF文档、清单或精选文章。这是为了收集潜在客户的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件\u003c/a\u003e地址，以便未来将他们转化为客户，同时还能为品牌吸引到更多的注意力。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e着陆页\u003c/h3\u003e\\n\u003cp\u003e着陆页的设计目标只有一个：将访客转化为潜在客户或客户。着陆页通常是访客对网站的第一印象，因此，着陆页是优化的关键，你需要\u003cstrong\u003e逐步测试\u003c/strong\u003e，完善\u003cstrong\u003e信息层级\u003c/strong\u003e，使其发挥最大作用。\u003c/p\u003e\\n\u003ch4\u003e信息层级\u003c/h4\u003e\\n\u003cp\u003e根据着陆页内容的重要程度，对页面进行组织。最关键的信息，如企业的价值主张和行动号召，应放在页面的顶部。次要的细节，如客户推荐或其他产品信息，可放在页面稍后的位置。\u003c/p\u003e\\n\u003ch4\u003e逐步测试\u003c/h4\u003e\\n\u003cp\u003e对访问量大的着陆页面，不断测试其内容类型、设计和排版。关注网站访客的行为，并相应调整页面结构，通常可以在不改变实质内容的情况下，实现转化率优化。\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e10个转化率优化策略，收获更多的客户\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003e使用Shopify Checkout\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003e简化行动号召\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003e运行A/B测试\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003e添加弹出式窗口\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003e使用问候栏\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003e分享社会认同\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003e使用智能搜索栏\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003e使用热图\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003e弃购邮件提醒\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003e移动设备访问速度优化\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e网店优化是一个不断反复的过程。持续关注你的受众，寻找方法，为对方提供更好的服务。\u003c/p\u003e\\n\u003cp\u003e以下是10个可考虑的转化技巧。分别优化网站的不同部分，从而组成一个完整的转化率优化策略。\u003c/p\u003e\\n\u003ch3 id=\\\"14\\\"\u003e1. 使用Shopify Checkout\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Shopify Checkout部分功能的图片展示。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify_checkout.png?v=1742368866\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e使用Shopify Checkout来提高Shopify商店的购买转化率。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eShopify Checkout是能够提高网店转化率的结账方式，是全球电商网站的重要助手。\u003c/p\u003e\\n\u003cp\u003e设置便于操作的行动号召，引导访客进入转化漏斗，再用有说服力的产品描述吸引他们，以及无缝的网站设计，以消除购买旅程中的摩擦。然而，如果潜在客户认为结账不方便，就很有可能\u003ca href=\\\"/zh/blog/shopping-cart-abandonment\\\" target=\\\"_blank\\\"\u003e放弃购买\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e弃购并非个别现象：多达\u003ca href=\\\"https://www.barilliance.com/cart-abandonment-rate-statistics/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e85%\u003c/a\u003e的移动端用户会在结账前离开网站。降低弃购率的关键是当访客决定购买时，要确保\u003ca href=\\\"/zh/blog/checkout-process-optimization\\\" target=\\\"_blank\\\"\u003e结账过程顺畅\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/checkout\\\" target=\\\"_blank\\\"\u003eShopify Checkout\u003c/a\u003e是海外转化率最高的在线结账方式。支持为品牌自定义一键式结账。使用Shopify Checkout，商家能够：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e将结账界面的外观个性化，使其与网站风格相匹配\u003c/li\u003e\\n\u003cli\u003e提供多种付款方式，包括信用卡、礼品卡和分期付款\u003c/li\u003e\\n\u003cli\u003e添加转化率优化功能，如客户账户、\u003ca href=\\\"/zh/blog/loyalty-program\\\" target=\\\"_blank\\\"\u003e忠诚度计划\u003c/a\u003e和个性化追加销售\u003c/li\u003e\\n\u003cli\u003e自动填写客户信息（加快结账速度，提高转化率）\u003c/li\u003e\\n\u003cli\u003e添加\u003ca href=\\\"/zh/shop-pay\\\" target=\\\"_blank\\\"\u003eShop Pay\u003c/a\u003e，为1亿多用户提供极速结账服务\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"15\\\"\u003e2. 简化行动号召\u003c/h3\u003e\\n\u003cp\u003e品牌Province of Canada网站首页，配有清晰的关于品牌主打抓绒卫衣（The Flag Fleece Sweatsuit）的行动号召按钮，鼓励访问者购物。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"border block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/flagfleecesweatsuit_0e54f546-a9b3-4df4-9cf2-40eea91da6ab.jpg?v=1742368865\\\" alt=\\\"Province of Canada网站首页，一男一女两位模特穿着黑色抓绒卫衣，并配有行动号召的文案。\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e为降低行动号召的复杂性，你可以将信息分散在文字和图片间。例如，Province of Canada利用两张主页图片，占据打开网站后的整个屏幕，并用最少的文字，告知访客新品的库存和配色。\u003c/p\u003e\\n\u003cp\u003e如果你不确定用什么\u003ca href=\\\"/zh/blog/image-sizes\\\" target=\\\"_blank\\\"\u003e图片\u003c/a\u003e作为主页横幅，建议选择最畅销、利润最高、最新上市，或当前最流行的产品。\u003c/p\u003e\\n\u003ch3 id=\\\"16\\\"\u003e3. 运行A/B测试\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"购买胡须油的购物车信息汇总页面的A/B测试\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ABtesting_5a0b3a06-51ac-4087-bb30-0fe2b8b036c6.jpg?v=1742368864\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e电商公司Fuel Made对滑出式购物车进行A/B测试。\u003cem\u003eFuel Made\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eA/B测试的范围包括链接按钮、横幅、背景和电子邮件主题行等。变量可以是全新的内容，也可以是细微的调整，比如不同的字体颜色，或调节后的页面对比度。\u003c/p\u003e\\n\u003cp\u003e电商公司\u003ca href=\\\"https://fuelmade.com/blogs/news/a-b-testing-examples-and-best-practices-for-shopify-brands\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eFuel Made\u003c/a\u003e使用A/B测试的方法，为男士美容品牌Live Bearded测试不同的滑出式购物车设计方案，并帮助他们提高了转化率。他们发现，增加“图标和信任信息”，可以将转化率提高18%，这也证明了小变化的大力量。\u003c/p\u003e\\n\u003cp\u003e在进行A/B测试（或转化率优化测试）之前，请确保网站有足够的\u003ca href=\\\"/zh/blog/how-to-increase-website-traffic\\\" target=\\\"_blank\\\"\u003e流量\u003c/a\u003e，以支持生成有意义的结果。如果样本量太小，可能无法得到准确的结果。\u003c/p\u003e\\n\u003ch3 id=\\\"17\\\"\u003e4. 添加弹出式窗口\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/alwayspan_c92b36e9-fbf0-4c01-b554-8e0d54ea8ae5.jpg?v=1742368864\\\" alt=\\\"Our Place网站上弹出窗口，提供赢取免费的Always Pan的机会。\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eOur Place的网站上有一个弹出窗口，提供赢取免费的Always Pan的机会。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e这是完成网页加载后，出现在屏幕前方的一个方框或气泡。弹出式窗口通常用于突出信息，尤其是大多数消费者都希望了解的信息，比如优惠代码。你也可以利用弹出式窗口发送通知，比如，“有人下单了”。\u003c/p\u003e\\n\u003cp\u003e弹出式窗口能瞬间吸引用户的注意力，以此提高网站的转化率。你可以设置在用户执行操作后，弹出窗口，例如，当用户的光标移向屏幕顶部，有意退出网站时，跳出窗口，营造一种\u003ca href=\\\"/zh/blog/using-scarcity-urgency-increase-sales\\\" target=\\\"_blank\\\"\u003e紧迫感\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sumome.com/stories/pop-up-statistics\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e研究\u003c/a\u003e表明，在合适的位置放置精心设计的弹出窗口，平均转化率超过9%。\u003c/p\u003e\\n\u003cp\u003e你可以通过提供内容或折扣，换取访客的联系信息，因此，弹出式广告也是积累潜在客户的机会。例如，在进入Our Place主页后，网站就会弹出一个免费赠品窗口。\u003c/p\u003e\\n\u003cp\u003e尝试使用\u003ca href=\\\"https://apps.shopify.com/privy?locale=zh-CN\\\" target=\\\"_blank\\\"\u003ePrivy\u003c/a\u003e或\u003ca href=\\\"https://apps.shopify.com/powr-popup?locale=zh-CN\\\" target=\\\"_blank\\\"\u003ePowr\u003c/a\u003e等应用程序，在主页上添加弹出式窗口，提供\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/discounts/managing-discount-codes\\\" target=\\\"_blank\\\"\u003e折扣代码\u003c/a\u003e，以换取访客的电子邮件地址。\u003c/p\u003e\\n\u003ch3 id=\\\"18\\\"\u003e5. 使用问候栏\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Our Place网站展示Always Pan的促销横幅。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ourplacewebsite_f1ae5862-5915-4f89-b74a-6b967e3f7f6a.jpg?v=1742368865\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eOur Place的网站展示了一个促销横幅，提供及时的产品更新和优惠。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e问候栏，又称欢迎栏，作用与弹出式窗口相似。然而，与弹出式窗口可以被忽略不同，问候栏在页面上是静态的，访客无法关闭。\u003c/p\u003e\\n\u003cp\u003e许多网站都会使用问候栏抓住访客的注意力，提供有价值的信息，例如当前或即将到来的促销，折扣代码，或特别优惠。用户进入网站后，能立即在页面顶部看见问候栏，因此，这是一种快速传达信息的方式，可以提高转化率。\u003c/p\u003e\\n\u003cp\u003e例如，Our Place的主页设置有一个问候栏，提供折扣和免费送货的优惠。\u003c/p\u003e\\n\u003cp\u003e你可以使用\u003ca href=\\\"https://apps.shopify.com/zotabox-promotion-conversion-tool?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eZotabox\u003c/a\u003e等应用设置一个友好（不打扰用户）的问候栏。\u003c/p\u003e\\n\u003ch3 id=\\\"19\\\"\u003e6. 分享社会认同\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beardbrand_a6a33127-d2a3-4371-89e1-4b20222dd602.jpg?v=1742368865\\\" alt=\\\"Beardbrand的产品页面显示Utility Bar肥皂的4.4星客户评分。\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eBeardbrand的Utility Bar肥皂产品页面突出显示产品的高评分。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e社会认同的目的是鼓励访客消费。社会认同是优化转化率的有力工具，通过展示其他客户的好评或用例，吸引新访客下单。\u003c/p\u003e\\n\u003cp\u003e如果曾经有\u003ca href=\\\"/zh/blog/influencer-marketing-campaigns\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e使用过你的产品，或者，知名刊物曾重点介绍过你的产品，那么，请在网站上展示这些证据。来自老客户的正面评价，也是一种社会认同，对潜在买家来说，其意义不亚于好友推荐。\u003c/p\u003e\\n\u003cp\u003eShopify店主可使用\u003ca href=\\\"https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eYotpo\u003c/a\u003e等应用程序，将客户评论嵌入产品页面。或者，安装\u003ca href=\\\"https://apps.shopify.com/fomo?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eFomo\u003c/a\u003e等应用，在访客屏幕的角落里，创建一个通知，展示实时的销售情况。这样做的目的也是激发潜在买家的紧迫感，同时提供社会认同，表示有许多用户对这些产品感兴趣。\u003c/p\u003e\\n\u003cp\u003e社会认同对美容护肤行业尤其有帮助。例如，\u003ca href=\\\"https://www.beardbrand.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eBeardbrand\u003c/a\u003e在所有的产品页面上，都力求突出显示客户的星级评价。\u003c/p\u003e\\n\u003ch3 id=\\\"20\\\"\u003e7. 使用智能搜索栏\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Alo Yoga网站的搜索栏为“短裤（Short）”提供相关文本的搜索建议。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/aloyoga_9d8ebcf0-f9c2-47a5-b7c9-7745acd8862c.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e健身服装品牌\u003ca href=\\\"https://www.aloyoga.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eAlo Yoga\u003c/a\u003e使用智能搜索栏（提供预测文本建议），帮助顾客准确地找到想要的产品。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一些通过\u003ca href=\\\"/zh/blog/social-media-marketing-strategy\\\" target=\\\"_blank\\\"\u003e社交媒体\u003c/a\u003e广告，或搜索引擎查询，进入你的店铺的访客，可能并非为特定产品而来。对于他们来说，导航栏才是实现转化的机会。\u003c/p\u003e\\n\u003cp\u003e如果网站上有大量的商品，你可以考虑将搜索栏放在主页的显著位置，让用户有机会直接找到想要的产品，而不必分类搜索。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/searchanise?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eSearchanise\u003c/a\u003e等应用程序支持输入预测，帮助客户更快地找到想要的产品。智能搜索功能将在用户输入单词时，推荐可能的结果或产品，同时也会兼顾拼写错误和备用名称等因素。\u003c/p\u003e\\n\u003cp\u003e只要输入几个字母后，搜索栏就将为你推荐类别、产品和相关结果（这也是\u003ca href=\\\"/zh/blog/upselling-and-cross-selling\\\" target=\\\"_blank\\\"\u003e追加销售和交叉销售\u003c/a\u003e的有效方式）。\u003c/p\u003e\\n\u003ch3 id=\\\"21\\\"\u003e8. 使用热图\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/luckyorange_3f64b172-c24f-4c4d-b9b0-eacf5a95450e.jpg?v=1742368865\\\" alt=\\\"Molly \u0026amp; Denim主页的用户互动热图。\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eLucky Orange可以向你展示网站访客互动的热图。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e热图是\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e电商\u003c/a\u003e品牌常用的转化率优化策略，使用地图将行为数据转化为可视化数据。\u003c/p\u003e\\n\u003cp\u003e暖色区域是网站上的活跃部分，冷色区域则是不活跃的部分。如果热图上的某个区域是暖色，则代表转化内容（如行动号召）的潜在位置。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://apps.shopify.com/lucky-orange?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eLucky Orange\u003c/a\u003e等应用程序能够帮助商家研究整个网站的互动情况，包括弹出式窗口、下拉式窗口和表单等动态元素。许多热图应用程序，都附带辅助转化率优化工具，包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e屏幕录制器\u003c/strong\u003e：记录访客的浏览路线和互动情况\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e实时视图\u003c/strong\u003e：查看访客的实时活动，与访客进行即时聊天\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e数据细分\u003c/strong\u003e：按流量来源、设备类型、浏览器等，对数据进行分析\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"22\\\"\u003e9. 弃购邮件提醒\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"Casper电子邮件提示客户返回购物车并完成购买。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/casper_fc119e6e-7cce-4f66-b151-ed7b6816bcd1.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eCasper发送的弃购邮件提醒，提醒访客完成购买。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e弃购是常事，因此，你要想方设法联系购物车处于“休眠”状态的用户，这也是一项屡试不爽的转化率优化策略。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/abandoned-cart-emails\\\" target=\\\"_blank\\\"\u003e通过电子邮件，提醒买家\u003c/a\u003e，购物车中还有未下单的商品，同时考虑提供折扣或免费送货代码，以激励他们完成购买。\u003c/p\u003e\\n\u003cp\u003e不要忽略邮件的主题行，这是客户首先注意到的，会极大地影响邮件阅读率。主题不能太普通，但要高度相关，可考虑运行A/B测试。\u003c/p\u003e\\n\u003ch3 id=\\\"23\\\"\u003e10. 移动设备访问速度优化\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/googlelighthouse_35203296-53c6-4bff-8c55-cef9835739b3.jpg?v=1742368865\\\" alt=\\\"Chrome开发者页面在Lighthouse报告中显示高性能分数。\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e由谷歌推出的Lighthouse应用，是一款检查网页速度的实用工具。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e全球超过58%的网络流量来自智能手机和平板电脑，因此，网站必须适合移动设备浏览。\u003c/p\u003e\\n\u003cp\u003e如果你使用的是Shopify模板，后台将自动进行优化，以适应各种设备，但你还可以采取其他步骤，增强移动用户的体验。例如，简化网站导航，将按钮做得更大，更容易点击，并减少页面上的文字数量，以避免让小屏幕不堪重负。\u003c/p\u003e\\n\u003cp\u003e要检查网站的响应速度，请使用谷歌的\u003ca href=\\\"https://developer.chrome.com/docs/lighthouse/overview/?hl=en\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eLighthouse\u003c/a\u003e，这是一款能够提高网页质量的自动化工具。\u003c/p\u003e\\n\u003cp\u003e加载速度慢的网站会让用户止步，增加跳出率。网站速度快，不仅能提供更好的用户体验，还能提高网站的搜索引擎排名。网页速度是谷歌对网站进行排序的重要依据之一。\u003c/p\u003e\\n\u003cp\u003e你也可以使用谷歌的\u003ca href=\\\"https://pagespeed.web.dev/?utm_source=psi\u0026amp;utm_medium=redirect\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePageSpeed Insights\u003c/a\u003e，检查网站的加载时间。这是一款免费工具，可提供网站加载速度的详细报告，包括导致速度减慢的原因。\u003c/p\u003e\\n\u003cp\u003e优化网站加载速度是一项复杂的任务，但有几个要点必须记住。如果电商网站上有大量的媒体，那么，图片文件大小，将对加载速度有很大影响。\u003c/p\u003e\\n\u003cp\u003e可考虑使用\u003ca href=\\\"https://imageoptim.com/mac\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eImageOptim\u003c/a\u003e等工具压缩图片。在不影响图片分辨率的情况下，删除不必要的数据，提高网站速度，同时也有望提高转化率。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多转化率优化策略： \u003ca href=\\\"/blog/conversion-funnel-leaks\\\" target=\\\"_blank\\\"\u003e\u003c/a\u003e\u003ca href=\\\"/zh/blog/landing-page-design\\\" target=\\\"_blank\\\"\u003e打造高转化率的着陆页：20个范例\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"5\\\"\u003e最好用的转化率优化工具\u003c/h2\u003e\\n\u003cp\u003e以下是最好用的Shopify转化率优化工具，排名不分先后：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/privy?locale=zh-CN\\\" target=\\\"_blank\\\"\u003ePrivy\u003c/a\u003e：支持设置弹出式窗口、电子邮件和短信营销。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/smile-io?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eSmile\u003c/a\u003e：客户推荐和VIP计划。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/blypai?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eBlyp：\u003c/a\u003eAI跟踪功能，发现潜在的转化机会。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/firepush?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eFirepush：\u003c/a\u003e一款再营销应用，支持购物车提醒，开展多渠道营销活动。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://apps.shopify.com/yotpo-social-reviews?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eYotpo Product Reviews\u003c/a\u003e: 收集并显示买家评分和评论等社会认同。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://help.hotjar.com/hc/en-us/articles/115009502848-Shopify\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eHotjar\u003c/a\u003e：通过热图、会话记录、调查和反馈小工具等，了解用户行为。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e如果转化率优化对你来说太复杂，你可以\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/partner-directory/hiring-help\\\" target=\\\"_blank\\\"\u003e聘请Shopify合作伙伴\u003c/a\u003e为你代劳，随时为你提供服务。\u003c/p\u003e\\n\u003ch2 id=\\\"6\\\"\u003e转化率优化最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003e利用A/B测试提升网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003e用户友好设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e明确的行动号召\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e通过行为分析，获得更深的理解\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e优化页面加载速度\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"24\\\"\u003e1. 利用A/B测试提升网站\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/the-complete-guide-to-ab-testing\\\" target=\\\"_blank\\\"\u003eA/B测试\u003c/a\u003e是对转化率进行实验，也称为拆分运行测试。对同一网页或内容的两个版本进行比较，看看哪个版本的效果更好。\u003c/p\u003e\\n\u003cp\u003eA/B测试的目的是验证网页内容，比如信息层级，或行动号召。将新旧版本，同时展示给同类访客。平均转化率较高的版本，将向所有受众展示。\u003c/p\u003e\\n\u003cp\u003e请记住，A/B测试不仅适用于销售，也适用于所有类型的转化。凡是想要改进内容，都要至少测试一个变量，要有一部分受众接受测试，因此，你可以对任意部分进行分割测试。\u003c/p\u003e\\n\u003ch3 id=\\\"25\\\"\u003e2. 用户友好设计\u003c/h3\u003e\\n\u003cp\u003e如果访客找不到想要的产品，或者无法舒适地浏览你的网站目录，他们就会离开你的网站。无论是移动端，还是桌面端，直观且友好的界面设计，都能延长访客停留的时间，从而提高转化率。\u003c/p\u003e\\n\u003cp\u003eShopify建站工具在设计时，也将转化率优化纳入考虑。所有的\u003ca href=\\\"https://themes.shopify.com?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify商店模板\u003c/a\u003e，都内置了优化用户体验的功能，如简洁的网站导航、响应式设计和自定义行动号召。再加上强大的Shopify Checkout结账工具，让付款变得简单，同时，也支持设置送货偏好，让买家更满意。\u003c/p\u003e\\n\u003ch3 id=\\\"26\\\"\u003e3. 明确的行动号召\u003c/h3\u003e\\n\u003cp\u003e网站访客形成第一印象的时间仅为\u003ca href=\\\"https://www.researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e50毫秒\u003c/a\u003e。因此，简单、直白，是游戏的规则。\u003c/p\u003e\\n\u003cp\u003e你不能指望访客去摸索你的意图，所以，要尽可能简单地表述你希望他们执行的操作，并将行动号召放在页面上转化率最高的位置。如果是\u003ca href=\\\"/zh/blog/homepage-design\\\" target=\\\"_blank\\\"\u003e主页\u003c/a\u003e，建议将行动呼吁放在折叠栏的上方。\u003c/p\u003e\\n\u003ch3 id=\\\"27\\\"\u003e4. 通过行为分析，获得更深的理解\u003c/h3\u003e\\n\u003cp\u003e跟踪和分析用户与网站的互动。了解每次点击、跳转和购买背后的原因。\u003c/p\u003e\\n\u003cp\u003e有了这些行为数据，你就能更好地：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在线营销产品\u003c/li\u003e\\n\u003cli\u003e向目标受众推销产品\u003c/li\u003e\\n\u003cli\u003e捆绑产品和促销\u003c/li\u003e\\n\u003cli\u003e提高平均订单量\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e使用\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/index\\\" target=\\\"_blank\\\"\u003eShopify分析\u003c/a\u003e查看\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/reports-and-analytics/shopify-reports/report-types/default-reports/behaviour-reports\\\" target=\\\"_blank\\\"\u003e行为报告\u003c/a\u003e，了解用户在网站上的行为。利用报告中的数据，更好地设置商店，激励访客购买更多产品。\u003c/p\u003e\\n\u003cp\u003e例如，你的商店有一个搜索栏，你可以在搜索报告中查看用户搜索的内容，再相应地调整产品标题和描述，以便访客快速找到想要的商品。\u003c/p\u003e\\n\u003ch3 id=\\\"28\\\"\u003e5. 优化页面加载速度\u003c/h3\u003e\\n\u003cp\u003e近70%的消费者表示，网站加载速度会影响他们的购买意愿。因此，务必在媒体丰富度和数字体验间取得平衡。\u003c/p\u003e\\n\u003cp\u003ePortent公司的一项研究证实，加载时间在1秒内，其转化率是加载时间在5秒内的网站的2.5倍。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg alt=\\\"条形图展示网站加载速度在1-10秒内的网站所对应的转化率。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/barchart_b9c643c6-63a6-4bbb-b974-42d51ea14471.jpg?v=1742368864\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e加载时间在1秒内的转化率为3.05%，2秒内为1.68%。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e优化页面加载速度的第一步是选对电商平台。例如，Shopify的服务器速度在电商行业遥遥领先，平均比其他同类平台快2.8倍。使用Shopify，为你的客户提供更快的加载速度，更好的用户体验，从而提高你的网店销量。\u003c/p\u003e\\n\u003ch2 id=\\\"7\\\"\u003e转化率优化案例\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003eKotn\u003c/li\u003e\\n\u003cli\u003ePullup \u0026amp; Dip\u003c/li\u003e\\n\u003cli\u003eFiltrous\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003eKotn\u003c/h3\u003e\\n\u003cp\u003e借助Shop Pay，让移动端购物者极速完成结账。根据Shopify的报告显示，使用Shop Pay结账的商家，如Kotn，其移动端成交率是其他商家的1.91倍。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://kotn.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003eKotn\u003c/a\u003e的联合创始人本杰明·塞勒（Benjamin Sehl）说：“如今，我们的大多数客户都在移动设备上寻找新产品，如果你要求他们填写表格，你很可能就会失去他们。我们使用Shop Pay结账系统，让客户体验拥有愉悦的购物体验，而且，由于Shop Pay与百万商户生态系统连接，即使是新客户，也能一键结账。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cfigure\u003e\\n    \u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shoppay_c5f8cbab-a745-456a-a49b-89dc3f2f5100.jpg?v=1742368865\\\" alt=\\\"Kotn的Shop Pay结账示例，购物车中有一件黑色连衣裙。\\\" loading=\\\"lazy\\\"\u003e\\n    \u003cfigcaption\u003eKotn利用Shop Pay提供快速的移动端结账体验。\u003c/figcaption\u003e\\n\u003c/figure\u003e\u003c/div\u003e\\n\u003ch3\u003ePullup \u0026amp; Dip\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.pullup-dip.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003ePullup \u0026amp; Dip\u003c/a\u003e是专门生产高质量训练器材的公司，原先使用的是Shopware的电商服务，但遭遇许多重大挑战。由于平台过于复杂、不易使用，在独立托管和结账方面都遇到了困难，阻碍公司进行转化率优化。\u003c/p\u003e\\n\u003cp\u003e随后，该品牌选择迁移至Shopify Plus，利用Shopify Plus的无缝集成功能、现代化的设计，以及更便捷的操作，最终让公司的转换率提高348%，销售额提高48%。而且，Shopify Plus还支持快速调整，保证企业的灵活性。另外，企业还可以利用\u003ca href=\\\"https://help.shopify.com/zh-CN/manual/payments/shopify-payments\\\" target=\\\"_blank\\\"\u003eShopify Payments\u003c/a\u003e改进结账流程，确保安全和可扩展性。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多：\u003ca href=\\\"/zh/blog/shopifyplus-story-funnyfuzzy\\\" target=\\\"_blank\\\"\u003e小萌宠大生意！养宠生活DTC品牌FUNNYFUZZY如何借力Shopify Plus实现全渠道高效增长？\u003c/a\u003e\u003c/p\u003e\\n\u003ch3\u003eFiltrous\u003c/h3\u003e\\n\u003cp\u003e大卫·亚奇（David Yadzi）在自家车库创办了Filtrous公司，销售实验室注射器过滤器，并在10年内，创造百万美元的价值，带领企业走向全球。\u003c/p\u003e\\n\u003cp\u003e然而，在这段旅程中，他们也遇到了一个问题：他们使用的电商平台BigCommerce已经过时，缺乏灵活性，无法创造无缝的B2B购物体验。他们的客户认为他们的网站不易使用，经常需要联系客服，才能下单。\u003c/p\u003e\\n\u003cp\u003e随后，他们选择迁移至Shopify，解决上述的所有问题。借助\u003ca href=\\\"/zh/plus/solutions/b2b-ecommerce\\\" target=\\\"_blank\\\"\u003eShopify的B2B商务服务\u003c/a\u003e，为批发商创建一个自助平台，加快结账速度，简化订单执行，自动化后台操作。这不仅为客服团队每周节省10个小时，更是将有机转化率提高27%。\u003c/p\u003e\\n\u003cp\u003e💡阅读更多：\u003ca href=\\\"/zh/blog/what-is-ecommerce\\\" target=\\\"_blank\\\"\u003e2024年电子商务全攻略：深度解析什么是电子商务\u003c/a\u003e\u003c/p\u003e\\n\u003ch2 id=\\\"8\\\"\u003e转化率优化和搜索引擎优化\u003c/h2\u003e\\n\u003cul\u003e\\n\u003cli\u003e将搜索引擎优化的基础与转换率优化的策略相结合\u003c/li\u003e\\n\u003cli\u003e平衡关键词优化和用户体验\u003c/li\u003e\\n\u003cli\u003e创作高质量的内容\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e转化率优化（CRO）和\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003e搜索引擎优化（SEO）\u003c/a\u003e相辅相成。谷歌等搜索引擎会优先考量网站速度和用户体验，如果不进行优化，可能会实践会影响你的搜索引擎排名。\u003c/p\u003e\\n\u003cp\u003e实际上，当搜索引擎将访客引导至你的网站时，就是希望你能为他们提供最好的体验。因此，如果用户是来购物的，网站就必须易于浏览，并提供无缝的结账流程。\u003c/p\u003e\\n\u003cp\u003e在制定转化率优化战略时，请考虑以下有关搜索引擎优化的内容：\u003c/p\u003e\\n\u003ch3\u003e将搜索引擎优化的基础与转换率优化的策略相结合\u003c/h3\u003e\\n\u003cp\u003e创建网页前，先进行\u003ca href=\\\"/zh/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\\\" target=\\\"_blank\\\"\u003e关键词研究\u003c/a\u003e，了解潜在客户都在使用哪些词汇，再将这些关键词添加到你的网页中：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eURL结构\u003c/li\u003e\\n\u003cli\u003e页面标题\u003c/li\u003e\\n\u003cli\u003e元描述\u003c/li\u003e\\n\u003cli\u003e副标题\u003c/li\u003e\\n\u003cli\u003e图片Alt文本\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e平衡关键词优化和用户体验\u003c/h3\u003e\\n\u003cp\u003e关键词优化是搜索引擎优化的重要部分，目的是告诉搜索引擎你的网页是关于什么内容，以便搜索引擎进行相应的排名。\u003c/p\u003e\\n\u003cp\u003e切记：不要过度使用关键词，否则容易引起读者的反感。请尽量：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e自然地引用关键词，避免牵强附会。\u003c/li\u003e\\n\u003cli\u003e提供主题相关的有价值的信息。\u0026nbsp;\u003c/li\u003e\\n\u003cli\u003e使用同义词。\u0026nbsp;\u003c/li\u003e\\n\u003cli\u003e为读者而写作。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3\u003e创作高质量的内容\u003c/h3\u003e\\n\u003cp\u003e优质内容仍是互联网世界的通行证，既能向搜索引擎表明你的网站是可信的，也能向访客表明，你不是在浪费他们的时间，而是用心地提供更好的浏览体验。\u003c/p\u003e\\n\u003cp\u003e内容可以是：博客文章、精心设计的着陆页、主页视频、产品页的社交媒体内容等等。无论以何种形式发布内容，都要确保信息丰富、研究透彻。这样，当访问者打开页面时，就会感到被重视，有参与互动的意向，并更加信任你的品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"9\\\"\u003e立即优化转化率\u003c/h2\u003e\\n\u003cp\u003e无论是营销人员还是企业老板，都希望访客能点击网站上的按钮或链接，这比什么都重要，所以电商营销策略种，必须包含转化率优化。\u003c/p\u003e\\n\u003cp\u003e上述试验和策略是很好的起点，能让更多的网站访客如你所期待地继续操作。但在此基础上，你需要不断测试、学习和优化，让网站的内容更具说服力。\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/abandoned-cart-emails\\\"\u003e16个出色的弃购邮件示例，助你挽回弃单和流失销售额\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/google-ads-types\\\"\u003e谷歌广告手册：14种广告系列类型以及它们带来的效益\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/trending-products\\\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\"\u003e海外版抖音赚钱之道  8 大变现技巧教你如何通过 TikTok 盈利\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\"\u003eFAQ 是什么意思？常见问题页面创建技巧及示例分享\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-write-meta-descriptions\\\"\u003e如何有效编辑网站描述？以下提升流量和转化率的技巧供你参考\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/introduction-to-shopify-payments\\\"\u003eShopify Payments 热门问题合集，如何注册如何提现？一文搞懂\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/canadian-holiday-marketing\\\"\u003e加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/make-merch-for-twitch\\\"\u003eTwitch 商品销售指南：如何通过品牌商品培养 Twitch 粉丝\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/private-label\\\"\u003e营销人员最爱：如何以成熟产品打造私有品牌（Private Label）？\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2 id=\\\"10\\\"\u003e转化率优化——常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e有哪些优化转化率的策略？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提高网站速度\u003c/strong\u003e：网站速度慢会导致用户跳出。优化网站速度，有助于改善用户体验，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e简化结账流程\u003c/strong\u003e：减少流程步骤，只询问必要信息，有助于提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e使用高质量产品图片\u003c/strong\u003e：帮助客户直观了解产品，并做出明智的购买决定。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e提供详细的产品说明\u003c/strong\u003e：帮助客户了解产品及其功能。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e免费送货\u003c/strong\u003e：有助于减少弃购，从而提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e引用客户评论和评级\u003c/strong\u003e：树立信誉形象，与潜在客户建立信任关系。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e定向促销\u003c/strong\u003e：开展有针对性的促销活动，激励客户购买，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e重定向广告\u003c/strong\u003e：吸引中途放弃购物的群体，或尚未下单就离开网站的潜在客户。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cstrong\u003e提供客户\u003c/strong\u003e\u003ca target=\\\"_blank\\\" href=\\\"/zh/payments\\\"\u003e\u003cstrong\u003e结账选项\u003c/strong\u003e\u003c/a\u003e：减少结账过程中的摩擦，提高转化率。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e移动设备优化\u003c/strong\u003e：改善用户体验，提高转化率。 \u003c/li\u003e\\n\u003c/ul\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e转化率优化难吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e可能很困难，也很耗时，因为其中涉及大量的实验、分析和调整，以使你的\u003ca target=\\\"_blank\\\" href=\\\"/zh/blog/build-a-website\\\"\u003e网站\u003c/a\u003e或应用程序对客户更具吸引力。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何进一步优化转化率？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e优化网站元素，改善用户体验，例如，设计更有吸引力的行动号召，加快网站速度，或撰写有说服力的内容。你也可以使用A/B测试方法，找出有效的优化策略。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么是转化率优化策略？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e旨在提高网站或应用内的访客转化率，提高访客在网页上采取行动的几率。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何进行转化率优化试验？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e请遵循以下五步流程：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e研究\u003c/strong\u003e：进行转化率优化的审计，并确定需要优化的部分。了解访客在网站的行为，以及不同的网页功能对访客行为的影响。通过Google Analytics、客户调查、可用性测试和用户访谈等方式，收集数据。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e假设\u003c/strong\u003e：根据收集的数据，决定优化的项目。例如，提出一个假设：“增加一个全局搜索栏，将使转化率提高两倍，因为这能帮助用户找到想要的产品。” \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e确定优先级\u003c/strong\u003e：决定优先进行测试的假设。找出哪些页面对增长的影响最大，首先进行测试。寻找表现不佳的页面，或者能够快速提高转化率的简单方法。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e测试\u003c/strong\u003e：在不同的页面上进行测试，看看怎么做的效果最佳。以可控的方式进行更改，如进行A/B测试。 \u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e学习\u003c/strong\u003e：测试后，分析结果，决定是否进行修改。如果不应该修改，思考为什么没有效果，以此为依据，再开展今后的试验。 \u003c/li\u003e\\n\u003c/ol\u003e \u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\",\"latestArticles\",[],\"contentNavigationLinks\",[2022,2026,2029,2032,2035,2038,2041,2044,2047,2050],{\"_2023\":2024,\"_382\":2025},\"href\",\"#1\",\"什么是转化率优化？\",{\"_2023\":2027,\"_382\":2028},\"#2\",\"如何计算转化率？\",{\"_2023\":2030,\"_382\":2031},\"#3\",\"如何开始优化转化率？\",{\"_2023\":2033,\"_382\":2034},\"#4\",\"10个转化率优化策略，收获更多的客户\",{\"_2023\":2036,\"_382\":2037},\"#5\",\"最好用的转化率优化工具\",{\"_2023\":2039,\"_382\":2040},\"#6\",\"转化率优化最佳实践\",{\"_2023\":2042,\"_382\":2043},\"#7\",\"转化率优化案例\",{\"_2023\":2045,\"_382\":2046},\"#8\",\"转化率优化和搜索引擎优化\",{\"_2023\":2048,\"_382\":2049},\"#9\",\"立即优化转化率\",{\"_2023\":2051,\"_382\":2052},\"#10\",\"转化率优化——常见问题\",\"blogHandle\",\"settings\",{\"_2056\":2057,\"_2065\":2066,\"_2073\":2086,\"_2090\":2091,\"_2233\":2234,\"_2530\":2531,\"_2563\":2564,\"_2684\":2685,\"_2715\":2716,\"_2718\":2719},\"topSectionImages\",[2058,2061,2063],{\"_2059\":2060},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2059\":2062},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2059\":2064},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2067\":2068,\"_2069\":2070,\"_2071\":2072,\"_2073\":2074,\"_2077\":2078,\"_2079\":2080,\"_2081\":2082},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2075},{\"_150\":2076},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2083\":2084},\"banner\",{\"_150\":2085},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2054\":2087},{\"_2088\":2089},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2092\":2093,\"_2106\":2107,\"_2152\":2153,\"_2187\":2188,\"_2207\":2208},\"high-ticket-affiliate-programs\",[2094,2097,2100,2103],{\"_382\":2095,\"_384\":2096},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_382\":2098,\"_384\":2099},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_382\":2101,\"_384\":2102},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_382\":2104,\"_384\":2105},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[2108,2111,2114,2117,2120,2123,2126,2128,2131,2134,2137,2140,2143,2146,2149],{\"_382\":2109,\"_384\":2110},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_382\":2112,\"_384\":2113},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_382\":2115,\"_384\":2116},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_382\":2118,\"_384\":2119},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_382\":2121,\"_384\":2122},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_382\":2124,\"_384\":2125},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_382\":2118,\"_384\":2127},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_382\":2129,\"_384\":2130},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_382\":2132,\"_384\":2133},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_382\":2135,\"_384\":2136},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_382\":2138,\"_384\":2139},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_382\":2141,\"_384\":2142},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_382\":2144,\"_384\":2145},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_382\":2147,\"_384\":2148},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_382\":2150,\"_384\":2151},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[2154,2157,2160,2163,2166,2169,2172,2175,2178,2181,2184],{\"_382\":2155,\"_384\":2156},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_382\":2158,\"_384\":2159},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_382\":2161,\"_384\":2162},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_382\":2164,\"_384\":2165},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_382\":2167,\"_384\":2168},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_382\":2170,\"_384\":2171},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_382\":2173,\"_384\":2174},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_382\":2176,\"_384\":2177},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_382\":2179,\"_384\":2180},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_382\":2182,\"_384\":2183},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_382\":2185,\"_384\":2186},\"Pinterest - [Creative Best Practices]\",\"https://business.pinterest.com/creative-best-practices\",\"make-money-on-facebook\",[2189,2192,2195,2198,2201,2204],{\"_382\":2190,\"_384\":2191},\"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]\",\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users\",{\"_382\":2193,\"_384\":2194},\"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]\",\"https://blog.hootsuite.com/organic-reach-declining\",{\"_382\":2196,\"_384\":2197},\"Meta - [How to monetize your content on Facebook and Instagram]\",\"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694\",{\"_382\":2199,\"_384\":2200},\"Meta - [Facebook Success Stories]\",\"https://www.facebook.com/business/success?rdr=expss\",{\"_382\":2202,\"_384\":2203},\"Meta - [Eligibility requirements for Facebook Subscriptions]\",\"https://www.facebook.com/business/help/271606753455489?id=558489708108283\",{\"_382\":2205,\"_384\":2206},\"Meta - [How to stay eligible for monetization]\",\"https://www.facebook.com/business/help/903272529876480?id=648321075955172\",\"how-to-patent-an-idea\",[2209,2212,2215,2218,2221,2224,2227,2230],{\"_382\":2210,\"_384\":2211},\"Bitten Design - [Moustache Pacifier]\",\"https://bitten-design.com/products/moustache-pacifier?variant=839047215\",{\"_382\":2213,\"_384\":2214},\"USPTO - [United States Patent and Trademark Office]\",\"https://www.uspto.gov/\",{\"_382\":2216,\"_384\":2217},\"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]\",\"https://www.law.cornell.edu/uscode/text/35/101\",{\"_382\":2219,\"_384\":2220},\"Nolo - [Patent Searching Online]\",\"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html\",{\"_382\":2222,\"_384\":2223},\"USPTO - [Fee schedule]\",\"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule\",{\"_382\":2225,\"_384\":2226},\"USPTO - [First Office Action Estimator]\",\"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator\",{\"_382\":2228,\"_384\":2229},\"USPTO - [MPEP]\",\"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight\",{\"_382\":2231,\"_384\":2232},\"USPTO - [EFS-Web Guidance and Resources]\",\"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources\",\"subNavVariants\",{\"_150\":2235,\"_170\":2496,\"_158\":2515},{\"_581\":2236,\"_583\":2270,\"_1993\":2410},[2237,2238,2239,2240,2241,2242,2243,2244,2245,2246,2247,2248,2249,2250,2251,2252,2253,2254,2255,2256,2257,2258,2259,2260,2261,2262,2263,2264,2265,2266,2267,2268,2269],\"blog/what-is-dropshipping\",\"blog/how-to-start-dropshipping\",\"blog/dropshipping-suppliers\",\"blog/best-dropshipping-products\",\"blog/dropshipping-guide\",\"blog/dropshipping-websites\",\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"blog/amazon-dropshipping\",\"blog/dropshipping-clothing-suppliers\",\"blog/dropshipping-success\",\"blog/is-dropshipping-worth-it\",\"blog/dropshipping-niches\",\"blog/etsy-dropshipping\",\"blog/ebay-dropshipping\",\"blog/6492023-drop-shipping-the-easiest-way-to-sell-online\",\"blog/automated-dropshipping\",\"blog/dropshipping-software\",\"blog/dropshipping-books\",\"blog/is-dropshipping-legal\",\"blog/dropship-baby-products\",\"blog/dropshipping-jewelry\",\"blog/cbd-dropshipping\",\"blog/dropshipping-tips\",\"blog/private-label-dropshipping\",\"blog/dropshipping-fulfillment\",\"blog/dropshipping-coffee\",\"blog/walmart-dropshipping\",\"blog/the-ultimate-guide-to-dropshipping-furniture\",\"blog/dropshipping-vs-wholesale\",\"blog/ecommerce-vs-dropshipping\",\"blog/dropshipping-podcast\",\"blog/supplement-dropshipping\",\"blog/high-ticket-dropshipping\",[2271,2272,2273,2274,2275,2276,2277,2278,2279,2280,2281,2282,2283,2284,2285,2286,2287,2288,2289,2290,2291,2292,2293,2294,2295,2296,2297,2298,2299,2300,2301,2302,2303,2304,2305,2265,2306,2307,2308,2309,2310,2311,2312,2313,2314,2315,2316,2317,2318,2319,2320,2321,2322,2323,2324,2325,2326,2327,2328,2329,2330,2331,2332,2333,2334,2335,2336,2337,2338,2339,2340,2341,2342,2343,2344,2345,2346,2347,2348,2349,2350,2351,2266,2352,2353,2354,2355,2356,2357,2358,2359,2360,2361,2362,2363,2364,2365,2366,2367,2368,2369,2370,2371,2372,2373,2374,2375,2376,2377,2378,2379,2380,2381,2382,2383,2384,2385,2386,2387,2388,2389,2390,2391,2392,2393,2394,2395,2396,2397,2398,2399,2400,2401,2402,2403,2404,2405,2406,2407,2408,2409],\"blog/101-ecommerce-basics\",\"blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales\",\"blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic\",\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\",\"blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\",\"blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you\",\"blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay\",\"blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started\",\"blog/7-ways-to-promote-your-amazon-listing\",\"blog/7365564-32-key-performance-indicators-kpis-for-ecommerce\",\"blog/add-ecommerce-to-website\",\"blog/advantages-and-disadvantages-of-ecommerce\",\"blog/amazon-competitors\",\"blog/amazon-handmade-vs-etsy\",\"blog/average-order-value\",\"blog/b2b-ecommerce-websites\",\"blog/basic-ecommerce-metrics\",\"blog/best-ecommerce-books\",\"blog/best-ecommerce-platform-small-business\",\"blog/best-ecommerce-platforms\",\"blog/best-ecommerce-sites\",\"blog/best-ecommerce-website-builder\",\"blog/bfcm-2020\",\"blog/bfcm-checklist\",\"blog/bfcm-data\",\"blog/bfcm-promotion-ideas\",\"blog/bounce-rate\",\"blog/business-model\",\"blog/cheap-ecommerce-platforms\",\"blog/commercial-insurance-for-ecommerce\",\"blog/connective-ecommerce\",\"blog/cpg-ecommerce\",\"blog/cyber-monday\",\"blog/digital-asset-management\",\"blog/digital-commerce\",\"blog/ecommerce-accounting\",\"blog/ecommerce-agency\",\"blog/ecommerce-analytics-tools\",\"blog/ecommerce-app\",\"blog/ecommerce-automation-tools\",\"blog/ecommerce-brands\",\"blog/ecommerce-business-blueprint\",\"blog/ecommerce-business-examples\",\"blog/ecommerce-catalog-management\",\"blog/ecommerce-challenges\",\"blog/ecommerce-checkout\",\"blog/ecommerce-cms\",\"blog/ecommerce-companies\",\"blog/ecommerce-consultants\",\"blog/ecommerce-content-marketing\",\"blog/ecommerce-conversion-rate\",\"blog/ecommerce-crm\",\"blog/ecommerce-cro-audit\",\"blog/ecommerce-data-management\",\"blog/ecommerce-filters\",\"blog/ecommerce-funnel\",\"blog/ecommerce-grocery-companies\",\"blog/ecommerce-infrastructure\",\"blog/ecommerce-integration\",\"blog/ecommerce-jobs\",\"blog/ecommerce-management\",\"blog/ecommerce-manager\",\"blog/ecommerce-marketing\",\"blog/ecommerce-marketing-tools\",\"blog/ecommerce-merchandising\",\"blog/ecommerce-merchant\",\"blog/ecommerce-outsourcing\",\"blog/ecommerce-ppc-management\",\"blog/ecommerce-price-monitoring-tools\",\"blog/ecommerce-product-management\",\"blog/ecommerce-product-recommendation\",\"blog/ecommerce-reporting-tools\",\"blog/ecommerce-schema\",\"blog/ecommerce-security\",\"blog/ecommerce-seo-beginners-guide\",\"blog/ecommerce-software\",\"blog/ecommerce-strategy\",\"blog/ecommerce-testing\",\"blog/ecommerce-tips\",\"blog/ecommerce-transaction-emails\",\"blog/ecommerce-ux-audit\",\"blog/ecommerce-website-cost\",\"blog/ecommerce-website-development\",\"blog/email-marketing\",\"blog/email-marketing-services\",\"blog/etsy-alternatives\",\"blog/etsy-shop-ideas\",\"blog/etsy-shop-names\",\"blog/exit-rate-vs-bounce-rate\",\"blog/forecasting-for-seasonal-businesses\",\"blog/grocery-ecommerce\",\"blog/hard-bounce-vs-soft-bounce\",\"blog/holiday-ecommerce-tools-apps\",\"blog/how-to-buy-wholesale\",\"blog/international-commerce\",\"blog/international-ecommerce\",\"blog/ios14-updates\",\"blog/is-selling-on-etsy-worth-it\",\"blog/machine-learning-in-ecommerce\",\"blog/marketing-analytics\",\"blog/marketing-automation-ecommerce\",\"blog/mobile-commerce\",\"blog/open-source-ecommerce\",\"blog/pure-play-ecommerce\",\"blog/saas-ecommerce\",\"blog/sales-channel\",\"blog/sell-business\",\"blog/sell-on-amazon\",\"blog/sell-on-ebay\",\"blog/sell-online-business\",\"blog/shopify-store-launch-checklist\",\"blog/shopping-cart\",\"blog/shopping-cart-abandonment\",\"blog/small-business-wholesale-suppliers\",\"blog/sms-marketing-for-ecommerce\",\"blog/social-selling-platform\",\"blog/subscription-ecommerce-platform\",\"blog/supply-chain-management-in-ecommerce\",\"blog/topics/backoffice\",\"blog/types-of-ecommerce\",\"blog/web-analytics\",\"blog/what-is-conversational-commerce\",\"blog/what-is-ecommerce\",\"blog/wholesale-accessory-market\",\"blog/wholesale-boutique-clothing\",\"blog/wholesale-business-ideas\",\"blog/wholesale-candle-suppliers\",\"blog/wholesale-clothing-usa\",\"blog/wholesale-clothing-vendors\",\"blog/wholesale-definition\",\"blog/wholesale-distributor\",\"blog/wholesale-essential-oils-suppliers\",\"blog/wholesale-marketplace\",\"blog/wholesale-mens-clothing\",\"blog/wholesale-products-for-resale\",\"blog/wholesale-soap-supplier\",\"blog/wholesale-womens-clothing\",\"blog/wix-alternatives\",\"blog/working-with-big-box-retailers\",[2411,2412,2413,2414,2415,2416,2417,2418,2419,2420,2421,2422,2423,2424,2425,2426,2427,2428,2429,2430,2431,2432,2433,2434,2435,2436,2437,2438,2439,2440,2441,2442,2443,2444,2445,2446,2447,2448,2449,2450,2451,2452,2453,2454,2455,2456,2457,2458,2459,2460,2461,2462,2463,2464,2465,2466,2467,2468,2469,2470,2471,2472,2473,2474,2475,2476,2477,2478,2479,2480,2481,2482,2483,2484,2485,2486,2487,2488,2489,2490,2491,2492,2493,2494,2495],\"blog/copywriting\",\"blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce\",\"blog/ecommerce-seo-audit\",\"blog/404-error\",\"blog/anchor-link\",\"blog/anchor-text\",\"blog/backlink-audit\",\"blog/what-are-backlinks-in-seo-why-backlinks-still-matter\",\"blog/black-hat-seo\",\"blog/ecommerce-keyword-research\",\"blog/content-hub\",\"blog/domain-authority\",\"blog/evergreen-content\",\"blog/free-seo-tools\",\"blog/google-algorithm\",\"blog/google-eat\",\"blog/google-lighthouse\",\"blog/google-search-volume\",\"blog/growth-strategy\",\"blog/how-do-websites-distribute-content\",\"blog/blog-seo\",\"blog/circle-to-search\",\"blog/google-search-console\",\"blog/how-much-does-a-website-cost\",\"blog/how-to-create-a-sitemap\",\"blog/how-to-disavow-backlinks\",\"blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business\",\"blog/how-to-get-website-indexed-by-google\",\"blog/how-to-improve-core-web-vitals\",\"blog/how-to-increase-domain-authority\",\"blog/hreflang-sitemap\",\"blog/interactive-content\",\"blog/international-seo\",\"blog/international-seo-strategy\",\"blog/keyword-cannibalization\",\"blog/keyword-difficulty\",\"blog/keyword-research-tools\",\"blog/knowledge-panel\",\"blog/landing-page\",\"blog/link-building-strategies\",\"blog/long-tail-keywords\",\"blog/markup-language\",\"blog/how-to-write-meta-descriptions\",\"blog/mobile-seo\",\"blog/on-page-seo\",\"blog/organic-search\",\"blog/organic-traffic\",\"blog/organic-vs-paid-search\",\"blog/pagerank\",\"blog/search-intent\",\"blog/semantic-search\",\"blog/seo-checklist-online-store\",\"blog/seo-competitor-analysis\",\"blog/seo-content-marketing\",\"blog/seo-content-writing\",\"blog/seo-copywriting\",\"blog/seo-kpis\",\"blog/seo-marketing\",\"blog/seo-ranking\",\"blog/seo-report\",\"blog/seo-strategy\",\"blog/seo-tips\",\"blog/seo-title-tag\",\"blog/seo-tracking\",\"blog/seo-vs-sem\",\"blog/serp\",\"blog/serp-features\",\"blog/site-audit\",\"blog/site-crawler\",\"blog/sitemap\",\"blog/small-business-seo\",\"blog/submit-sitemap-to-google\",\"blog/technical-seo\",\"blog/technical-seo-audit\",\"blog/technical-seo-tools\",\"blog/url-parameters\",\"blog/video-search-engine\",\"blog/video-seo\",\"blog/web-accessibility\",\"blog/website-breadcrumbs\",\"blog/website-seo\",\"blog/what-is-source-code\",\"blog/white-hat-seo\",\"blog/white-hat-vs-black-hat-seo\",\"blog/xml-sitemap\",{\"_581\":2497},[2498,2499,2500,2501,2502,2503,2504,2505,2506,2244,2507,2508,2509,2510,2511,2512,2298,2513,2514],\"blog/guida-al-dropshipping-in-italia\",\"blog/guida-al-dropshipping-con-aliexpress\",\"blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili\",\"blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto\",\"blog/aspetti-fiscali-dropshipping-italia\",\"blog/migliori-prodotti-dropshipping\",\"blog/fare-dropshipping-questo-lo-voglio\",\"blog/i-10-migliori-dropshipping-software-del-2024\",\"blog/dropshipping-su-ebay\",\"blog/come-fare-dropshipping-con-shopify\",\"blog/fornitori-dropshipping\",\"blog/dropshipping-gioielli\",\"blog/dropshipping-integratori\",\"blog/tiktok-dropshipping\",\"blog/dropshipping-abbigliamento\",\"blog/come-funziona-alibaba\",\"blog/stampa-on-demand\",{\"_581\":2516},[2517,2241,581,2518,2519,2520,2521,2522,2523,2524,2525,2526,2527,2528,2529],\"blog/acheter-en-gros-pour-revendre\",\"blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet\",\"blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite\",\"blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne\",\"blog/dropshipping-etsy\",\"blog/fournisseur-dropshipping\",\"blog/dropshipping-amazon\",\"blog/dropshipping-ebay\",\"blog/dropshipping-cbd\",\"blog/dropshipping-tiktok\",\"blog/applications-shopify-dropshipping\",\"blog/produit-dropshipping\",\"blog/meilleur-grossiste-en-ligne\",\"helpfulResources\",[2285,2299,2532,2326,2533,2316,2353,2271,2305,2335,2534,2535,2536,2537,2538,2539,2540,2541,2542,2543,2544,2545,2546,2547,2548,2549,2550,2551,2552,2553,2554,2555,2556,2557,2283,2558,2559,2560,2561,2562],\"blog/top-online-shopping-categories\",\"blog/ecommerce-laws\",\"blog/sell-sex-toys\",\"blog/9-dropshipping-coffee-suppliers\",\"blog/sell-books-online\",\"blog/sell-coffee\",\"blog/211022217-sell-vintage-clothing-online\",\"blog/part-time-business-ideas\",\"blog/how-to-start-a-pet-sitting-business\",\"blog/affiliate-marketing-vs-dropshipping\",\"blog/youtube-affiliate-marketing\",\"blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line\",\"blog/white-label\",\"blog/contact-us-page\",\"blog/diy-ecommerce-store-design-as-a-beginner\",\"blog/competitive-shipping-as-a-small-shop\",\"blog/ecommerce-packaging\",\"blog/shipstation-vs-shopify-shipping\",\"blog/how-to-sell-on-pinterest\",\"blog/thank-your-customers\",\"blog/how-to-write-an-about-us-page\",\"blog/instagram-captions\",\"blog/gaap-vs-ifrs\",\"blog/facebook-ad-sizes\",\"blog/best-free-video-editing-software\",\"blog/instagram-bio\",\"blog/current-asset\",\"blog/types-businesses\",\"blog/sell-woodworking-projects\",\"blog/candle-business\",\"blog/start-skincare-line\",\"marketingBlocks\",{\"_2565\":2566,\"_2568\":2569,\"_2571\":2572,\"_2574\":2575,\"_2577\":2578,\"_2580\":2581,\"_2582\":2583,\"_2585\":2586,\"_2588\":2589,\"_2591\":2592,\"_2594\":2595,\"_2596\":2597,\"_2599\":2600,\"_2601\":2602,\"_2604\":2605,\"_2607\":2608,\"_2610\":2611,\"_2613\":2614,\"_2616\":2617,\"_2619\":2620,\"_2622\":2623,\"_2625\":2626,\"_2627\":2628,\"_2630\":2631,\"_2633\":2634,\"_2636\":2637,\"_2639\":2640,\"_2642\":2643,\"_2644\":2645,\"_2647\":2648,\"_2649\":2650,\"_2652\":2653,\"_2655\":2656,\"_2658\":2659,\"_2661\":2662,\"_2664\":2665,\"_2667\":2668,\"_2669\":2670,\"_2672\":2673,\"_2675\":2676,\"_2678\":2679,\"_2681\":2682},\"shopify_collabs_one\",{\"_2023\":2567},\"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta\",\"shopify_collabs_two\",{\"_2023\":2570},\"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta\",\"social_sales_channels\",{\"_2023\":2573},\"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta\",\"sales_channel_google\",{\"_2023\":2576},\"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta\",\"sales_channel_facebook\",{\"_2023\":2579},\"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta\",\"sales_channel_instagram\",{\"_2023\":2579},\"sales_channel_tiktok_one\",{\"_2023\":2584},\"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta\",\"sales_channel_tiktok_two\",{\"_2023\":2587},\"https://www.shopify.com/sell-on-tiktok\",\"sales_channel_youtube\",{\"_2023\":2590},\"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta\",\"shop_pay_one\",{\"_2023\":2593},\"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta\",\"shop_pay_two\",{\"_2023\":2593},\"shopify_payments_one\",{\"_2023\":2598},\"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta\",\"shopify_payments_two\",{\"_2023\":2598},\"marketing_tools\",{\"_2023\":2603},\"https://www.shopify.com/marketing-tools\",\"shopify_email\",{\"_2023\":2606},\"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta\",\"shopify_audiences\",{\"_2023\":2609},\"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta\",\"shopify_segmentation_one\",{\"_2023\":2612},\"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta\",\"shopify_segmentation_two\",{\"_2023\":2615},\"https://www.shopify.com/segmentation\",\"marketing_automations\",{\"_2023\":2618},\"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta\",\"shopify_analytics\",{\"_2023\":2621},\"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports\",\"shopify_tax_one\",{\"_2023\":2624},\"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta\",\"shopify_tax_two\",{\"_2023\":2624},\"shopify_balance\",{\"_2023\":2629},\"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta\",\"shopify_credit\",{\"_2023\":2632},\"https://www.shopify.com/credit\",\"shopify_capital\",{\"_2023\":2635},\"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta\",\"shopify_subscriptions_app\",{\"_2023\":2638},\"https://apps.shopify.com/shopify-subscriptions\",\"shopify_bundles_app_one\",{\"_2023\":2641},\"https://apps.shopify.com/shopify-bundles\",\"shopify_bundles_app_two\",{\"_2023\":2641},\"inventory_management_one\",{\"_2023\":2646},\"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta\",\"inventory_management_two\",{\"_2023\":2646},\"shopify_order_management\",{\"_2023\":2651},\"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta\",\"shopify_magic_one\",{\"_2023\":2654},\"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf\",\"shopify_magic_two\",{\"_2023\":2657},\"https://www.shopify.com/blog/ai-product-descriptions\",\"shopify_inbox_one\",{\"_2023\":2660},\"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta\",\"b2b_ecommerce\",{\"_2023\":2663},\"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta\",\"shopify_pos_one\",{\"_2023\":2666},\"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta\",\"shopify_pos_two\",{\"_2023\":2666},\"shopify_managed_markets\",{\"_2023\":2671},\"https://www.shopify.com/international/managed\",\"shopify_partners\",{\"_2023\":2674},\"https://www.shopify.com/partners/directory\",\"shopify_affiliates\",{\"_2023\":2677},\"https://www.shopify.com/affiliates\",\"shopify_ar\",{\"_2023\":2680},\"https://www.shopify.com/ar\",\"loyalty_apps\",{\"_2023\":2683},\"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards\",\"AIArticles\",[2686,2687,2688,2689,2690,2691,2692,2693,2694,2695,2696,2697,2698,2699,2700,2701,2106,2702,2703,2704,2705,2706,2707,2708,2709,2710,2711,2712,2713,2714],\"how-to-start-dropshipping\",\"what-is-dropshipping\",\"dropshipping-suppliers\",\"best-dropshipping-products\",\"make-your-first-sale\",\"trending-products\",\"print-on-demand-companies\",\"start-online-store\",\"dropshipping-websites\",\"117607173-the-definitive-guide-to-dropshipping-with-aliexpress\",\"shopify-stores\",\"best-affiliate-programs\",\"digital-products\",\"low-investment-business-ideas\",\"amazon-dropshipping\",\"dropshipping-guide\",\"online-business-ideas\",\"best-ecommerce-sites\",\"what-is-shopify\",\"ecommerce-business-blueprint\",\"print-on-demand\",\"passive-income-ideas\",\"start-business-without-money\",\"make-money-online\",\"side-hustle\",\"etsy-alternatives\",\"online-selling-sites\",\"4660242-what-should-i-name-my-online-store\",\"build-a-website\",\"noCTAArticles\",[2717],\"international-import-shipping\",\"heroVideoExperiment\",{\"_2720\":2721,\"_2726\":2727,\"_2730\":2731,\"_2734\":2735},\"treatment\",{\"_2722\":2723,\"_2724\":2725},\"videoId\",\"1k232863zp\",\"imageSrc\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/bb4cef2fa06488c143bb6ce1b99354eb.png?width=800\",\"treatment_2\",{\"_2722\":2728,\"_2724\":2729},\"duhiywg0xb\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/ed5e0ab1e323d0ec47502af45e284e83.png?width=600\",\"treatment_3\",{\"_2722\":2732,\"_2724\":2733},\"0pfj698rzx\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/11c18d89a79b70409ce5b3f7e2a9ebc3.png?width=600\",\"treatment_4\",{\"_2722\":2736,\"_2724\":2737},\"1h38pr9xty\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c01d61d3761f9867395e94faf49595c4.png?width=600\",\"shareImage\",\"availableRegions\",[150,2741,2742,2743,2744,2745,2746,2747,2748,2749,2750,2751,2752,2753,2754,154,170,2755],\"en-ca\",\"en-gb\",\"en-au\",\"en-id\",\"en-nz\",\"en-za\",\"en-ng\",\"en-ph\",\"en-sg\",\"en-hk\",\"en-ie\",\"en-my\",\"pt-br\",\"zh-cn\",\"en-in\",\"popularArticles\",[2758,2766,2773,2779,2786,2793,2800,2807],{\"_339\":2759,\"_1984\":2760,\"_1969\":2762,\"_2010\":2763,\"_2011\":2764,\"_2013\":2765},\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\",[2761],\" 新手上路\",\"make-money-on-tiktok\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"海外抖音赚钱\",\"2021-12-03\",{\"_339\":2767,\"_1984\":2768,\"_1969\":2769,\"_2010\":2770,\"_2011\":2771,\"_2013\":2772},\"跨境电商选品策略与方法，好的选品是成功的一半\",[1986],\"product-ideas-for-cross-border-ecommerce\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"跨境电商选品\",\"2021-12-18\",{\"_339\":2774,\"_1984\":2775,\"_1969\":2693,\"_2010\":2776,\"_2011\":2777,\"_2013\":2778},\"如何开设一家 Shopify 商店：分步指南\",[1986],\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\",\"Shopify商店指南\",\"2021-04-08\",{\"_339\":2780,\"_1984\":2781,\"_1969\":2782,\"_2010\":2783,\"_2011\":2784,\"_2013\":2785},\"独立站助力品牌升级，引领商家出海新方向\",[1986],\"self-built-store\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\",\"国内商家通过跨境电商独立站对接全球消费者\",\"2021-07-06\",{\"_339\":2787,\"_1984\":2788,\"_1969\":2789,\"_2010\":2790,\"_2011\":2791,\"_2013\":2792},\"Shopify 是什么？官方科普贴带你了解独立站明星之选\",[1986],\"introduction-to-shopify\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"shopify是什么\",\"2022-03-31\",{\"_339\":2794,\"_1984\":2795,\"_1969\":2796,\"_2010\":2797,\"_2011\":2798,\"_2013\":2799},\"速卖通是什么？最新最全速卖通简介与入驻指南！\",[1986],\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"速卖通\",\"2021-06-18\",{\"_339\":2801,\"_1984\":2802,\"_1969\":2803,\"_2010\":2804,\"_2011\":2805,\"_2013\":2806},\"商业计划书范本：创建项目计划的实用框架\",[1986],\"business-plan-template\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"商业计划书\",\"2021-11-26\",{\"_339\":2808,\"_1984\":2809,\"_1969\":2810,\"_2010\":2811,\"_2011\":2812,\"_2013\":2813},\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",[2761],\"12-things-to-sell-on-shopify-other-than-products\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"虚拟产品\",\"2022-03-01\",\"hreflangs\",[2816,2821,2823,2825,2827,2829,2831,2833,2835,2837,2839,2841,2843,2845,2847,2849,2851,2853],{\"_2817\":53,\"_2818\":2819,\"_1750\":150,\"_2023\":2820},\"tagName\",\"rel\",\"alternate\",\"https://www.shopify.com/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2741,\"_2023\":2822},\"https://www.shopify.com/ca/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2742,\"_2023\":2824},\"https://www.shopify.com/uk/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2743,\"_2023\":2826},\"https://www.shopify.com/au/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2744,\"_2023\":2828},\"https://www.shopify.com/id/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2745,\"_2023\":2830},\"https://www.shopify.com/nz/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2746,\"_2023\":2832},\"https://www.shopify.com/za/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2747,\"_2023\":2834},\"https://www.shopify.com/ng/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2748,\"_2023\":2836},\"https://www.shopify.com/ph/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2749,\"_2023\":2838},\"https://www.shopify.com/sg/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2750,\"_2023\":2840},\"https://www.shopify.com/hk/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2751,\"_2023\":2842},\"https://www.shopify.com/ie/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2752,\"_2023\":2844},\"https://www.shopify.com/my/blog/120261189-conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2753,\"_2023\":2846},\"https://www.shopify.com/br/blog/guia-de-como-melhorar-e-otimizar-a-taxa-de-conversao\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2754,\"_2023\":2848},\"https://www.shopify.com/zh-CN/blog/conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":154,\"_2023\":2850},\"https://www.shopify.com/de/blog/conversion-rate\",{\"_2817\":53,\"_2818\":2819,\"_1750\":170,\"_2023\":2852},\"https://www.shopify.com/it/blog/conversion-rate-optimization\",{\"_2817\":53,\"_2818\":2819,\"_1750\":2755,\"_2023\":2854},\"https://www.shopify.com/in/blog/120261189-conversion-rate-optimization\",\"retailMessagesExperimentContent\",{},\"https://www.shopify.com/zh/blog/conversion-rate-optimization\",\"canonicalUrl\",\"rootDomain\",\"experimentVariationId\",\"banditAssignments\",[],\"realCountryCode\",\"CN\",\"geoCountryCode\",\"regionCode\",\"fileRoutePath\",\"/blog/$article\",\"pricingSite\",\"regions\",[2872,2885,2892,2899,2912,2918,2924,2930,2937,2943,2950,2957,2963,2970,2976,2982,2993,3000,3006,3012,3019,3034,3039,3046,3052,3058,3064,3071,3078,3086,3092,3100,3106,3112,3117,3125,3132],{\"_58\":2873,\"_1748\":2874,\"_209\":2875},\"台灣\",\"TW\",[2876],{\"_58\":2877,\"_2878\":2873,\"_1771\":202,\"_1750\":2879,\"_1772\":239,\"_2880\":1801,\"_2881\":1953,\"_2023\":2882,\"_2883\":1953,\"_2884\":1953},\"繁體中文\",\"legacyLabel\",\"zh-Hant-TW\",\"selector\",\"published\",\"https://www.shopify.com/tw\",\"isVirtual\",\"isActive\",{\"_58\":1274,\"_1748\":2886,\"_209\":2887},\"HK\",[2888],{\"_58\":1301,\"_2878\":1274,\"_1771\":2889,\"_1750\":2890,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2891,\"_2883\":1953,\"_2884\":1953},\"hk-en\",\"en-HK\",\"https://www.shopify.com/hk-en/blog/conversion-rate-optimization\",{\"_58\":2893,\"_1748\":2894,\"_209\":2895},\"Danmark\",\"DK\",[2896],{\"_58\":2897,\"_2878\":2893,\"_1771\":148,\"_1750\":213,\"_1772\":213,\"_2880\":1801,\"_2881\":1801,\"_2023\":2898,\"_2883\":1953,\"_2884\":1953},\"Dansk\",\"https://www.shopify.com/dk/blog/conversion-rate-optimization\",{\"_58\":1262,\"_1748\":2900,\"_209\":2901},\"CA\",[2902,2906],{\"_58\":1301,\"_2878\":2903,\"_1771\":138,\"_1750\":2904,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2905,\"_2883\":1953,\"_2884\":1953},\"Canada (English)\",\"en-CA\",\"https://www.shopify.com/ca/blog/conversion-rate-optimization\",{\"_58\":2907,\"_2878\":2908,\"_1771\":2909,\"_1750\":2910,\"_1772\":158,\"_2880\":1801,\"_2881\":1953,\"_2023\":2911,\"_2883\":1953,\"_2884\":1953},\"Français\",\"Canada (Français)\",\"ca-fr\",\"fr-CA\",\"https://www.shopify.com/ca-fr\",{\"_58\":1296,\"_1748\":2913,\"_209\":2914},\"ZA\",[2915],{\"_58\":1301,\"_2878\":1296,\"_1771\":207,\"_1750\":2916,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2917,\"_2883\":1953,\"_2884\":1953},\"en-ZA\",\"https://www.shopify.com/za/blog/conversion-rate-optimization\",{\"_58\":1277,\"_1748\":2919,\"_209\":2920},\"IN\",[2921],{\"_58\":1301,\"_2878\":1277,\"_1771\":168,\"_1750\":2922,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2923,\"_2883\":1953,\"_2884\":1953},\"en-IN\",\"https://www.shopify.com/in/blog/conversion-rate-optimization\",{\"_58\":1275,\"_1748\":2925,\"_209\":2926},\"ID\",[2927],{\"_58\":1301,\"_2878\":1275,\"_1771\":164,\"_1750\":2928,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2929,\"_2883\":1953,\"_2884\":1953},\"en-ID\",\"https://www.shopify.com/id/blog/conversion-rate-optimization\",{\"_58\":1265,\"_1748\":2931,\"_209\":2932},\"CO\",[2933],{\"_58\":2934,\"_2878\":1265,\"_1771\":144,\"_1750\":2935,\"_1772\":152,\"_2880\":1801,\"_2881\":1953,\"_2023\":2936,\"_2883\":1953,\"_2884\":1953},\"Español\",\"es-CO\",\"https://www.shopify.com/co\",{\"_58\":1293,\"_1748\":2938,\"_209\":2939},\"TR\",[2940],{\"_58\":2941,\"_2878\":1293,\"_1771\":200,\"_1750\":200,\"_1772\":200,\"_2880\":1801,\"_2881\":1801,\"_2023\":2942,\"_2883\":1953,\"_2884\":1953},\"Türkçe\",\"https://www.shopify.com/tr/blog/conversion-rate-optimization\",{\"_58\":2944,\"_1748\":2945,\"_209\":2946},\"México\",\"MX\",[2947],{\"_58\":2934,\"_2878\":2944,\"_1771\":178,\"_1750\":2948,\"_1772\":152,\"_2880\":1801,\"_2881\":1953,\"_2023\":2949,\"_2883\":1953,\"_2884\":1953},\"es-MX\",\"https://www.shopify.com/mx\",{\"_58\":1258,\"_1748\":2951,\"_209\":2952},\"AT\",[2953],{\"_58\":2954,\"_2878\":1258,\"_1771\":130,\"_1750\":2955,\"_1772\":154,\"_2880\":1801,\"_2881\":1953,\"_2023\":2956,\"_2883\":1953,\"_2884\":1953},\"Deutsch\",\"de-AT\",\"https://www.shopify.com/at\",{\"_58\":1283,\"_1748\":2958,\"_209\":2959},\"NG\",[2960],{\"_58\":1301,\"_2878\":1283,\"_1771\":180,\"_1750\":2961,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":2962,\"_2883\":1953,\"_2884\":1953},\"en-NG\",\"https://www.shopify.com/ng/blog/conversion-rate-optimization\",{\"_58\":2964,\"_1748\":2965,\"_209\":2966},\"Brasil\",\"BR\",[2967],{\"_58\":2968,\"_2878\":2964,\"_1771\":136,\"_1750\":192,\"_1772\":192,\"_2880\":1801,\"_2881\":1801,\"_2023\":2969,\"_2883\":1953,\"_2884\":1953},\"Português\",\"https://www.shopify.com/br/blog/conversion-rate-optimization\",{\"_58\":2971,\"_1748\":2972,\"_209\":2973},\"Deutschland\",\"DE\",[2974],{\"_58\":2954,\"_2878\":2971,\"_1771\":154,\"_1750\":154,\"_1772\":154,\"_2880\":1801,\"_2881\":1801,\"_2023\":2975,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/de/blog/conversion-rate-optimization\",{\"_58\":2977,\"_1748\":2978,\"_209\":2979},\"Italia\",\"IT\",[2980],{\"_58\":2981,\"_2878\":2977,\"_1771\":170,\"_1750\":170,\"_1772\":170,\"_2880\":1801,\"_2881\":1801,\"_2023\":2852,\"_2883\":1953,\"_2884\":1953},\"Italiano\",{\"_58\":1285,\"_1748\":2983,\"_209\":2984},\"NO\",[2985,2988],{\"_58\":2986,\"_2878\":2986,\"_1771\":184,\"_1750\":225,\"_1772\":225,\"_2880\":1801,\"_2881\":1801,\"_2023\":2987,\"_2883\":1953,\"_2884\":1953},\"Norge\",\"https://www.shopify.com/no/blog/conversion-rate-optimization\",{\"_58\":1301,\"_2878\":2989,\"_1771\":2990,\"_1750\":2991,\"_1772\":150,\"_2880\":1801,\"_2881\":1953,\"_2023\":2992,\"_2883\":1953,\"_2884\":1953},\"Norway (English)\",\"no-en\",\"en-NO\",\"https://www.shopify.com/no-en\",{\"_58\":2994,\"_1748\":2995,\"_209\":2996},\"Česká republika\",\"CZ\",[2997],{\"_58\":2998,\"_2878\":2994,\"_1771\":146,\"_1750\":211,\"_1772\":211,\"_2880\":1801,\"_2881\":1801,\"_2023\":2999,\"_2883\":1953,\"_2884\":1953},\"Čeština\",\"https://www.shopify.com/cz/blog/conversion-rate-optimization\",{\"_58\":1291,\"_1748\":3001,\"_209\":3002},\"SG\",[3003],{\"_58\":1301,\"_2878\":1291,\"_1771\":196,\"_1750\":3004,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3005,\"_2883\":1953,\"_2884\":1953},\"en-SG\",\"https://www.shopify.com/sg/blog/conversion-rate-optimization\",{\"_58\":1286,\"_1748\":3007,\"_209\":3008},\"NZ\",[3009],{\"_58\":1301,\"_2878\":1286,\"_1771\":186,\"_1750\":3010,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3011,\"_2883\":1953,\"_2884\":1953},\"en-NZ\",\"https://www.shopify.com/nz/blog/conversion-rate-optimization\",{\"_58\":173,\"_1748\":3013,\"_209\":3014},\"JP\",[3015],{\"_58\":3016,\"_2878\":173,\"_1771\":172,\"_1750\":3017,\"_1772\":221,\"_2880\":1801,\"_2881\":1801,\"_2023\":3018,\"_2883\":1953,\"_2884\":1953},\"日本語\",\"ja-JP\",\"https://www.shopify.com/jp/blog/conversion-rate-optimization\",{\"_58\":1260,\"_1748\":3020,\"_209\":3021},\"BE\",[3022,3026,3030],{\"_58\":3023,\"_2878\":1260,\"_1771\":134,\"_1750\":3024,\"_1772\":182,\"_2880\":1801,\"_2881\":1953,\"_2023\":3025,\"_2883\":1953,\"_2884\":1953},\"Nederlands\",\"nl-BE\",\"https://www.shopify.com/be\",{\"_58\":1300,\"_2878\":1260,\"_1771\":3027,\"_1750\":3028,\"_1772\":154,\"_2880\":1953,\"_2881\":1953,\"_2023\":3029,\"_2883\":1953,\"_2884\":1953},\"be-de\",\"de-BE\",\"https://www.shopify.com/be-de\",{\"_58\":2907,\"_2878\":1260,\"_1771\":3031,\"_1750\":3032,\"_1772\":158,\"_2880\":1953,\"_2881\":1953,\"_2023\":3033,\"_2883\":1953,\"_2884\":1953},\"be-fr\",\"fr-BE\",\"https://www.shopify.com/be-fr\",{\"_58\":1272,\"_1748\":3035,\"_209\":3036},\"FR\",[3037],{\"_58\":2907,\"_2878\":1272,\"_1771\":158,\"_1750\":158,\"_1772\":158,\"_2880\":1801,\"_2881\":1801,\"_2023\":3038,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/fr/blog/conversion-rate-optimization\",{\"_58\":3040,\"_1748\":3041,\"_209\":3042},\"Polska\",\"PL\",[3043],{\"_58\":3044,\"_2878\":3040,\"_1771\":190,\"_1750\":190,\"_1772\":190,\"_2880\":1801,\"_2881\":1801,\"_2023\":3045,\"_2883\":1953,\"_2884\":1953},\"Polski\",\"https://www.shopify.com/pl/blog/conversion-rate-optimization\",{\"_58\":3047,\"_1748\":3048,\"_209\":3049},\"ไทย\",\"TH\",[3050],{\"_58\":3047,\"_2878\":3047,\"_1771\":198,\"_1750\":198,\"_1772\":198,\"_2880\":1801,\"_2881\":1801,\"_2023\":3051,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/th/blog/conversion-rate-optimization\",{\"_58\":1259,\"_1748\":3053,\"_209\":3054},\"AU\",[3055],{\"_58\":1301,\"_2878\":1259,\"_1771\":132,\"_1750\":3056,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3057,\"_2883\":1953,\"_2884\":1953},\"en-AU\",\"https://www.shopify.com/au/blog/conversion-rate-optimization\",{\"_58\":1276,\"_1748\":3059,\"_209\":3060},\"IE\",[3061],{\"_58\":1301,\"_2878\":1276,\"_1771\":166,\"_1750\":3062,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3063,\"_2883\":1953,\"_2884\":1953},\"en-IE\",\"https://www.shopify.com/ie/blog/conversion-rate-optimization\",{\"_58\":3065,\"_1748\":3066,\"_209\":3067},\"Sverige\",\"SE\",[3068],{\"_58\":3069,\"_2878\":3065,\"_1771\":194,\"_1750\":231,\"_1772\":231,\"_2880\":1801,\"_2881\":1801,\"_2023\":3070,\"_2883\":1953,\"_2884\":1953},\"Svenska\",\"https://www.shopify.com/se/blog/conversion-rate-optimization\",{\"_58\":3072,\"_1748\":3073,\"_209\":3074},\"Schweiz\",\"CH\",[3075],{\"_58\":2954,\"_2878\":3072,\"_1771\":140,\"_1750\":3076,\"_1772\":154,\"_2880\":1801,\"_2881\":1953,\"_2023\":3077,\"_2883\":1953,\"_2884\":1953},\"de-CH\",\"https://www.shopify.com/ch\",{\"_58\":1268,\"_1748\":1749,\"_209\":3079},[3080,3082,3085],{\"_58\":1301,\"_2878\":1268,\"_1771\":952,\"_1750\":150,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3081,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/blog/conversion-rate-optimization\",{\"_58\":3083,\"_2878\":3083,\"_1771\":152,\"_1750\":152,\"_1772\":152,\"_2880\":1801,\"_2881\":1801,\"_2023\":3084,\"_2883\":1953,\"_2884\":1953},\"Español (Intl.)\",\"https://www.shopify.com/es/blog/conversion-rate-optimization\",{\"_58\":238,\"_2878\":238,\"_1771\":1194,\"_1750\":237,\"_1772\":237,\"_2880\":1801,\"_2881\":1801,\"_2023\":2857,\"_2883\":1953,\"_2884\":1801},{\"_58\":3087,\"_1748\":3088,\"_209\":3089},\"Suomi\",\"FI\",[3090],{\"_58\":3087,\"_2878\":3087,\"_1771\":156,\"_1750\":156,\"_1772\":156,\"_2880\":1801,\"_2881\":1801,\"_2023\":3091,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/fi/blog/conversion-rate-optimization\",{\"_58\":3093,\"_1748\":3094,\"_209\":3095},\"United Kingdom\",\"GB\",[3096],{\"_58\":1301,\"_2878\":3093,\"_1771\":3097,\"_1750\":3098,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3099,\"_2883\":1953,\"_2884\":1953},\"uk\",\"en-GB\",\"https://www.shopify.com/uk/blog/conversion-rate-optimization\",{\"_58\":3101,\"_1748\":3102,\"_209\":3103},\"Nederland\",\"NL\",[3104],{\"_58\":3023,\"_2878\":3101,\"_1771\":182,\"_1750\":182,\"_1772\":182,\"_2880\":1801,\"_2881\":1801,\"_2023\":3105,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/nl/blog/conversion-rate-optimization\",{\"_58\":1287,\"_1748\":3107,\"_209\":3108},\"PH\",[3109],{\"_58\":1301,\"_2878\":1287,\"_1771\":188,\"_1750\":3110,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3111,\"_2883\":1953,\"_2884\":1953},\"en-PH\",\"https://www.shopify.com/ph/blog/conversion-rate-optimization\",{\"_58\":1289,\"_1748\":3113,\"_209\":3114},\"PT\",[3115],{\"_58\":2968,\"_2878\":1289,\"_1771\":192,\"_1750\":230,\"_1772\":192,\"_2880\":1801,\"_2881\":1801,\"_2023\":3116,\"_2883\":1953,\"_2884\":1953},\"https://www.shopify.com/pt/blog/conversion-rate-optimization\",{\"_58\":3118,\"_1748\":3119,\"_209\":3120},\"España\",\"ES\",[3121],{\"_58\":2934,\"_2878\":3118,\"_1771\":3122,\"_1750\":3123,\"_1772\":152,\"_2880\":1801,\"_2881\":1953,\"_2023\":3124,\"_2883\":1953,\"_2884\":1953},\"es-es\",\"es-ES\",\"https://www.shopify.com/es-es\",{\"_58\":3126,\"_1748\":3127,\"_209\":3128},\"대한민국\",\"KR\",[3129],{\"_58\":3130,\"_2878\":3126,\"_1771\":174,\"_1750\":223,\"_1772\":223,\"_2880\":1801,\"_2881\":1801,\"_2023\":3131,\"_2883\":1953,\"_2884\":1953},\"한국어\",\"https://www.shopify.com/kr/blog/conversion-rate-optimization\",{\"_58\":1281,\"_1748\":3133,\"_209\":3134},\"MY\",[3135],{\"_58\":1301,\"_2878\":1281,\"_1771\":176,\"_1750\":3136,\"_1772\":150,\"_2880\":1801,\"_2881\":1801,\"_2023\":3137,\"_2883\":1953,\"_2884\":1953},\"en-MY\",\"https://www.shopify.com/my/blog/conversion-rate-optimization\",\"enPath\",\"/blog/conversion-rate-optimization\",\"blog-article\",\"geoPricingIsEnabled\",\"translations\",{\"_7\":3144,\"_1194\":3715,\"_150\":3724},{\"_3145\":3146,\"_3147\":3148,\"_3149\":3150,\"_3151\":3152,\"_3183\":3184,\"_262\":3209,\"_3510\":3511,\"_9\":3672},\"pages/blog/$article/ctas\",{},\"pages/blog/$article/quiz_cta\",{},\"pages/blog/$article/settings\",{},\"pages/blog/blogSubNav\",{\"_11\":3153,\"_3154\":3155},\"0\",\"subNav\",{\"_339\":492,\"_3156\":40,\"_3157\":3158,\"_3159\":3160,\"_3170\":3171},\"pageTitle\",\"overviewText\",\"主页\",\"links\",{\"_3161\":3162,\"_3163\":3164,\"_718\":719,\"_3165\":3166,\"_3167\":753,\"_842\":843,\"_3168\":3169},\"findIdea\",\"寻找灵感\",\"starting\",\"业务起步\",\"latest\",\"最新文章\",\"moreTopics\",\"businessIdeas\",\"商业构想\",\"subLinks\",{\"_659\":660,\"_3172\":3173,\"_3174\":636,\"_3175\":3176,\"_816\":3177,\"_581\":582,\"_3178\":866,\"_3179\":3180,\"_3181\":3182},\"shopify-master\",\"Shopify 播客\",\"founder-stories\",\"how-to-sell-online\",\"电子商务商业技巧\",\"可售产品\",\"caseStudies\",\"entrepreneurship\",\"创业\",\"see-all-topics\",\"查看全部主题\",\"pages/blog/$article/guide_ctas\",{\"_3185\":3186},\"guidesCta\",{\"_62\":3187,\"_1006\":3191,\"_3198\":3199,\"_1993\":3204},{\"_3188\":3189,\"_372\":3190},\"subhead\",\"最后一步：填写该表格，点击下方按钮，马上领取该攻略。\",\"为避免一切形式的垃圾广告邮件，我们将会保证您邮箱地址的私密性与安全性。\",{\"_1090\":3192,\"_1780\":3193,\"_3194\":3195,\"_3196\":3197},\"免费领取选品攻略：如何为自己的在线商店寻找一款可盈利的产品\",\"为打造自己的品牌激动不已，却不知从何入手？这部完整攻略教你如何寻找高销售潜力的最新趋势产品。\",\"cta\",\"立即获取免费攻略\",\"modal_headline\",\"《选品攻略》将直接发送至您的邮箱。\",\"trust\",{\"_1090\":3200,\"_1780\":3201,\"_3194\":3202,\"_3196\":3203},\"免费领取：Shopify 商店信任清单\",\"Shopify 研发团队对北美消费者进行一系列深入采访，以分析在线消费时客户信任的形成过程。该清单是对这些调查分析的总结，旨在帮助企业主了解在线商店体验中有助于建立客户信任的重要环节，以及需要避免的客户信任误区。\",\"立即获取清单\",\"《Shopify 商店信任清单》将直接发送至您的邮箱。\",{\"_1090\":3205,\"_1780\":3206,\"_3194\":3207,\"_3196\":3208},\"免费下载：电商SEO 清单\",\"想让自己的网站在搜索结果中排名靠前？现在就来领取一份免费SEO清单吧。\",\"立即领取免费攻略\",\"《电商SEO 清单》将直接发送至您的邮箱。\",{\"_3210\":3211,\"_3292\":3293,\"_1060\":3304,\"_3314\":3315,\"_3320\":3321,\"_3325\":3326,\"_3508\":3509},\"webinar\",{\"_3212\":3213,\"_3214\":3215,\"_19\":3216,\"_426\":3219,\"_3222\":3223,\"_339\":3226,\"_1056\":3229,\"_3232\":3233,\"_3236\":3237,\"_3242\":3243,\"_3259\":3260,\"_3274\":3275,\"_3277\":3278,\"_3286\":3287,\"_3289\":3290},\"error_heading\",\"抱歉，我们在完成您的注册时遇到了一些问题。\",\"error_message_html\",\"请发送电子邮件至 \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3217,\"_271\":3218},\"全名\",\"请输入您的全名\",{\"_58\":3220,\"_271\":3221},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3224,\"_271\":3225},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3227,\"_271\":3228},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3230,\"_271\":3231},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3234,\"_271\":3235},\"网站 URL\",\"请输入您的网站 URL\",\"accessCode\",{\"_58\":3238,\"_271\":3239,\"_3240\":3241},\"访问代码\",\"请输入访问代码以继续操作\",\"authError\",\"访问代码不正确。请重试\",\"annualRevenue\",{\"_58\":3244,\"_271\":3245,\"_3246\":3247},\"年收入额\",\"请输入您的公司年收入额\",\"options\",{\"_3248\":270,\"_3249\":3250,\"_3251\":3252,\"_3253\":3254,\"_3255\":3256,\"_3257\":3258},\"DEFAULT\",\"UNKNOWN\",\"不知道\",\"UNDER_1M\",\"100 万美元及以下\",\"BETWEEN_1M_30M\",\"100 万 - 3000 万美元\",\"BETWEEN_30M_100M\",\"3000 万 - 1 亿美元\",\"OVER_100M\",\"1 亿美元以上\",\"annualOfflineRevenue\",{\"_58\":3261,\"_271\":3262,\"_3246\":3263},\"线下年收入额\",\"请输入您的公司线下年收入额\",{\"_3248\":270,\"_3264\":3265,\"_3266\":3267,\"_3268\":3269,\"_3270\":3271,\"_3272\":3273},\"UNDER_250K\",\"0 到 250,000 美元\",\"BETWEEN_250K_500K\",\"250,000 到 500,000 美元\",\"BETWEEN_500K_1M\",\"500,000 到 1,000,000 美元\",\"BETWEEN_1M_10M\",\"1,000,000 到 10,000,000 美元\",\"OVER_10M\",\"10,000,000 美元以上\",\"marketingCommunicationConsent\",{\"_58\":3276},\"我同意接收 Shopify 和提供此资源的合作伙伴发送的推广信息。我知道我可以随时退订。更多信息详见我们的\u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3279,\"_341\":3280,\"_3281\":3282,\"_3283\":3284,\"_459\":3285},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3288},\"前往 Shopify.com\",\"protected\",{\"_341\":3291},\"这是一项私人活动。\",\"event\",{\"_3277\":3294},{\"_1090\":3279,\"_3295\":3296,\"_3297\":3298,\"_341\":3299,\"_3300\":3301,\"_3302\":3303,\"_459\":3285},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3277\":3305,\"_3308\":3309},{\"_1090\":3306,\"_459\":3307},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3310,\"_459\":3311,\"_3312\":3313},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 (ET)\",\"button\",\"1-844-686-1946\",\"resource\",{\"_3277\":3316},{\"_1090\":3317,\"_3318\":3319},\"感谢您关注此资源\",\"download_button_label\",\"立即下载\",\"submit\",{\"_58\":3322,\"_3323\":3324},\"提交\",\"label_submitting\",\"正在提交…\",\"lead\",{\"_3212\":3213,\"_3214\":3215,\"_19\":3327,\"_426\":3328,\"_3222\":3329,\"_339\":3330,\"_1056\":3331,\"_3232\":3332,\"_3333\":3334,\"_3400\":3401,\"_3274\":3433,\"_3435\":3436,\"_3440\":3441,\"_3444\":3445,\"_3448\":3449,\"_3469\":3470,\"_3471\":3472,\"_3475\":3476,\"_266\":3479,\"_3482\":3483,\"_3499\":3500},{\"_58\":3217,\"_271\":3218},{\"_58\":3220,\"_271\":3221},{\"_58\":3224,\"_271\":3225},{\"_58\":3227,\"_271\":3228},{\"_58\":3230,\"_271\":3231},{\"_58\":3234,\"_271\":3235},\"industries\",{\"_58\":3335,\"_271\":3336,\"_3246\":3337},\"行业\",\"请选择您的行业\",{\"_3248\":270,\"_3338\":3339,\"_3340\":3341,\"_3342\":3343,\"_3344\":3345,\"_3346\":3347,\"_3348\":3349,\"_3350\":3351,\"_3352\":3353,\"_3354\":3355,\"_3356\":3357,\"_3358\":3359,\"_3360\":3361,\"_3362\":3363,\"_3364\":3365,\"_3366\":3367,\"_3368\":3369,\"_3370\":3371,\"_3372\":3373,\"_3374\":3375,\"_3376\":3377,\"_3378\":3379,\"_3380\":3381,\"_3382\":3383,\"_3384\":3385,\"_3386\":3387,\"_3388\":3389,\"_3390\":3391,\"_3392\":3393,\"_3394\":3395,\"_3396\":3397,\"_3398\":3399},\"ADULT\",\"成人用品\",\"ALCOHOL\",\"酒类\",\"ANIMALS_AND_PET_SUPPLIES\",\"宠物用品\",\"APPAREL_AND_ACCESSORIES\",\"服装和配饰\",\"ART_AND_PHOTOGRAPHY\",\"艺术与摄影\",\"AVIATION_AND_AEROSPACE\",\"航空航天\",\"BABY_AND_TODDLER\",\"婴幼儿用品\",\"BANKING_FINANCE_INSURANCE\",\"银行、金融、保险\",\"CHARITY_NONPROFIT_AND_ORGANIZATIONS\",\"慈善、非营利组织\",\"CONSTRUCTION_AND_INDUSTRIAL\",\"建筑与工业\",\"EDUCATION\",\"教育培训\",\"ELECTRONICS_AND_GADGETS\",\"电子产品和小工具\",\"ENTERTAINMENT\",\"娱乐\",\"FOOD_AND_BEVERAGE\",\"食品和饮料（不包括酒类）\",\"FURNITURE\",\"家具\",\"GIFTS_AND_COLLECTIBLES\",\"礼品和收藏品\",\"HEALTH_AND_BEAUTY\",\"健康与美容（不包括制药）\",\"HOME_DECOR\",\"家居装饰\",\"JEWELRY\",\"珠宝首饰\",\"MEDIA_AND_COMMUNICATION\",\"媒体与传播\",\"REGULATED_INDUSTRY_CANNABIS\",\"受监管行业 - 大麻\",\"REGULATED_INDUSTRY_FIREARMS\",\"受监管行业 - 枪支\",\"REGULATED_INDUSTRY_PHARMA\",\"受监管行业 - 制药\",\"REGULATED_INDUSTRY_TOBACCO\",\"受监管行业 - 烟草\",\"SERVICES\",\"服务\",\"SPORTS_AMD_RECREATION\",\"体育与娱乐（不包括枪械）\",\"STATIONERY_AND_OFFICE_SUPPLIES\",\"文具及办公用品\",\"TOYS_AND_GAMES\",\"玩具和游戏\",\"TRAVEL_AND_TOURISM\",\"旅行和旅游\",\"VEHICLES_AND_PARTS\",\"汽车和零配件\",\"OTHER\",\"其他\",\"posSystem\",{\"_58\":3402,\"_271\":3403,\"_3246\":3404},\"当前使用的 POS 解决方案\",\"请选择您当前使用的 POS 解决方案\",{\"_3248\":270,\"_3405\":3406,\"_3407\":3408,\"_3409\":3410,\"_3411\":3412,\"_3413\":3414,\"_3415\":3416,\"_3417\":3418,\"_3419\":3420,\"_3398\":3399,\"_3421\":3422,\"_3423\":3424,\"_3425\":3426,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432},\"APTOS\",\"Aptos\",\"CEGID\",\"Cegid\",\"CELERANT\",\"Celerant\",\"CLOVER\",\"Clover\",\"HEARTLAND_RETAIL\",\"Heartland Retail\",\"KWI_CLOUD9\",\"KWI Cloud9\",\"LIGHTSPEED\",\"Lightspeed\",\"NEWSTORE\",\"Newstore\",\"PREDICTSPRING\",\"Predictspring\",\"RETAIL_PRO\",\"Retail Pro\",\"SQUARE\",\"Square\",\"STRIPE\",\"Stripe\",\"SUMUP\",\"SumUp\",\"TEAMWORK_COMMERCE\",\"Teamwork Commerce\",{\"_58\":3276,\"_372\":3434},\"提交此表单，即表示您同意接收 Shopify 和提供这些资源的合作伙伴发送的关于其产品和服务的推广信息。您可以随时点击电子邮件底部的链接取消订阅。\",\"revenueRanges\",{\"_3246\":3437},{\"_3248\":270,\"_3438\":3439},\"LESS_THAN_250K\",\"低于 250,000 美元\",\"annualOnlineRevenueRange\",{\"_58\":3442,\"_271\":3443},\"线上年收入额\",\"请输入您公司的线上年收入额\",\"annualOfflineRevenueRange\",{\"_58\":3446,\"_271\":3447},\"实体店年收入额\",\"请输入您公司的实体店年收入额\",\"locations\",{\"_58\":3450,\"_271\":3451,\"_3246\":3452},\"当前零售地点数量\",\"请选择您当前的零售地点数量 \",{\"_3248\":270,\"_3453\":3454,\"_3455\":3456,\"_3457\":3458,\"_3459\":3460,\"_3461\":3462,\"_3463\":3464,\"_3465\":3466,\"_3467\":3468},\"ONE\",\"1 个\",\"TWO_TO_THREE\",\"2 至 3 个\",\"FOUR_TO_TEN\",\"4 至 10 个\",\"ELEVEN_TO_TWENTY\",\"11 至 20 个\",\"TWENTY_ONE_TO_TWO_HUNDRED\",\"21 至 200 个\",\"TWO_HUNDRED_PLUS\",\"200 个以上\",\"NO_LOCATIONS\",\"无零售地点\",\"OPENING_SOON\",\"即将开业\",\"jobTitle\",{\"_58\":3227,\"_271\":3228},\"city\",{\"_58\":3473,\"_271\":3474},\"城市\",\"请输入您的城市\",\"state\",{\"_58\":3477,\"_271\":3478},\"州/省\",\"请选择您所在的州/省\",{\"_58\":268,\"_271\":3480,\"_3481\":270},\"请选择您的国家/地区\",\"defaultCountryOption\",\"dietaryRestrictions\",{\"_58\":3484,\"_3485\":3486,\"_3246\":3487,\"_3497\":3399,\"_271\":3498},\"请注明饮食限制/食物过敏\",\"optional\",\"可选填\",[3488,3489,3490,3491,3492,3493,3494,3495,3496,3399],\"不含乳制品\",\"不含麸质\",\"清真\",\"犹太洁食\",\"不含乳糖\",\"坚果过敏\",\"贝类\",\"纯素\",\"素食\",\"textFieldLabel\",\"请输入您的饮食限制\",\"accessibilityNeeds\",{\"_58\":3501,\"_3485\":3486,\"_3246\":3502,\"_3497\":3399,\"_271\":3507},\"如果您有任何无障碍要求，请告知我们\",[3503,3504,3505,3506,3399],\"听力\",\"哺乳室\",\"移动能力\",\"视力\",\"请输入您的无障碍要求\",\"argoTrigger\",0,\"pages/blog/$article/content\",{\"_11\":3153,\"_3512\":3513,\"_2081\":3514,\"_3525\":3526,\"_3535\":3536,\"_3540\":3541,\"_3542\":3543,\"_3553\":3554,\"_3556\":3557,\"_3559\":3560,\"_3576\":3577,\"_3594\":3595,\"_3598\":3599,\"_2073\":3641,\"_2018\":3649,\"_1010\":3653,\"_3658\":3659,\"_3661\":3662,\"_2090\":3663,\"_3665\":3666,\"_3668\":3669},\"articleMetaTitle\",\"{{title}} ({{year}})\",{\"_339\":3515,\"_3516\":3517,\"_3518\":3519,\"_3520\":3521,\"_3522\":3523},\"在这一页\",\"bannerTitle\",\"立即开创您的在线业务。\",\"bannerSubTitle\",\"完全免费。\",\"bannerHint\",\"免费试用 Shopify，无需提供信用卡信息。\",\"coreBlogRetailCtaExp\",{\"_3516\":3524},\"立即实现线上与线下一体化销售。\",\"subscribeBanner\",{\"_339\":3527,\"_1803\":3528,\"_269\":3529,\"_122\":3530,\"_3531\":373,\"_452\":3532},\"随时掌握 Shopify 最新动态\",\"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"输入电子邮件地址\",\"订阅\",\"hint\",{\"_1090\":3533,\"_124\":3534},\"感谢您的订阅！\",\"请检查您的电子邮件以获取说明。\",\"keepUpWithTerms\",{\"_339\":3537,\"_1803\":3538,\"_3531\":3539},\"创业家通讯\",\"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003e隐私政策\u003c/a\u003e。\",\"popularPostsTitle\",\"热门文章\",\"subscribe\",{\"_446\":3544,\"_3185\":3546},{\"_426\":3545},\"请输入有效的电子邮件地址。\",{\"_3320\":3547,\"_3548\":3549,\"_271\":3552},\"获取更新\",\"success\",{\"_1090\":3550,\"_3188\":3551,\"_3194\":280},\"感谢您的订阅。\",\"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。\",\"出现错误，请稍后重试。\",\"readMoreLinks\",{\"_339\":3555},\"阅读详细内容\",\"relatedArticle\",{\"_339\":3558},\"相关文章\",\"partnersSignup\",{\"_3561\":3562,\"_3565\":3566,\"_3569\":3570,\"_448\":3574},\"service_partner\",{\"_1090\":3563,\"_1780\":3564,\"_3194\":300},\"加入 Shopify 合作伙伴计划，促进您的业务增长\",\"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。\",\"app_developer\",{\"_1090\":3567,\"_1780\":3568,\"_3194\":300},\"为 Shopify 商家构建应用\",\"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。\",\"affiliate\",{\"_1090\":3571,\"_1780\":3572,\"_3194\":3573},\"加入 Shopify 联盟\",\"通过您的推广，在世界各地激发创业家精神。无论您是 Shopify 合作伙伴计划的现有合作伙伴还是新成员，都可以申请加入 Shopify 联盟，并通过将客户推荐到 Shopify 来赚取佣金。\",\"立即申请\",{\"_1090\":3563,\"_1780\":3575,\"_3194\":300},\"无论您是提供网页设计和开发服务，还是想为 Shopify App Store 构建应用，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、开发人员预览环境和教育资源。\",\"authorSection\",{\"_3578\":3579,\"_3580\":3581,\"_3582\":3583,\"_3584\":3585,\"_3586\":3587,\"_3588\":3589,\"_3590\":3591,\"_3592\":3593},\"headingHtml\",\"分享文章\",\"updatedOn\",\"更新时间\",\"publishedOn\",\"发布时间\",\"updatedOnByAuthor\",\"由 \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e 于 \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e 更新\",\"byAuthor\",\"\u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"byAuthor_withLink\",\"\u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"reviewed\",\"审校：\",\"written\",\"撰稿：\",\"articleHeader\",{\"_3596\":3597},\"blogLink\",{\"_382\":491},\"hero\",{\"_1090\":3600,\"_3188\":3601,\"_1974\":3602,\"_3312\":3605,\"_3607\":3608,\"_3610\":3611,\"_2720\":3614,\"_2726\":3616,\"_3620\":3621,\"_3522\":3624,\"_3626\":3627,\"_3632\":3633,\"_3637\":3638},\"立即使用 Shopify 开展销售\",\"立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。\",{\"_3603\":3604},\"alt\",\"替代文本\",{\"_2023\":3606,\"_382\":295},\"{{deeplinkFreeTrial}}\",\"lightButton\",{\"_2023\":3609,\"_382\":331},\"/\",\"pricingButton\",{\"_382\":3612,\"_2023\":3613},\"查看套餐\",\"{{site, url(path: '/pricing')}}\",{\"_1090\":3615,\"_3188\":365,\"_382\":331,\"_2023\":3609},\"下一个大企业家就是您！\",{\"_1090\":3617,\"_3188\":3618,\"_382\":331,\"_2023\":3619},\"将您梦想中的业务变为现实\",\"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_3622\":3623},\"lightButtonText\",\"Shopify 如何运作\",{\"_1090\":3524,\"_3188\":3625},\"探索集合一切线下和线上销售所需功能的 POS 系统。\",\"aboutShopifyExp\",{\"_2720\":3628,\"_2726\":3630},{\"_382\":464,\"_2023\":3629},\"{{site, url(path: '/about-shopify')}}\",{\"_382\":3631,\"_2023\":3629},\"查看功能和套餐\",\"whatIsShopifyIntExp\",{\"_2720\":3634,\"_2726\":3636},{\"_382\":331,\"_2023\":3635},\"{{site, url(path: '/blog/what-is-shopify')}}\",{\"_382\":331,\"_2023\":3629},\"dropShippingCtaCoreBlogExp\",{\"_1090\":3639,\"_3188\":365,\"_382\":331,\"_2023\":3640},\"立即使用 Shopify 开启代发货业务\",\"{{site, url(path: '/dropshipping')}}\",{\"_1090\":3527,\"_3188\":3642,\"_372\":3643,\"_3644\":3645},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_382\":3530,\"_3646\":3647,\"_452\":3648},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1090\":3533,\"_124\":3534},{\"_1090\":3650,\"_53\":3651},\"Shopify 最新动态\",{\"_382\":3652},\"查看全部\",{\"_3578\":3654,\"_3655\":3656,\"_3312\":3657,\"_358\":3521},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_382\":295,\"_2023\":3606},\"textCta\",{\"_2023\":3606,\"_382\":3660},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_37\":3664},\"资料来源\",\"aiSummary\",{\"_122\":3667},\"AI 摘要\",\"getInTouchBanner\",{\"_339\":3670,\"_122\":307,\"_3671\":307},\"\u003ctitle\u003e获得独特的 POS，享受\u003chighlight\u003e更多\u003c/highlight\u003e便利\u003c/title\u003e\",\"imageAlt\",{\"_11\":12,\"_13\":3673,\"_99\":3683,\"_116\":3685,\"_128\":3686,\"_209\":3687,\"_241\":3688,\"_255\":3689,\"_262\":3690,\"_273\":3693,\"_326\":327,\"_328\":329,\"_330\":286,\"_51\":331,\"_332\":3695,\"_336\":3696,\"_310\":311,\"_73\":3697,\"_350\":3698,\"_378\":3700,\"_430\":431,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":3709,\"_454\":3711,\"_457\":3712,\"_461\":3713,\"_29\":3714},{\"_15\":16,\"_17\":3674,\"_29\":3675,\"_37\":3676,\"_47\":3677,\"_51\":52,\"_53\":3678,\"_60\":61,\"_62\":3679,\"_67\":68,\"_69\":70,\"_71\":72,\"_73\":3680,\"_75\":76,\"_77\":78,\"_79\":3681,\"_89\":90,\"_91\":3682},{\"_19\":20,\"_21\":22,\"_23\":24,\"_25\":26,\"_27\":28},{\"_31\":32,\"_33\":34,\"_35\":36},{\"_39\":40,\"_41\":42,\"_43\":44,\"_45\":46},{\"_49\":50},{\"_55\":56,\"_35\":57,\"_58\":59},{\"_15\":64,\"_65\":66},{\"_69\":70,\"_67\":68},{\"_81\":82,\"_83\":84,\"_67\":85,\"_69\":86,\"_25\":87,\"_27\":88},{\"_25\":93,\"_27\":94,\"_95\":96,\"_97\":98},{\"_101\":102,\"_103\":3684},{\"_105\":106,\"_107\":108,\"_109\":110,\"_111\":112,\"_113\":114,\"_115\":112},{\"_118\":119,\"_120\":121,\"_122\":123,\"_124\":125,\"_126\":127},{\"_130\":131,\"_132\":133,\"_134\":135,\"_136\":137,\"_138\":139,\"_140\":141,\"_142\":143,\"_144\":145,\"_146\":147,\"_148\":149,\"_150\":151,\"_152\":153,\"_154\":155,\"_156\":157,\"_158\":159,\"_160\":161,\"_162\":163,\"_164\":165,\"_166\":167,\"_168\":169,\"_170\":171,\"_172\":173,\"_174\":175,\"_176\":177,\"_178\":179,\"_180\":181,\"_182\":183,\"_184\":185,\"_186\":187,\"_188\":189,\"_190\":191,\"_192\":193,\"_194\":195,\"_196\":197,\"_198\":199,\"_200\":201,\"_202\":203,\"_204\":151,\"_205\":206,\"_207\":208},{\"_211\":212,\"_213\":214,\"_154\":215,\"_150\":216,\"_152\":217,\"_156\":218,\"_158\":219,\"_170\":220,\"_221\":222,\"_223\":224,\"_225\":226,\"_182\":227,\"_190\":228,\"_192\":229,\"_230\":229,\"_231\":232,\"_198\":233,\"_200\":234,\"_235\":236,\"_237\":238,\"_239\":240},{\"_243\":244,\"_245\":246,\"_247\":248,\"_249\":250,\"_251\":252,\"_253\":254},{\"_243\":257,\"_245\":258,\"_247\":259,\"_249\":260,\"_251\":252,\"_253\":261},{\"_264\":3691},{\"_266\":3692},{\"_58\":268,\"_269\":270,\"_271\":272},{\"_275\":276,\"_277\":278,\"_279\":280,\"_281\":282,\"_283\":284,\"_285\":286,\"_287\":288,\"_289\":290,\"_291\":292,\"_293\":290,\"_294\":295,\"_296\":295,\"_297\":298,\"_299\":300,\"_301\":302,\"_303\":304,\"_305\":302,\"_306\":307,\"_308\":3694,\"_322\":323,\"_324\":325},{\"_310\":311,\"_312\":313,\"_314\":315,\"_316\":317,\"_318\":319,\"_320\":321},{\"_334\":335},{\"_37\":338,\"_339\":340,\"_341\":342,\"_343\":344,\"_345\":346},{\"_348\":349},{\"_122\":295,\"_352\":295,\"_353\":307,\"_354\":355,\"_58\":356,\"_269\":357,\"_358\":359,\"_360\":361,\"_362\":363,\"_364\":365,\"_366\":3699},{\"_368\":369,\"_370\":371,\"_372\":373,\"_374\":375,\"_376\":377},{\"_380\":3701,\"_390\":3702,\"_395\":3703,\"_409\":3704,\"_413\":3705,\"_417\":3706,\"_421\":3707,\"_426\":3708},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":428,\"_384\":429},{\"_446\":3710,\"_452\":453,\"_269\":357,\"_122\":300},{\"_448\":449,\"_450\":451},{\"_382\":456},{\"_459\":460},{\"_463\":464,\"_465\":466,\"_467\":468,\"_469\":470,\"_471\":472,\"_473\":474,\"_475\":476,\"_477\":478,\"_479\":480,\"_481\":482,\"_483\":484,\"_485\":486,\"_487\":488,\"_489\":490,\"_491\":492,\"_493\":494,\"_495\":496,\"_497\":498,\"_499\":500,\"_501\":502,\"_503\":504,\"_505\":506,\"_507\":508,\"_509\":510,\"_511\":512,\"_513\":514,\"_515\":516,\"_517\":518,\"_519\":520,\"_521\":522,\"_523\":524,\"_525\":526,\"_527\":528,\"_529\":530,\"_531\":532,\"_533\":534,\"_535\":536,\"_537\":538,\"_539\":540,\"_541\":542,\"_543\":544,\"_545\":546,\"_547\":548,\"_549\":550,\"_551\":319,\"_552\":321,\"_553\":554,\"_555\":556,\"_557\":558,\"_559\":560,\"_561\":562,\"_563\":564,\"_565\":566,\"_567\":568,\"_569\":570,\"_571\":572,\"_573\":574,\"_575\":576,\"_577\":578,\"_579\":580,\"_581\":582,\"_583\":584,\"_585\":586,\"_587\":588,\"_589\":590,\"_591\":592,\"_593\":594,\"_595\":596,\"_597\":598,\"_599\":323,\"_600\":601,\"_602\":603,\"_604\":605,\"_606\":607,\"_608\":609,\"_610\":611,\"_612\":613,\"_380\":614,\"_615\":616,\"_617\":618,\"_619\":620,\"_621\":622,\"_623\":624,\"_625\":626,\"_627\":628,\"_629\":630,\"_631\":632,\"_633\":634,\"_635\":636,\"_637\":638,\"_639\":640,\"_641\":642,\"_643\":644,\"_645\":646,\"_647\":648,\"_649\":650,\"_651\":652,\"_279\":295,\"_653\":307,\"_654\":655,\"_656\":655,\"_657\":658,\"_659\":660,\"_661\":662,\"_663\":664,\"_665\":666,\"_667\":668,\"_669\":670,\"_671\":672,\"_673\":674,\"_675\":676,\"_677\":678,\"_679\":680,\"_681\":682,\"_683\":684,\"_409\":411,\"_685\":686,\"_687\":688,\"_689\":690,\"_691\":692,\"_693\":694,\"_695\":696,\"_697\":698,\"_699\":500,\"_700\":701,\"_702\":703,\"_704\":705,\"_706\":707,\"_708\":709,\"_710\":711,\"_712\":713,\"_714\":715,\"_716\":717,\"_718\":719,\"_720\":721,\"_722\":723,\"_724\":725,\"_726\":727,\"_728\":729,\"_730\":731,\"_732\":733,\"_734\":735,\"_736\":737,\"_738\":739,\"_740\":741,\"_742\":743,\"_744\":745,\"_746\":747,\"_748\":749,\"_750\":751,\"_752\":753,\"_754\":755,\"_756\":757,\"_758\":759,\"_760\":761,\"_762\":763,\"_764\":765,\"_766\":767,\"_768\":769,\"_770\":771,\"_772\":773,\"_774\":775,\"_776\":769,\"_777\":778,\"_779\":280,\"_780\":781,\"_314\":315,\"_782\":783,\"_784\":785,\"_786\":787,\"_788\":789,\"_790\":791,\"_792\":793,\"_794\":795,\"_796\":797,\"_798\":799,\"_800\":801,\"_802\":803,\"_804\":805,\"_806\":807,\"_808\":809,\"_810\":811,\"_812\":813,\"_814\":815,\"_816\":817,\"_818\":819,\"_820\":821,\"_822\":823,\"_824\":825,\"_103\":826,\"_827\":828,\"_829\":830,\"_831\":832,\"_833\":834,\"_835\":836,\"_837\":838,\"_336\":839,\"_840\":841,\"_842\":843,\"_844\":845,\"_846\":847,\"_848\":849,\"_850\":851,\"_852\":853,\"_854\":851,\"_855\":856,\"_857\":858,\"_859\":860,\"_861\":862,\"_863\":864,\"_865\":866,\"_867\":638,\"_868\":869,\"_870\":743,\"_871\":741,\"_872\":873,\"_874\":875,\"_876\":877,\"_878\":879,\"_880\":881,\"_882\":883,\"_884\":626,\"_885\":319,\"_886\":887,\"_888\":319,\"_889\":317,\"_890\":793,\"_891\":892,\"_893\":894,\"_895\":896,\"_897\":898,\"_350\":300,\"_378\":899,\"_900\":901,\"_902\":903,\"_904\":905,\"_906\":907,\"_908\":909,\"_910\":911,\"_912\":913,\"_914\":915,\"_916\":917,\"_918\":919,\"_920\":921,\"_922\":923,\"_924\":925,\"_926\":927,\"_928\":929,\"_930\":931,\"_932\":933,\"_934\":935,\"_413\":415,\"_936\":937,\"_938\":90,\"_939\":940,\"_941\":942,\"_943\":944,\"_945\":946,\"_947\":948,\"_949\":950,\"_395\":397,\"_951\":952,\"_953\":954,\"_955\":956,\"_957\":958,\"_959\":960,\"_961\":962,\"_963\":964,\"_965\":966,\"_967\":968,\"_969\":970,\"_971\":944,\"_972\":973,\"_974\":975,\"_976\":977,\"_318\":319,\"_978\":979,\"_980\":981,\"_982\":983,\"_9\":984,\"_985\":986,\"_987\":290,\"_988\":989,\"_990\":991,\"_992\":993,\"_994\":995,\"_996\":997,\"_998\":999,\"_1000\":1001,\"_1002\":1003,\"_1004\":1005,\"_1006\":1007,\"_1008\":1009,\"_1010\":841,\"_1011\":648,\"_1012\":476,\"_1013\":1014,\"_1015\":1016,\"_1017\":1018,\"_1019\":1020,\"_1021\":1022,\"_1023\":295,\"_1024\":1025,\"_1026\":1027,\"_1028\":1029,\"_1030\":1031},{\"_463\":1033,\"_1034\":464,\"_1035\":1036,\"_1037\":1038,\"_1039\":1040,\"_1041\":1042,\"_1043\":1044,\"_1045\":1046,\"_1047\":1048,\"_1049\":1050,\"_1051\":1052,\"_1053\":1054,\"_521\":522,\"_509\":510,\"_527\":528,\"_533\":534,\"_551\":1055,\"_1056\":1057,\"_1058\":1059,\"_1060\":307,\"_1061\":1062,\"_1063\":1064,\"_1065\":268,\"_1066\":1067,\"_1068\":1069,\"_1070\":1071,\"_1072\":1073,\"_1074\":1075,\"_1076\":944,\"_971\":944,\"_581\":1077,\"_583\":584,\"_1078\":1079,\"_1080\":1081,\"_1082\":1083,\"_426\":428,\"_608\":609,\"_612\":1084,\"_1085\":1029,\"_621\":622,\"_633\":634,\"_647\":648,\"_1086\":1087,\"_1088\":1089,\"_661\":662,\"_1090\":1091,\"_1092\":1093,\"_1094\":1095,\"_1096\":1097,\"_1098\":1099,\"_1100\":1101,\"_1102\":1103,\"_1104\":1105,\"_1106\":1107,\"_1108\":1109,\"_1110\":1111,\"_772\":999,\"_1112\":1113,\"_1114\":1115,\"_1000\":1001,\"_1116\":622,\"_808\":809,\"_1117\":1118,\"_1119\":1120,\"_1121\":1122,\"_1006\":1007,\"_822\":823,\"_824\":1123,\"_1124\":1001,\"_842\":843,\"_1125\":1126,\"_1127\":1128,\"_1129\":650,\"_1011\":1130,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1133,\"_1134\":1084,\"_1135\":1136,\"_885\":319,\"_1137\":1138,\"_888\":1139,\"_1140\":1141,\"_378\":1142,\"_1143\":1144,\"_908\":909,\"_1145\":1027,\"_924\":925,\"_1146\":1147,\"_1148\":1149,\"_1150\":1151,\"_1026\":1027,\"_1152\":646,\"_1153\":1154,\"_1155\":1156,\"_91\":90,\"_1157\":1158,\"_1159\":952,\"_1160\":1161,\"_473\":1162,\"_491\":492,\"_1163\":1164,\"_541\":542,\"_1165\":1166,\"_1167\":1168,\"_1169\":1170,\"_1171\":1172,\"_1173\":1174,\"_1175\":1176,\"_645\":646,\"_659\":660,\"_669\":670,\"_1177\":1093,\"_1178\":1179,\"_1180\":1181,\"_754\":755,\"_770\":771,\"_1182\":1183,\"_1184\":825,\"_1185\":1186,\"_1019\":1020,\"_1187\":1188,\"_1189\":1123,\"_1190\":1191,\"_1192\":1193,\"_934\":935,\"_945\":946},{\"_262\":3716,\"_3151\":3717,\"_9\":3718,\"_3510\":3719,\"_3145\":3720,\"_3149\":3721,\"_3183\":3722,\"_3147\":3723},{},{},{},{},{},{},{},{},{\"_9\":3725,\"_3151\":3768,\"_3510\":3848,\"_3145\":3960,\"_3183\":4265,\"_3147\":4764,\"_262\":4864,\"_3149\":5040},{\"_11\":12,\"_13\":3726,\"_99\":3736,\"_116\":3738,\"_128\":3739,\"_209\":3740,\"_241\":3741,\"_255\":3742,\"_262\":3743,\"_273\":3746,\"_326\":1356,\"_328\":1357,\"_330\":286,\"_51\":1358,\"_332\":3748,\"_336\":3749,\"_310\":311,\"_73\":3750,\"_350\":3751,\"_378\":3753,\"_430\":1393,\"_432\":433,\"_434\":435,\"_436\":437,\"_438\":439,\"_440\":441,\"_442\":443,\"_444\":3762,\"_454\":3764,\"_457\":3765,\"_461\":3766,\"_29\":3767},{\"_15\":1200,\"_17\":3727,\"_29\":3728,\"_37\":3729,\"_47\":3730,\"_51\":1216,\"_53\":3731,\"_60\":1220,\"_62\":3732,\"_67\":1224,\"_69\":1225,\"_71\":1226,\"_73\":3733,\"_75\":76,\"_77\":1230,\"_79\":3734,\"_89\":91,\"_91\":3735},{\"_19\":17,\"_21\":21,\"_23\":1202,\"_25\":1203,\"_27\":1204},{\"_31\":1206,\"_33\":1207,\"_35\":1208},{\"_39\":1210,\"_41\":1211,\"_43\":1212,\"_45\":1213},{\"_49\":1215},{\"_55\":1218,\"_35\":1219,\"_58\":59},{\"_15\":1222,\"_65\":1223},{\"_69\":1228,\"_67\":1229},{\"_81\":1232,\"_83\":1233,\"_67\":1234,\"_69\":1235,\"_25\":1236,\"_27\":1237},{\"_25\":1239,\"_27\":1240,\"_95\":1241,\"_97\":1242},{\"_101\":1244,\"_103\":3737},{\"_105\":1246,\"_107\":1247,\"_109\":1248,\"_111\":1249,\"_113\":1250,\"_115\":1249},{\"_118\":1252,\"_120\":1253,\"_122\":1254,\"_124\":1255,\"_126\":1256},{\"_130\":1258,\"_132\":1259,\"_134\":1260,\"_136\":1261,\"_138\":1262,\"_140\":1263,\"_142\":1264,\"_144\":1265,\"_146\":1266,\"_148\":1267,\"_150\":1268,\"_152\":1269,\"_154\":1270,\"_156\":1271,\"_158\":1272,\"_160\":1273,\"_162\":1274,\"_164\":1275,\"_166\":1276,\"_168\":1277,\"_170\":1278,\"_172\":1279,\"_174\":1280,\"_176\":1281,\"_178\":1282,\"_180\":1283,\"_182\":1284,\"_184\":1285,\"_186\":1286,\"_188\":1287,\"_190\":1288,\"_192\":1289,\"_194\":1290,\"_196\":1291,\"_198\":1292,\"_200\":1293,\"_202\":1294,\"_204\":1268,\"_205\":1295,\"_207\":1296},{\"_211\":1298,\"_213\":1299,\"_154\":1300,\"_150\":1301,\"_152\":1302,\"_156\":1303,\"_158\":1304,\"_170\":1305,\"_221\":1306,\"_223\":1307,\"_225\":1308,\"_182\":1309,\"_190\":1310,\"_192\":1311,\"_230\":1312,\"_231\":1313,\"_198\":1314,\"_200\":1315,\"_235\":1316,\"_237\":1317,\"_239\":1318},{\"_243\":1320,\"_245\":246,\"_247\":1321,\"_249\":250,\"_251\":1322,\"_253\":1323},{\"_243\":1325,\"_245\":258,\"_247\":1326,\"_249\":260,\"_251\":1322,\"_253\":1327},{\"_264\":3744},{\"_266\":3745},{\"_58\":1331,\"_269\":1332,\"_271\":1333},{\"_275\":1335,\"_277\":1336,\"_279\":1337,\"_281\":1338,\"_283\":284,\"_285\":286,\"_287\":1339,\"_289\":1340,\"_291\":292,\"_293\":1341,\"_294\":1342,\"_296\":1343,\"_297\":1344,\"_299\":1345,\"_301\":1346,\"_303\":1347,\"_305\":1346,\"_306\":1348,\"_308\":3747,\"_322\":1354,\"_324\":1355},{\"_310\":311,\"_312\":1350,\"_314\":315,\"_316\":1351,\"_318\":1352,\"_320\":1353},{\"_334\":1360},{\"_37\":1362,\"_339\":1363,\"_341\":1364,\"_343\":1365,\"_345\":1366},{\"_348\":1368},{\"_122\":1342,\"_352\":1343,\"_353\":1348,\"_354\":1370,\"_58\":1371,\"_269\":1372,\"_358\":1373,\"_360\":1374,\"_362\":1375,\"_364\":1376,\"_366\":3752},{\"_368\":1378,\"_370\":1379,\"_372\":1380,\"_374\":1381,\"_376\":1382},{\"_380\":3754,\"_390\":3755,\"_395\":3756,\"_409\":3757,\"_413\":3758,\"_417\":3759,\"_421\":3760,\"_426\":3761},{\"_382\":383,\"_384\":385,\"_386\":387,\"_388\":389},{\"_382\":392,\"_384\":393,\"_388\":394},{\"_382\":397,\"_384\":398,\"_386\":399,\"_400\":401,\"_402\":403,\"_388\":404,\"_405\":406,\"_407\":408},{\"_382\":411,\"_384\":412},{\"_382\":415,\"_384\":416},{\"_382\":419,\"_384\":420},{\"_382\":423,\"_384\":424,\"_388\":425},{\"_382\":1392,\"_384\":429},{\"_446\":3763,\"_452\":1398,\"_269\":1372,\"_122\":1399},{\"_448\":1396,\"_450\":1397},{\"_382\":1401},{\"_459\":1403},{\"_463\":1405,\"_465\":466,\"_467\":1406,\"_469\":1407,\"_471\":1408,\"_473\":1409,\"_475\":1410,\"_477\":1411,\"_479\":1412,\"_481\":1413,\"_483\":1414,\"_485\":486,\"_487\":1415,\"_489\":1416,\"_491\":1417,\"_493\":1418,\"_495\":1419,\"_497\":1420,\"_499\":1421,\"_501\":1422,\"_503\":1423,\"_505\":1424,\"_507\":1425,\"_509\":1426,\"_511\":1427,\"_513\":1428,\"_515\":516,\"_517\":1429,\"_519\":1430,\"_521\":1431,\"_523\":1432,\"_525\":1433,\"_527\":528,\"_529\":1434,\"_531\":1435,\"_533\":1436,\"_535\":1437,\"_537\":1438,\"_539\":540,\"_541\":1439,\"_543\":1440,\"_545\":1441,\"_547\":1442,\"_549\":1443,\"_551\":1352,\"_552\":1444,\"_553\":1445,\"_555\":1446,\"_557\":1447,\"_559\":1448,\"_561\":1449,\"_563\":1450,\"_565\":1451,\"_567\":1452,\"_569\":1453,\"_571\":1454,\"_573\":1455,\"_575\":1456,\"_577\":1457,\"_579\":1458,\"_581\":1459,\"_583\":1460,\"_585\":1461,\"_587\":1462,\"_589\":1463,\"_591\":1464,\"_593\":1465,\"_595\":1466,\"_597\":1467,\"_599\":1354,\"_600\":1468,\"_602\":1469,\"_604\":1470,\"_606\":1471,\"_608\":1472,\"_610\":1473,\"_612\":1474,\"_380\":614,\"_615\":1475,\"_617\":618,\"_619\":1476,\"_621\":1477,\"_623\":1478,\"_625\":626,\"_627\":1479,\"_629\":630,\"_631\":1480,\"_633\":1481,\"_635\":1482,\"_637\":1483,\"_639\":1484,\"_641\":1485,\"_643\":1486,\"_645\":1487,\"_647\":1488,\"_649\":650,\"_651\":1489,\"_279\":1342,\"_653\":1348,\"_654\":655,\"_656\":655,\"_657\":1490,\"_659\":1491,\"_661\":1492,\"_663\":1493,\"_665\":1494,\"_667\":1495,\"_669\":1496,\"_671\":1497,\"_673\":1498,\"_675\":1499,\"_677\":1500,\"_679\":1501,\"_681\":682,\"_683\":1502,\"_409\":411,\"_685\":1503,\"_687\":1504,\"_689\":1505,\"_691\":1506,\"_693\":1507,\"_695\":1508,\"_697\":1509,\"_699\":1510,\"_700\":1511,\"_702\":1512,\"_704\":1513,\"_706\":1514,\"_708\":1515,\"_710\":1516,\"_712\":1517,\"_714\":1518,\"_716\":1519,\"_718\":1520,\"_720\":1521,\"_722\":1522,\"_724\":1523,\"_726\":1524,\"_728\":1525,\"_730\":1526,\"_732\":1527,\"_734\":1528,\"_736\":1529,\"_738\":1530,\"_740\":1531,\"_742\":1532,\"_744\":1533,\"_746\":1534,\"_748\":1535,\"_750\":751,\"_752\":1536,\"_754\":1537,\"_756\":1538,\"_758\":1539,\"_760\":1540,\"_762\":1541,\"_764\":1542,\"_766\":1543,\"_768\":1544,\"_770\":1545,\"_772\":1546,\"_774\":1547,\"_776\":1544,\"_777\":1548,\"_779\":1337,\"_780\":781,\"_314\":315,\"_782\":1549,\"_784\":1550,\"_786\":1551,\"_788\":1552,\"_790\":1553,\"_792\":793,\"_794\":1554,\"_796\":1555,\"_798\":1556,\"_800\":1557,\"_802\":803,\"_804\":805,\"_806\":1558,\"_808\":1559,\"_810\":1560,\"_812\":1561,\"_814\":1562,\"_816\":1563,\"_818\":1564,\"_820\":821,\"_822\":1565,\"_824\":1566,\"_103\":1567,\"_827\":1568,\"_829\":1569,\"_831\":1570,\"_833\":1571,\"_835\":1572,\"_837\":1573,\"_336\":1574,\"_840\":1575,\"_842\":1576,\"_844\":1577,\"_846\":1578,\"_848\":1579,\"_850\":1580,\"_852\":853,\"_854\":1581,\"_855\":1582,\"_857\":858,\"_859\":860,\"_861\":1583,\"_863\":1584,\"_865\":1585,\"_867\":1483,\"_868\":1586,\"_870\":1587,\"_871\":1531,\"_872\":1588,\"_874\":1589,\"_876\":1590,\"_878\":1591,\"_880\":1592,\"_882\":883,\"_884\":626,\"_885\":1352,\"_886\":1593,\"_888\":1352,\"_889\":1351,\"_890\":1594,\"_891\":892,\"_893\":1595,\"_895\":1596,\"_897\":1597,\"_350\":1345,\"_378\":1598,\"_900\":1599,\"_902\":1600,\"_904\":1601,\"_906\":1602,\"_908\":1603,\"_910\":1604,\"_912\":1605,\"_914\":1606,\"_916\":1607,\"_918\":1608,\"_920\":1609,\"_922\":1610,\"_924\":1611,\"_926\":1612,\"_928\":1613,\"_930\":1614,\"_932\":1615,\"_934\":1616,\"_413\":415,\"_936\":1617,\"_938\":1618,\"_939\":940,\"_941\":1619,\"_943\":1620,\"_945\":1621,\"_947\":1622,\"_949\":1623,\"_395\":397,\"_951\":952,\"_953\":1624,\"_955\":1625,\"_957\":1626,\"_959\":960,\"_961\":1627,\"_963\":1628,\"_965\":1629,\"_967\":1630,\"_969\":1631,\"_971\":1632,\"_972\":1633,\"_974\":975,\"_976\":1634,\"_318\":1352,\"_978\":1635,\"_980\":1636,\"_982\":1637,\"_9\":1638,\"_985\":1639,\"_987\":1340,\"_988\":1640,\"_990\":1641,\"_992\":1642,\"_994\":1643,\"_996\":1644,\"_998\":1645,\"_1000\":1646,\"_1002\":1647,\"_1004\":1648,\"_1006\":1649,\"_1008\":1650,\"_1010\":1651,\"_1011\":1652,\"_1012\":476,\"_1013\":1653,\"_1015\":1016,\"_1017\":1654,\"_1019\":1020,\"_1021\":1655,\"_1023\":1342,\"_1024\":1656,\"_1026\":1657,\"_1028\":1658,\"_1030\":1659},{\"_463\":1661,\"_1034\":1405,\"_1035\":1662,\"_1037\":1663,\"_1039\":1664,\"_1041\":1665,\"_1043\":1666,\"_1045\":1046,\"_1047\":1667,\"_1049\":1668,\"_1051\":1669,\"_1053\":1670,\"_521\":1671,\"_509\":1672,\"_527\":528,\"_533\":1436,\"_551\":1055,\"_1056\":1673,\"_1058\":1674,\"_1060\":1675,\"_1061\":1676,\"_1063\":1677,\"_1065\":1678,\"_1066\":1679,\"_1068\":1680,\"_1070\":1681,\"_1072\":1682,\"_1074\":1683,\"_1076\":1684,\"_971\":1632,\"_581\":1685,\"_583\":1686,\"_1078\":1687,\"_1080\":1688,\"_1082\":1689,\"_426\":1392,\"_608\":1472,\"_612\":1690,\"_1085\":1658,\"_621\":1477,\"_633\":1481,\"_647\":1488,\"_1086\":1691,\"_1088\":1692,\"_661\":1492,\"_1090\":1693,\"_1092\":1694,\"_1094\":1695,\"_1096\":1097,\"_1098\":1696,\"_1100\":1697,\"_1102\":1698,\"_1104\":1699,\"_1106\":1700,\"_1108\":1701,\"_1110\":1702,\"_772\":1645,\"_1112\":1113,\"_1114\":1703,\"_1000\":1646,\"_1116\":1477,\"_808\":1559,\"_1117\":1704,\"_1119\":1705,\"_1121\":1706,\"_1006\":1649,\"_822\":1565,\"_824\":1707,\"_1124\":1646,\"_842\":1708,\"_1125\":1709,\"_1127\":1710,\"_1129\":650,\"_1011\":1652,\"_857\":858,\"_859\":860,\"_310\":311,\"_1131\":466,\"_1132\":1711,\"_1134\":1690,\"_1135\":1712,\"_885\":1352,\"_1137\":1138,\"_888\":1139,\"_1140\":1713,\"_378\":1714,\"_1143\":1715,\"_908\":1603,\"_1145\":1657,\"_924\":1716,\"_1146\":1717,\"_1148\":1718,\"_1150\":1719,\"_1026\":1657,\"_1152\":1720,\"_1153\":1721,\"_1155\":1722,\"_91\":1723,\"_1157\":1724,\"_1159\":952,\"_1160\":1725,\"_473\":1726,\"_491\":1417,\"_1163\":1727,\"_541\":1439,\"_1165\":1728,\"_1167\":1729,\"_1169\":1730,\"_1171\":1731,\"_1173\":1732,\"_1175\":1733,\"_645\":1487,\"_659\":1491,\"_669\":1683,\"_1177\":1734,\"_1178\":1735,\"_1180\":1736,\"_754\":1537,\"_770\":1545,\"_1182\":1737,\"_1184\":1566,\"_1185\":1738,\"_1019\":1020,\"_1187\":1739,\"_1189\":1707,\"_1190\":1740,\"_1192\":1741,\"_934\":1742,\"_945\":1621},{\"_11\":3153,\"_3154\":3769},{\"_339\":1417,\"_3156\":1210,\"_3157\":3770,\"_3159\":3771,\"_3170\":3776,\"_3784\":3785},\"Homepage\",{\"_3161\":3772,\"_3163\":3773,\"_718\":1520,\"_3165\":3774,\"_3167\":1536,\"_842\":1708,\"_3168\":3775},\"Find an Idea\",\"Starting Up\",\"Latest\",\"Business Ideas\",{\"_659\":1491,\"_3172\":3777,\"_3174\":3778,\"_3175\":3779,\"_816\":3780,\"_581\":1459,\"_3178\":1585,\"_3179\":3781,\"_3181\":3782,\"_3783\":1418},\"The Shopify Podcast\",\"Founder Stories\",\"Ecommerce Business Tips\",\"Products to Sell\",\"Entrepreneurship\",\"See All topics\",\"enterprise-blog\",\"variants\",{\"_581\":3786,\"_583\":3799,\"_1993\":3822},{\"_3159\":3787,\"_3170\":3791},{\"_581\":1459,\"_912\":3788,\"_3789\":3790,\"_659\":1491,\"_752\":1536},\"How to Start\",\"suppliers\",\"Suppliers\",{\"_1006\":1649,\"_3792\":3793,\"_3794\":3795,\"_938\":3796,\"_3797\":3798},\"apps\",\"Dropshipping Apps\",\"tips\",\"Success Tips\",\"Dropshipping Videos\",\"help\",\"Dropshipping Help\",{\"_3159\":3800,\"_3170\":3807},{\"_583\":3801,\"_3802\":3788,\"_3803\":3804,\"_3805\":3806,\"_752\":1536},\"Ecommerce Guide\",\"blue-print\",\"ai-tools\",\"AI Tools for Ecommerce\",\"tutorial\",\"Shopify Tutorial\",{\"_3808\":3809,\"_3810\":3811,\"_3812\":3813,\"_718\":3814,\"_3815\":3816,\"_965\":3817,\"_3818\":3819,\"_3820\":3821},\"checklist\",\"Ecommerce Store Checklist\",\"platforms\",\"Best Ecommerce Platforms\",\"strategy\",\"Ecommerce Strategy\",\"Ecommerce Marketing\",\"merchandising\",\"Ecommerce Merchandising\",\"Ecommerce Checkout\",\"conversion-rate\",\"Ecommerce Conversion\",\"internationally\",\"International Ecommerce\",{\"_3159\":3823,\"_3170\":3831},{\"_3824\":3825,\"_3826\":1462,\"_3827\":3828,\"_3829\":3830,\"_752\":1536},\"seo-marketing\",\"SEO Marketing\",\"ecommerce-seo\",\"seo-checklist\",\"SEO Checklist\",\"seo-tools\",\"Free SEO Tools\",{\"_3832\":3833,\"_3834\":3835,\"_3836\":3837,\"_3838\":3839,\"_3840\":3841,\"_3842\":3843,\"_3844\":3845,\"_3846\":3847},\"shopify-seo\",\"Shopify SEO\",\"ai-seo\",\"AI Tools for SEO\",\"content-hub\",\"Content Hubs\",\"seo-copywriting\",\"SEO Copywriting\",\"keyword\",\"Keyword Research\",\"on-page-seo\",\"On-Page SEO\",\"technical-seo\",\"Technical SEO\",\"seo-international\",\"International SEO\",{\"_11\":3153,\"_3512\":3513,\"_2081\":3849,\"_3525\":3856,\"_3535\":3865,\"_3540\":3869,\"_3542\":3870,\"_3553\":3879,\"_3556\":3881,\"_3559\":3883,\"_3576\":3896,\"_3594\":3905,\"_3598\":3907,\"_2073\":3936,\"_2018\":3942,\"_1010\":3946,\"_3658\":3950,\"_3661\":3952,\"_2090\":3953,\"_3665\":3955,\"_3668\":3957},{\"_339\":3850,\"_3516\":3851,\"_3518\":3852,\"_3520\":3853,\"_3522\":3854},\"On this page\",\"Start your online business today.\",\"For free.\",\"Try Shopify for free, no credit card required.\",{\"_3516\":3855},\"Unify online and in-person sales today.\",{\"_339\":3857,\"_1803\":3858,\"_269\":3859,\"_122\":3860,\"_3531\":3861,\"_452\":3862},\"Keep up with the latest from Shopify\",\"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Enter email\",\"Subscribe\",\"By entering your email, you agree to receive marketing emails from Shopify.\",{\"_1090\":3863,\"_124\":3864},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3866,\"_1803\":3867,\"_3531\":3868},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3871,\"_3185\":3873},{\"_426\":3872},\"Please enter a valid email address.\",{\"_3320\":3874,\"_3548\":3875,\"_271\":3878},\"Get updates\",{\"_1090\":3876,\"_3188\":3877,\"_3194\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3880},\"Read more\",{\"_339\":3882},\"Related article\",{\"_3561\":3884,\"_3565\":3887,\"_3569\":3890,\"_448\":3894},{\"_1090\":3885,\"_1780\":3886,\"_3194\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3888,\"_1780\":3889,\"_3194\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1090\":3891,\"_1780\":3892,\"_3194\":3893},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1090\":3885,\"_1780\":3895,\"_3194\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3578\":3897,\"_3580\":3898,\"_3582\":3899,\"_3584\":3900,\"_3586\":3901,\"_3588\":3902,\"_3590\":3903,\"_3592\":3904},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3596\":3906},{\"_382\":491},{\"_1090\":3908,\"_3188\":3909,\"_1974\":3910,\"_3312\":3912,\"_3607\":3913,\"_3610\":3914,\"_2720\":3916,\"_2726\":3919,\"_3620\":3922,\"_3522\":3924,\"_3626\":3926,\"_3632\":3930,\"_3637\":3934},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3603\":3911},\"My alt.\",{\"_2023\":3606,\"_382\":1342},{\"_2023\":3609,\"_382\":1358},{\"_382\":3915,\"_2023\":3613},\"See plans\",{\"_1090\":3917,\"_3188\":3918,\"_382\":1358,\"_2023\":3609},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1090\":3920,\"_3188\":3921,\"_382\":1358,\"_2023\":3619},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3622\":3923},\"How does Shopify work\",{\"_1090\":3855,\"_3188\":3925},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2720\":3927,\"_2726\":3928},{\"_382\":1405,\"_2023\":3629},{\"_382\":3929,\"_2023\":3629},\"View features and plans\",{\"_2720\":3931,\"_2726\":3933},{\"_382\":1358,\"_2023\":3932},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2023\":3629},{\"_1090\":3935,\"_3188\":3918,\"_382\":1358,\"_2023\":3640},\"Start dropshipping with Shopify today\",{\"_1090\":3857,\"_3188\":3937,\"_372\":3938,\"_3644\":3939},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_382\":3860,\"_3646\":3940,\"_452\":3941},\"Email here\",{\"_1090\":3863,\"_124\":3864},{\"_1090\":3943,\"_53\":3944},\"Latest from Shopify\",{\"_382\":3945},\"See all\",{\"_3578\":3947,\"_3655\":3948,\"_3312\":3949,\"_358\":3853},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_382\":1342,\"_2023\":3606},{\"_2023\":3606,\"_382\":3951},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_37\":3954},\"Sources\",{\"_122\":3956},\"AI Summary\",{\"_339\":3958,\"_122\":1348,\"_3671\":3959},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3598\":3961,\"_2081\":4027,\"_3658\":4066,\"_2563\":4105},{\"_2720\":3962,\"_2726\":4001},{\"_3963\":3964},\"clusters\",[3965,3969,3973,3977,3981,3985,3989,3993,3997],{\"_3966\":581,\"_1090\":3967,\"_3188\":3968},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_3966\":3970,\"_1090\":3971,\"_3188\":3972},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_3966\":3974,\"_1090\":3975,\"_3188\":3976},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_3966\":3978,\"_1090\":3979,\"_3188\":3980},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_3966\":3982,\"_1090\":3983,\"_3188\":3984},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_3966\":3986,\"_1090\":3987,\"_3188\":3988},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_3966\":3990,\"_1090\":3991,\"_3188\":3992},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_3966\":3994,\"_1090\":3995,\"_3188\":3996},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_3966\":3998,\"_1090\":3999,\"_3188\":4000},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_3963\":4002},[4003,4006,4008,4010,4013,4015,4018,4021,4024],{\"_3966\":581,\"_1090\":4004,\"_3188\":4005},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_3966\":3970,\"_1090\":3920,\"_3188\":4007},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_3966\":3974,\"_1090\":4009,\"_3188\":3976},\"HEY, THAT'S A GREAT IDEA!\",{\"_3966\":3978,\"_1090\":4011,\"_3188\":4012},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_3966\":3982,\"_1090\":4014,\"_3188\":3984},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_3966\":3986,\"_1090\":4016,\"_3188\":4017},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_3966\":3990,\"_1090\":4019,\"_3188\":4020},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_3966\":3994,\"_1090\":4022,\"_3188\":4023},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_3966\":3998,\"_1090\":4025,\"_3188\":4026},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2720\":4028,\"_2726\":4047},{\"_3963\":4029},[4030,4032,4034,4035,4037,4039,4041,4043,4045],{\"_3966\":581,\"_3516\":4031,\"_3518\":3852},\"Start your dropshipping business today.\",{\"_3966\":3970,\"_3516\":4033,\"_3518\":3852},\"Build your dream business today.\",{\"_3966\":3974,\"_3516\":4033,\"_3518\":3852},{\"_3966\":3978,\"_3516\":4036,\"_3518\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_3966\":3982,\"_3516\":4038,\"_3518\":3852},\"Create your online store today.\",{\"_3966\":3986,\"_3516\":4040,\"_3518\":3852},\"Start your side hustle today.\",{\"_3966\":3990,\"_3516\":4042,\"_3518\":3852},\"Start your online store today.\",{\"_3966\":3994,\"_3516\":4044,\"_3518\":3852},\"Try Shopify’s marketing tools today.\",{\"_3966\":3998,\"_3516\":4046,\"_3518\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_3963\":4048},[4049,4051,4053,4056,4057,4059,4061,4062,4064],{\"_3966\":581,\"_3516\":4050,\"_3518\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_3966\":3970,\"_3516\":4052,\"_3518\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_3966\":3974,\"_3516\":4054,\"_3518\":4055},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_3966\":3978,\"_3516\":4054,\"_3518\":4055},{\"_3966\":3982,\"_3516\":4058,\"_3518\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_3966\":3986,\"_3516\":4060,\"_3518\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_3966\":3990,\"_3516\":4052,\"_3518\":952},{\"_3966\":3994,\"_3516\":4063,\"_3518\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_3966\":3998,\"_3516\":4065,\"_3518\":952},\"Move your business to Shopify.\",{\"_2720\":4067,\"_2726\":4086},{\"_3963\":4068},[4069,4071,4073,4074,4076,4078,4080,4082,4084],{\"_3966\":581,\"_382\":4070},\"Click here to start dropshipping with Shopify\",{\"_3966\":3970,\"_382\":4072},\"Click here to start your business with Shopify\",{\"_3966\":3974,\"_382\":4072},{\"_3966\":3978,\"_382\":4075},\"Click here to build your print on demand store\",{\"_3966\":3982,\"_382\":4077},\"Click here to build your online store with Shopify\",{\"_3966\":3986,\"_382\":4079},\"Click here to start your side hustle with Shopify\",{\"_3966\":3990,\"_382\":4081},\"Click here to start building your online store\",{\"_3966\":3994,\"_382\":4083},\"Click here to start marketing on Shopify\",{\"_3966\":3998,\"_382\":4085},\"Start your business with Shopify’s all-in-one platform\",{\"_3963\":4087},[4088,4090,4092,4093,4095,4097,4099,4101,4103],{\"_3966\":581,\"_382\":4089},\"🚀 Click here to launch your dropshipping store\",{\"_3966\":3970,\"_382\":4091},\"🚀 Click here to launch your business with Shopify\",{\"_3966\":3974,\"_382\":4091},{\"_3966\":3978,\"_382\":4094},\"🚀 Click here to launch your print on demand store\",{\"_3966\":3982,\"_382\":4096},\"🚀 Click here to launch your store with Shopify\",{\"_3966\":3986,\"_382\":4098},\"🚀 Click here to launch your side hustle\",{\"_3966\":3990,\"_382\":4100},\"🚀 Click here to launch your store\",{\"_3966\":3994,\"_382\":4102},\"🚀 Click here to launch your next marketing campaign\",{\"_3966\":3998,\"_382\":4104},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2565\":4106,\"_2568\":4110,\"_2571\":4114,\"_2574\":4118,\"_2577\":4122,\"_2580\":4126,\"_2582\":4130,\"_2585\":4134,\"_2588\":4138,\"_2591\":4142,\"_2594\":4146,\"_2596\":4149,\"_2599\":4153,\"_2601\":4156,\"_2604\":4160,\"_2607\":4164,\"_2610\":4168,\"_2613\":4172,\"_2616\":4176,\"_2619\":4180,\"_2622\":4184,\"_2625\":4188,\"_2627\":4191,\"_2630\":4195,\"_2633\":4199,\"_2636\":4203,\"_2639\":4207,\"_2642\":4211,\"_2644\":4213,\"_2647\":4217,\"_2649\":4220,\"_2652\":4224,\"_2655\":4228,\"_2658\":4232,\"_2661\":4236,\"_2664\":4240,\"_2667\":4244,\"_2669\":4247,\"_2672\":4251,\"_2675\":4255,\"_2678\":4257,\"_2681\":4261},{\"_1090\":4107,\"_3188\":4108,\"_3194\":4109},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4111,\"_3188\":4112,\"_3194\":4113},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4115,\"_3188\":4116,\"_3194\":4117},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4119,\"_3188\":4120,\"_3194\":4121},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4123,\"_3188\":4124,\"_3194\":4125},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4127,\"_3188\":4128,\"_3194\":4129},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4131,\"_3188\":4132,\"_3194\":4133},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4135,\"_3188\":4136,\"_3194\":4137},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4139,\"_3188\":4140,\"_3194\":4141},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4143,\"_3188\":4144,\"_3194\":4145},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4147,\"_3188\":4148,\"_3194\":4145},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4150,\"_3188\":4151,\"_3194\":4152},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4154,\"_3188\":4155,\"_3194\":4152},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4157,\"_3188\":4158,\"_3194\":4159},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4161,\"_3188\":4162,\"_3194\":4163},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4165,\"_3188\":4166,\"_3194\":4167},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4169,\"_3188\":4170,\"_3194\":4171},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4173,\"_3188\":4174,\"_3194\":4175},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4177,\"_3188\":4178,\"_3194\":4179},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4181,\"_3188\":4182,\"_3194\":4183},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4185,\"_3188\":4186,\"_3194\":4187},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4189,\"_3188\":4190,\"_3194\":4187},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4192,\"_3188\":4193,\"_3194\":4194},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4196,\"_3188\":4197,\"_3194\":4198},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4200,\"_3188\":4201,\"_3194\":4202},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4204,\"_3188\":4205,\"_3194\":4206},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4208,\"_3188\":4209,\"_3194\":4210},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4212,\"_3188\":4209,\"_3194\":4210},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4214,\"_3188\":4215,\"_3194\":4216},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4218,\"_3188\":4219,\"_3194\":4216},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4221,\"_3188\":4222,\"_3194\":4223},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4225,\"_3188\":4226,\"_3194\":4227},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4229,\"_3188\":4230,\"_3194\":4231},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4233,\"_3188\":4234,\"_3194\":4235},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4237,\"_3188\":4238,\"_3194\":4239},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4241,\"_3188\":4242,\"_3194\":4243},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4245,\"_3188\":4246,\"_3194\":4243},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4248,\"_3188\":4249,\"_3194\":4250},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4252,\"_3188\":4253,\"_3194\":4254},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3891,\"_3188\":4256,\"_3194\":3893},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4258,\"_3188\":4259,\"_3194\":4260},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4262,\"_3188\":4263,\"_3194\":4264},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3185\":4266},{\"_62\":4267,\"_957\":4270,\"_4275\":4276,\"_4283\":4284,\"_4289\":4290,\"_4294\":4295,\"_501\":4300,\"_4305\":4306,\"_4312\":4313,\"_4318\":4319,\"_4322\":4323,\"_4326\":4327,\"_4331\":4332,\"_4336\":4337,\"_4342\":4343,\"_4348\":4349,\"_4353\":4354,\"_4359\":4360,\"_4364\":4365,\"_4369\":4370,\"_4374\":4375,\"_4379\":4380,\"_4384\":4385,\"_4388\":4389,\"_4393\":4394,\"_4397\":4398,\"_4402\":4403,\"_4406\":4407,\"_4411\":4412,\"_426\":4417,\"_4421\":4422,\"_4426\":4427,\"_4430\":4431,\"_4435\":4436,\"_4440\":4441,\"_4446\":4447,\"_4451\":4452,\"_4457\":4458,\"_4464\":4465,\"_4470\":4471,\"_4474\":4475,\"_4479\":4480,\"_4484\":4485,\"_4488\":4489,\"_4492\":4493,\"_4498\":4499,\"_4503\":4504,\"_4509\":4510,\"_4514\":4515,\"_4519\":4520,\"_4523\":4524,\"_4529\":4530,\"_4533\":4534,\"_4539\":4540,\"_4544\":4545,\"_4550\":4551,\"_4555\":4556,\"_4559\":4560,\"_4563\":4564,\"_4568\":4569,\"_4572\":4573,\"_4576\":4577,\"_1006\":4581,\"_4586\":4587,\"_4590\":4591,\"_4594\":4595,\"_4598\":4599,\"_4603\":4604,\"_4608\":4609,\"_4614\":4615,\"_4619\":4620,\"_4624\":4625,\"_4629\":4630,\"_4634\":4635,\"_4639\":4640,\"_4644\":4645,\"_1993\":4648,\"_4652\":4653,\"_4658\":4659,\"_4662\":4663,\"_1011\":4666,\"_4671\":4672,\"_4676\":4677,\"_378\":4681,\"_4686\":4687,\"_4692\":4693,\"_4695\":4696,\"_4699\":4700,\"_4703\":4704,\"_4707\":4708,\"_4712\":4713,\"_4717\":4718,\"_3198\":4721,\"_4725\":4726,\"_4729\":4730,\"_390\":4733,\"_4737\":4738,\"_4741\":4742,\"_4745\":4746,\"_4749\":4750,\"_91\":4753,\"_4756\":4757,\"_4760\":4761},{\"_3188\":4268,\"_372\":4269},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4271,\"_1780\":4272,\"_3194\":4273,\"_3196\":4274},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4277,\"_1780\":4278,\"_3194\":4279,\"_3196\":4280,\"_4281\":4282},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4285,\"_1780\":4286,\"_3194\":4287,\"_3196\":4288,\"_4281\":4282},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4291,\"_1780\":4292,\"_3194\":4287,\"_3196\":4293,\"_4281\":4282},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4296,\"_1780\":4297,\"_3194\":4298,\"_3196\":4299},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4301,\"_1780\":4302,\"_3194\":4303,\"_3196\":4304},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4307,\"_1780\":4308,\"_3194\":4309,\"_3196\":4310,\"_4281\":4311},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Download now\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4314,\"_1780\":4315,\"_3194\":4316,\"_3196\":4317,\"_4281\":4282},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4320,\"_1780\":4321,\"_3194\":4316,\"_3196\":4317,\"_4281\":4282},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4324,\"_1780\":4325,\"_3194\":4316,\"_3196\":4317,\"_4281\":4282},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4328,\"_1780\":4329,\"_3194\":4287,\"_3196\":4330},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4333,\"_1780\":4334,\"_3194\":4316,\"_3196\":4335},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4338,\"_1780\":4339,\"_3194\":4340,\"_3196\":4341},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4344,\"_1780\":4345,\"_3194\":4346,\"_3196\":4347},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4350,\"_1780\":4351,\"_3194\":4309,\"_3196\":4352},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4355,\"_1780\":4356,\"_3194\":4357,\"_3196\":4358},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4361,\"_1780\":4362,\"_3194\":4316,\"_3196\":4363},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4366,\"_1780\":4367,\"_3194\":4316,\"_3196\":4368},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4371,\"_1780\":4372,\"_3194\":4316,\"_3196\":4373},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4376,\"_1780\":4377,\"_3194\":4316,\"_3196\":4378},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4381,\"_1780\":4382,\"_3194\":4303,\"_3196\":4383},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4386,\"_1780\":4387,\"_3194\":4287,\"_3196\":4352},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4390,\"_1780\":4391,\"_3194\":4287,\"_3196\":4392},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4395,\"_1780\":4396,\"_3194\":4287,\"_3196\":4352,\"_4281\":4282},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4399,\"_1780\":4400,\"_3194\":4303,\"_3196\":4401},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4404,\"_1780\":4405,\"_3194\":4316,\"_3196\":4352,\"_4281\":4282},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4408,\"_1780\":4409,\"_3194\":4303,\"_3196\":4410},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4413,\"_1780\":4414,\"_3194\":4309,\"_3196\":4415,\"_4281\":4416},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4418,\"_1780\":4419,\"_3194\":4273,\"_3196\":4420},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4423,\"_1780\":4424,\"_3194\":4309,\"_3196\":4425},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4428,\"_1780\":4429,\"_3194\":4316,\"_3196\":4317,\"_4281\":4282},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4432,\"_1780\":4433,\"_3194\":4273,\"_3196\":4434},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4437,\"_1780\":4438,\"_3194\":4287,\"_3196\":4439},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4442,\"_1780\":4443,\"_3194\":4444,\"_3196\":4445,\"_4281\":4282},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4448,\"_1780\":4449,\"_3194\":4444,\"_3196\":4450,\"_4281\":4282},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4453,\"_1780\":4454,\"_3194\":4309,\"_3196\":4455,\"_4281\":4456},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4459,\"_1780\":4460,\"_3194\":4461,\"_3196\":4462,\"_4281\":4463},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4466,\"_1780\":4467,\"_3194\":4309,\"_3196\":4468,\"_4281\":4469},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4472,\"_1780\":4473,\"_3194\":4287,\"_3196\":4352},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4476,\"_1780\":4477,\"_3194\":4287,\"_3196\":4478,\"_4281\":4463},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4481,\"_1780\":4482,\"_3194\":4287,\"_3196\":4483,\"_4281\":4469},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4486,\"_1780\":4487,\"_3194\":4316,\"_3196\":4483,\"_4281\":4469},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4490,\"_1780\":4491,\"_3194\":4316,\"_3196\":4483,\"_4281\":4469},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4494,\"_1780\":4495,\"_3194\":4496,\"_3196\":4497,\"_4281\":4282},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4500,\"_1780\":4501,\"_3194\":4303,\"_3196\":4502},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4505,\"_1780\":4506,\"_3194\":4507,\"_3196\":4508},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4511,\"_1780\":4512,\"_3194\":4316,\"_3196\":4513},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4516,\"_1780\":4517,\"_3194\":4309,\"_3196\":4518},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4521,\"_1780\":4522,\"_3194\":4287,\"_3196\":4317,\"_4281\":4282},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4525,\"_1780\":4526,\"_3194\":4527,\"_3196\":4528},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4531,\"_1780\":4532,\"_3194\":4287,\"_3196\":4352},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4535,\"_1780\":4536,\"_3194\":4537,\"_3196\":4538},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4541,\"_1780\":4542,\"_3194\":4543,\"_3196\":4455},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4546,\"_1780\":4547,\"_3194\":4548,\"_3196\":4549},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4552,\"_1780\":4553,\"_3194\":4548,\"_3196\":4554,\"_4281\":4282},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4557,\"_1780\":4558,\"_3194\":4287,\"_3196\":4352,\"_4281\":4282},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4561,\"_1780\":4562,\"_3194\":4287,\"_3196\":4352,\"_4281\":4282},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4565,\"_1780\":4566,\"_3194\":4316,\"_3196\":4567},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4570,\"_1780\":4571,\"_3194\":4316,\"_3196\":4352,\"_4281\":4282},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4574,\"_1780\":4575,\"_3194\":4316,\"_3196\":4352,\"_4281\":4282},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4578,\"_1780\":4579,\"_3194\":4303,\"_3196\":4580},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4582,\"_1780\":4583,\"_3194\":4584,\"_3196\":4585},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4588,\"_1780\":4589,\"_3194\":4316,\"_3196\":4352,\"_4281\":4282},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4592,\"_1780\":4593,\"_3194\":4316,\"_3196\":4282},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4596,\"_1780\":4597,\"_3194\":4287,\"_3196\":4352},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4600,\"_1780\":4601,\"_3194\":4602,\"_3196\":4392},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4605,\"_1780\":4606,\"_3194\":4548,\"_3196\":4607,\"_4281\":4282},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4610,\"_1780\":4611,\"_3194\":4612,\"_3196\":4613,\"_4281\":4282},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4616,\"_1780\":4617,\"_3194\":4316,\"_3196\":4618},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4621,\"_1780\":4622,\"_3194\":4316,\"_3196\":4623,\"_4281\":4282},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4626,\"_1780\":4627,\"_3194\":4461,\"_3196\":4628,\"_4281\":4282},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4631,\"_1780\":4632,\"_3194\":4461,\"_3196\":4633,\"_4281\":4282},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4636,\"_1780\":4637,\"_3194\":4287,\"_3196\":4638,\"_4281\":4282},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4641,\"_1780\":4642,\"_3194\":4316,\"_3196\":4643,\"_4281\":4282},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4646,\"_1780\":4647,\"_3194\":4316,\"_3196\":4623,\"_4281\":4282},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4649,\"_1780\":4650,\"_3194\":4496,\"_3196\":4651},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4654,\"_1780\":4655,\"_3194\":4507,\"_3196\":4656,\"_4281\":4657},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4660,\"_1780\":4661,\"_3194\":4496,\"_3196\":4455},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4664,\"_1780\":4665,\"_3194\":4496,\"_3196\":4455},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4667,\"_1780\":4668,\"_3194\":4669,\"_3196\":4670,\"_4281\":4657},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4673,\"_1780\":4674,\"_3194\":4309,\"_3196\":4675,\"_4281\":4463},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4678,\"_1780\":4679,\"_3194\":4309,\"_3196\":4680,\"_4281\":4311},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4682,\"_1780\":4683,\"_3194\":4684,\"_3196\":4685,\"_4281\":4657},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4688,\"_1780\":4689,\"_3194\":4309,\"_3196\":4690,\"_4281\":4691},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4682,\"_1780\":4683,\"_3194\":4684,\"_3196\":4694,\"_4281\":4282},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4697,\"_1780\":4698,\"_3194\":4287,\"_3196\":4317,\"_4281\":4282},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4701,\"_1780\":4702,\"_3194\":4309,\"_3196\":4317,\"_4281\":4282},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4705,\"_1780\":4706,\"_3194\":4461,\"_3196\":4633,\"_4281\":4282},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4709,\"_1780\":4710,\"_3194\":4711,\"_3196\":4623,\"_4281\":4282},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4714,\"_1780\":4715,\"_3194\":4316,\"_3196\":4716},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4719,\"_1780\":4720,\"_3194\":4279,\"_3196\":4548,\"_4281\":4657},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4722,\"_1780\":4723,\"_3194\":4724,\"_3196\":4455},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4727,\"_1780\":4728,\"_3194\":4309,\"_3196\":4347,\"_4281\":4657},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4731,\"_1780\":4732,\"_3194\":4279,\"_3196\":4548,\"_4281\":4657},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4734,\"_1780\":4735,\"_3194\":4273,\"_3196\":4736},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4739,\"_1780\":4740,\"_3194\":4287,\"_3196\":4317,\"_4281\":4282},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4743,\"_1780\":4744,\"_3194\":4287,\"_3196\":4317,\"_4281\":4282},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4747,\"_1780\":4748,\"_3194\":4316,\"_3196\":4317,\"_4281\":4282},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4751,\"_1780\":4752,\"_3194\":4287,\"_3196\":4352,\"_4281\":4282},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4754,\"_1780\":4755,\"_3194\":4303,\"_3196\":4401},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4758,\"_1780\":4759,\"_3194\":4316,\"_3196\":4352,\"_4281\":4282},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4762,\"_1780\":4763,\"_3194\":4316,\"_3196\":4455,\"_4281\":4282},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_4765\":4766},\"steps\",{\"_4767\":4768,\"_4774\":4775,\"_4804\":4805},\"first\",{\"_122\":4769,\"_1090\":4770,\"_1974\":4771},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3603\":4772,\"_2059\":4773},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_4776\":4777,\"_1090\":4803},\"answers\",[4778,4783,4788,4793,4798],{\"_1796\":4779,\"_382\":4782},{\"_2059\":4780,\"_3603\":4781},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":4784,\"_382\":4787},{\"_2059\":4785,\"_3603\":4786},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":4789,\"_382\":4792},{\"_2059\":4790,\"_3603\":4791},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":4794,\"_382\":4797},{\"_2059\":4795,\"_3603\":4796},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":4799,\"_382\":4802},{\"_2059\":4800,\"_3603\":4801},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_4806\":4807},\"cards\",[4808,4824,4834,4846,4855],{\"_4809\":4810,\"_4813\":4814,\"_3159\":4817},\"headingGroup\",{\"_3578\":4811,\"_3655\":4812},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3603\":4815,\"_2059\":4816},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[4818,4821],{\"_382\":4819,\"_384\":4820},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":4822,\"_384\":4823},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_4809\":4825,\"_4813\":4828,\"_3159\":4830},{\"_3578\":4826,\"_3655\":4827},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3603\":4815,\"_2059\":4829},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[4831],{\"_382\":4832,\"_384\":4833},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_4809\":4835,\"_4813\":4838,\"_3159\":4840},{\"_3578\":4836,\"_3655\":4837},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3603\":4815,\"_2059\":4839},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[4841,4843],{\"_382\":1561,\"_384\":4842},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":4844,\"_384\":4845},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_4809\":4847,\"_4813\":4850,\"_3159\":4852},{\"_3578\":4848,\"_3655\":4849},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3603\":4815,\"_2059\":4851},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[4853],{\"_382\":1342,\"_384\":4854},\"https://accounts.shopify.com/store-create\",{\"_4809\":4856,\"_4813\":4859,\"_3159\":4861},{\"_3578\":4857,\"_3655\":4858},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3603\":4815,\"_2059\":4860},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4862],{\"_382\":4863,\"_384\":3629},\"Learn about Shopify\",{\"_3210\":4865,\"_3292\":4919,\"_1060\":4926,\"_3314\":4933,\"_3320\":4936,\"_3325\":4939,\"_3508\":3509},{\"_3212\":4866,\"_3214\":4867,\"_19\":4868,\"_426\":4871,\"_3222\":4874,\"_339\":4877,\"_1056\":4880,\"_3232\":4882,\"_3236\":4885,\"_3242\":4889,\"_3259\":4898,\"_3274\":4907,\"_3277\":4909,\"_3286\":4915,\"_3289\":4917},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":4869,\"_271\":4870},\"Full name\",\"Please enter your full name\",{\"_58\":4872,\"_271\":4873},\"Business email\",\"Please enter a valid email address\",{\"_58\":4875,\"_271\":4876},\"Business phone\",\"Please enter your business phone number\",{\"_58\":4878,\"_271\":4879},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":4881},\"Please enter your company name\",{\"_58\":4883,\"_271\":4884},\"Website URL\",\"Please enter your website URL\",{\"_58\":4886,\"_271\":4887,\"_3240\":4888},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":4890,\"_271\":4891,\"_3246\":4892},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3248\":1332,\"_3249\":4893,\"_3251\":4894,\"_3253\":4895,\"_3255\":4896,\"_3257\":4897},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":4899,\"_271\":4900,\"_3246\":4901},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3248\":1332,\"_3264\":4902,\"_3266\":4903,\"_3268\":4904,\"_3270\":4905,\"_3272\":4906},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":4908},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":4910,\"_341\":4911,\"_3281\":4912,\"_3283\":4913,\"_459\":4914},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":4916},\"Go to Shopify.com\",{\"_341\":4918},\"This is a private event.\",{\"_3277\":4920},{\"_1090\":4910,\"_3295\":4921,\"_3297\":4922,\"_341\":4923,\"_3300\":4924,\"_3302\":4925,\"_459\":4914},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3277\":4927,\"_3308\":4930},{\"_1090\":4928,\"_459\":4929},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":4931,\"_459\":4932,\"_3312\":3313},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3277\":4934},{\"_1090\":4935,\"_3318\":4309},\"Thank you for your interest in this resource\",{\"_58\":4937,\"_3323\":4938},\"Submit\",\"Submitting...\",{\"_3212\":4866,\"_3214\":4867,\"_19\":4940,\"_426\":4941,\"_3222\":4942,\"_339\":4943,\"_1056\":4944,\"_3232\":4945,\"_3333\":4946,\"_3400\":4981,\"_3274\":4985,\"_3435\":4987,\"_3440\":4990,\"_3444\":4993,\"_3448\":4996,\"_3469\":5008,\"_3471\":5009,\"_3475\":5012,\"_266\":5015,\"_3482\":5017,\"_3499\":5032},{\"_58\":4869,\"_271\":4870},{\"_58\":4872,\"_271\":4873},{\"_58\":4875,\"_271\":4876},{\"_58\":4878,\"_271\":4879},{\"_58\":1673,\"_271\":4881},{\"_58\":4883,\"_271\":4884},{\"_58\":4947,\"_271\":4948,\"_3246\":4949},\"Industry\",\"Please select your industry\",{\"_3248\":1332,\"_3338\":4950,\"_3340\":4951,\"_3342\":4952,\"_3344\":4953,\"_3346\":4954,\"_3348\":4955,\"_3350\":4956,\"_3352\":4957,\"_3354\":4958,\"_3356\":4959,\"_3358\":4960,\"_3360\":4961,\"_3362\":4962,\"_3364\":4963,\"_3366\":4964,\"_3368\":4965,\"_3370\":4966,\"_3372\":4967,\"_3374\":4968,\"_3376\":4969,\"_3378\":4970,\"_3380\":4971,\"_3382\":4972,\"_3384\":4973,\"_3386\":4974,\"_3388\":4975,\"_3390\":4976,\"_3392\":4977,\"_3394\":4978,\"_3396\":4979,\"_3398\":4980},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4982,\"_271\":4983,\"_3246\":4984},\"Current POS solution\",\"Please select your current POS solution\",{\"_3248\":1332,\"_3405\":3406,\"_3407\":3408,\"_3409\":3410,\"_3411\":3412,\"_3413\":3414,\"_3415\":3416,\"_3417\":3418,\"_3419\":3420,\"_3398\":4980,\"_3421\":3422,\"_3423\":3424,\"_3425\":3426,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432},{\"_58\":4908,\"_372\":4986},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3246\":4988},{\"_3248\":1332,\"_3438\":4989},\"Less than $250,000\",{\"_58\":4991,\"_271\":4992},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4994,\"_271\":4995},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4997,\"_271\":4998,\"_3246\":4999},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3248\":1332,\"_3453\":5000,\"_3455\":5001,\"_3457\":5002,\"_3459\":5003,\"_3461\":5004,\"_3463\":5005,\"_3465\":5006,\"_3467\":5007},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":4878,\"_271\":4879},{\"_58\":5010,\"_271\":5011},\"City\",\"Please enter your city\",{\"_58\":5013,\"_271\":5014},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":5016,\"_3481\":1332},\"Please select your country\",{\"_58\":5018,\"_3485\":5019,\"_3246\":5020,\"_3497\":5030,\"_271\":5031},\"Please indicate dietary restriction/food allergy\",\"Optional\",[5021,5022,5023,5024,5025,5026,5027,5028,5029,5030],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":5033,\"_3485\":5019,\"_3246\":5034,\"_3497\":5030,\"_271\":5039},\"Please let us know if you have any accessibility requirements\",[5035,5036,5037,5038,5030],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_2065\":5041},{\"_2067\":2068,\"_2069\":2070,\"_2071\":2072,\"_2073\":5042,\"_2081\":5044},{\"_1974\":5043},{\"_150\":2076},{\"_2083\":5045},{\"_150\":2085},\"minervaUser\",{\"_5048\":5049,\"_5050\":5051,\"_5052\":5053,\"_5054\":5055,\"_5056\":1754,\"_5057\":5058,\"_5059\":1795,\"_5060\":5061,\"_5062\":5063,\"_5064\":5065,\"_5069\":5070,\"_5072\":1795,\"_5073\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_5066\":1793,\"_1753\":1754,\"_5067\":5068},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[5071],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->